SWACHH BHARAT

ABHIYAN

AJ2

ADITI
CHAKRABORT
Y
ASIM
MAHESHWARI
KISHORE
GAURAV
PARESH V
SHRIVASTAVA

INTRODUCTION
Provisioning of drinking water and sanitation services are
recognized as the responsibility of the states under the
Constitution of India
Swachh Bharat Abhiyan: largest programme on sanitation,
cleanliness and hygiene covering 4041 statutory town
Is mere sweeping and cleaning the very essence of
cleanliness?
What is the point of just taking a pile of garbage from one
place and dumping it into another?
At present 62 million Tonnes annual generation of waste.

BACKGROUND OF
PROBLEM
Many Cleanliness campaign have been launched earlier
but all failed to sustain and deliver due to various reasons.
1 April 1999 - Rural Sanitation Programme and Total
Sanitation Campaign (TSC).
June 2003- Nirmal Gram Puraskar.
1 April 2012 - The TSC was renamed to Nirmal Bharat
Abhiyan.
More than 60% households still practice open defecation.
400,000 children in India die of diarrhea every year.
According WHO India loses rs 3400 per person per year
due to lack of sanitation and drinking water.

DECISION AND ACTIONS

TAKEN
Incentivizing state and local governments
Construction
households)

of

individual

sanitary

latrines(BPL

Conversion of dry latrines into low-cost sanitary latrines.

De-linking of rural sanitation with the MGNREGA to stop
delaying of funds through MGNREGA.
Setting up of a Special Purpose Vehicle (SPV) a
Company that will act as a specialised Project
Management Agency for water and sanitation projects.
Constructing 88.4 million toilets in rural India over five
years ie.48,000 toilets a day.

EXPECTED OUTCOMES
Elimination of open defecation
Ensure access
everyone

to

sanitation

facilities

Eradication of manual scavenging

100% collection and scientific
processing/disposal/reuse/recycling of
municipal solid waste.

to

ACTUAL OUTCOME
Only 80 lakh toilets under the combined Nirmal Bharat
Abhiyan, MNREGA and SBM-G programs. 55% of those
are not being used by citizens
Open defecation still not removed. Only about 14% of
waste removed mostly from Urban and semi urban
areas
Failed to attract people as they feel that a sum of Rs
12,000 provided under the scheme is insufficient and
they did not relate with famous personalities
Construction of Bio- toilets in urban areas received a
welcome response
Only West Bengals Nadia district has been declared a
complete Open Defecation Free Belt

OVERLOOKED FACTORS
Sustained involvement of multiple stakeholders
Focus on changing behavior: simply making laws is not a
solution
Need to go beyond toilet construction
Going beyond fund allocation
Overlooking Southern India
Overpromised and underdelivered: Millions spent on
advertising
Repercussion effects from lack of public faith due to failures
in other areas like black money

+
Social Media
Campaign

B7

B6
25

B9

29

28

R4

Celebrity
involvement

+
Photo
opportunity

Congress
Support

26

+
Bad word
of mouth
publicty

Low cost
labour

35

B1

Revenue for
3
Government

R2
Improved
Global Image
of India

Low standard 36
of living
37

Corruption

B2

Smoother
flow of funds
9

+
+

MoUs with
states for
effectiveness

Strategic
Planning
11

Tourism

R1

34

Manual
Scavenging
33

+
Poverty

12

Investment in Clean
India Mission
4

Caste
Opression

Investment in
Telecom and
education
sector

+
Sanitation

Work load on
government
employee

15

Behavioural
charge
17
towards
cleanliness

B3

Achieving
Clean India
Mission by
2019

R5
32

31

Toilets
building

18

B4

Awareness
16

14
Belief in
NaMo

+
Swacch
Bharat
policies

R3

Girls dropout
from school

24

Faux-paus
by
politicians

27

Job dissatisfaction 13

Literacy
Level
19

B8

21

B5

23

Special
Purpose
Vehicle

Mass reach 20
of mission

Collaborative
effort
towards
mission

30

22

Efficent
Monitoring of
mission

Ambiguity
of work

10

FDI in Clean
India Mission

CLD EXPLANATION
Decision makers thought would promote
tourism. Loop 123451- is a reinforcing loop
Also Tourism would increase GDP which
would bring FDIs in India.Loop 167451- is a
reinforcing loop.
Governments Implemented Incentive
System to bring about change Faster Loop
1-8-9-10-14-1- is a balancing loop.

One of the main purpose was to remove

scavenging of open toilets.Loop 1-1431-32-33-34-14-1- is a reinforcing loop.
Lower section of the society not able to
have proper sanitation.Loop 1-14-31-3235-36-37-14-1- is a balancing loop.
1-14-29-16-17-1 is a balancing loop.

Raise Awareness for Cleanliness Loop 1-2-3 Celebrity

4-15-16-17-1- is a balancing loop.

involvement as planned did

not promote the campaign. On the
This Campaign increased a load on policy
makers and they became highly dissatisfied contray led to bad publicity. Loop 1-14with their work .Loop 1-2-3-4-11-12-13-1429-28-30-20-16-17-1 is a balancing loop.
1- is a balancing loop.

Loop 1-2-3-4-21-22-23-1 is a balancing

loop.
Girls dropout of school because of
sanitation. This campaign aimed at
reducing dissatisfaction.Loop 1-18-19-17-1
is a reinforcing loop.

Decision makers got the support of

Congress which did lead to mass
outreach of campaign.Loop 14-24-2520-16-17-1- is a reinforcing loop.

REFERENCES
http://www.ideasforindia.in/article.aspx?article_id=352
http://pmindia.gov.in/en/news_updates/pm-launches-swac
hh-bharat-abhiyaan
/
http://www.youthkiawaaz.com/2014/10/swachh-bharat-ab
hiyan-modi
/
http://
www.dailymail.co.uk/indiahome/indianews/article-3196966/
Modi-s-Swachh-Bharat-mission-built-80-lakh-new-toilets-p
eople-using-them.html
http://
www.firstpost.com/politics/swachh-bharat-abhiyaan-pm-mod
i-govt-builds-7-1-lakh-toilets-january-2104339.html