TOP 5 Soaps in India

Introduction to soaps
Soap was introduced in India by the Lever Brothers
during the British reign in the country. There after
soaps were imported from England and marketed in
India. However the first local soap manufacturing unit
was set up by Mr. Jamshedji Tata in Cochin, Kerala
around the period 1918. Since then soaps have become
an important part of the lives of the people of the
country. Today India has one of the most developed
soap markets and is dominated by numerous
multinational and also quite a few major domestic
companies. Some of the most popular soap brands in
India include Lux, Cinthol, Lifebuoy, Liril, Shikakai,
Rexona, Nirma, Dettol etc

 The soap market in India which was once only restricted to the
urban regions has now covered practically the remotest
corners of the country. The ever increasing demand for
personal care products in India is mostly due to the sizable
population, greater hygiene concerns and the rising income
levels of the people of the nation.
The Indian soap market is ruled by three major giants;
Hindustan Unilever Limited, Godrej and Nirma. These three
companies alone account for 88% of the total market share in
India. H.U.L. with its brands like Lux and Lifebuoy has
dominated the Indian lather industry since the last few
decades. Nirma another top soap brand in India is one of the
major competitors of HUL and holds a 15% market share in the
Indian soap market.

 The primary aim of the top soap brands in India today is to expand
the number of rural consumers since the rural consumers consists
of 70% of the total population of the country . The overall soap
penetration in Indian households is 98%. The top soap brands in
India are ranked according to usage and popularity since people
belonging to different strata's of societies use different brands of
soap. Rural consumers in India constitute 70% of the population.
The top soap companies are specially producing soaps under the
discount segment meant exclusively for the rural areas targeting
the absolute lower income consumers.

Top Soap Brands in India

Lux
Dove
Pears
Dettol
Lifebuoy

LUX
Variants:Moisturising, Sun protection,Deep
cleansing.
Functional Benefit: Skincare
Emotional Benefit: Beauty like a star.
Volume:0.8%
Value:1.6%
Sku:75gms,125gms(Moisturising)
Price: Rs 16 for 75gms
It is headquarted in Singapore

DOVE
Functional Benefit:
Moisturising cream keeps the skin smooth and soft.
Does not dry skin like other soaps
Emotional Benefit
Volume:0.2%
Value:0.6%
Sku:50gms,100gms
Price: Rs 45 for 100gms
It is headquarted in
Rotterdam, Netherlands
Unilever House, London, UK

PEARS
Variants: Amber, oil control
Functional Benefit: Pure and gentle kin care with
glycerine
Emotional Benefit: Pure and gentle
Volume:0.85%
Value:2.27%
Sku:75gms,125gms
Price: Rs 19.50 and Rs 34
It is headquarterd in London

DETTOL

Functional Benefit:24hr protects from all types of

germs.
Emotional Benefit:Dettol takes care of familys health.
Volume:3%
Value:2.4%
Sku:75 gms,125gms
Price:Rs 15 for 75gms
It is headquarted in Haryana, India

LIFEBUOY

Functional Benefit:
Protects against germs which cause skin blemishes.
Pimple free skin
Emotional Benefit:
Confidence to face the world
Value:1.3%
Volume:1.6%
Sku:100gms
Price: Rs 11 for 100gms
It is headquarted in UK

THANK YOU
BY: Deevi kishore
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