Welcome to the presentation on

Grameenphone

INTRODUCTION OF THE GROUP

Name
Priodorshine Sarker
Md Al-Rafa
Khushnoor Jahan
Nayeem
Nazemul Islam Ratul

ID
1120081030
1120095030
0920130520
1130512030
1211106030

ACKNOWLEDGEMENT
We would love to thank the following individuals who
provided information and insightful suggestions for
this project:
Mr. Showkat

Shopon

Manager, Middle level manager of External Board of

Communication Service (Public Relation)
Grameen Phone Ltd.
TAWFIQ

MOSTOFA

Lecturer, School of Business

North South University.

Grameenphone is the largest telecommunications

service provider in Bangladesh. They received their
operating license on November 1996 and started their
operation on March 26, 1997, the Independence Day of
Bangladesh. Now, after 15 years of operation, it has
around 30 million subscribers.

Values
Make it easy
Keep promises
Be inspiring
Be respectful

SWOT ANALYSIS OF GP
STRENGTHS
Market

Leader
Network Availability

WEAKNESSES
Cultural

Gap
Problem Contained Offers

OPPORTUNITIES
Economic

Growth of Bangladesh
Declining Costs and Prices of Handsets

THREATS
Upgraded

Technology Used by Competitors

Political Instability

ENVIRONMENTAL IMPACTS ON
GRAMEENPHONE
Government Regulations
Stakeholders
Telecom Regulators
Banks
Shareholders
Media

Corporate Social Responsibility

Free Eye Care Camps
Grameen Shikhkha

GRAMEENPHONES ORGANOGRAM

PROBLEMS FACED AND DECISIONS

MADE BY THE MANAGER
PR managers faces both types of problems: Structured
problems and Unstructured problems and takes
Programmed decisions and non-programmed decisions
respectively.
Example of Structured problem: when a customer
complains about the service, then that complaint is
immediately noted to the service department to solve the
problem.
Example of Unstructured problem: if the company wants to
launch a new product then the PR managers decide how to
launch the product, with whom they should communicate.

SPAN OF CONTROL
GP do not have span of control. It has mainly 5
managerial bands: A,B,C,D and E.
Band A:CEO
Band B:CSO
Band C:Senior Managers
Band D:Managers
Band E:Executives
Band E can report to Band D managers or they can
directly report to senior managers and above. Band D
managers can report to Band C or CSO or CEO.

GP has a flexible managerial structure.

PLANS FOLLOWED BY GP
Strategic

Plan: The official slogan of

Grameenphone is Stay Close. So GP always come

with such service that is convenient for their
consumer.
Operational

Plan: PR department hear

customer demand and recommend top managers

according to their demand. By all the work PR
department tries to ensure that GP is achieving
their goal.
Directional

Plan: As telecommunication sector

is very dynamic, so, GP prefer directional plan to

instruct its employees.
Standing

Plan: Grameenphones Call Center and

Customer Care Center employees follow a standard

procedure to meet customer complain or demand.
Single

use Plan: For better customer service GP

organizing them as more flat and flexible

organization. GP even ensuring that their
employees can stay close with each other. So, GP
changing organization structure as more flat and
flexible.

Decision Making System:

As GP is a flat
organization so its decision making process is
decentralized. Most decisions are discussed by
lower level managers before implementation.

GROWTH STRATEGY:
It concentrates its growth on telecommunication only.
From very beginning of its journey GP concentrates to

expand its market by expanding network coverage and

product development.
GP come with new service and product ranging from
international roaming, GP sets, GP internet etc to hold its
number 1 position.

Financial control by GP

GP conducts quarterly financial review and this provides an

analysis of the current financial situation of the company.

It follows Sarbanes Oxley Act in GP since 2006.

Information System Control by GP

GP controls its management information system (MIS)

through intranet.

Intranet is a computer network that uses internet protocol

technology to share information and operate its information
system within the organization.

Corporate Governance Practice of GP

Corporate governance is well-built in GP.

GP operates dynamic corporate governance practices at the

highest levels of integrity and accountability on a global
standard.

HRM PROCESS OF GP
Recruitment Process:
The recruitment practice of GP is done mainly on two
standard procedure of recruitment.
In-house recruitment
Online job ad posting. It has two channels:
Direct E-mail to Human Resource Division (HRD)
Online iRecruitment Account

Selection Process:

TRAINING

Gameenphone Ltd arranges various

training programs in job related subjects
for the development of its employees. It
includes:

Provides ample opportunities for growth

Encourages to participate professional

certification exams

Provides international training facilities

Compensation:

Benefits

Reward

Promotion

Provident Fund

Performance Bonus

Transportation facilities

Profit Share

Family Health Insurance

Share Saves

Day Care centre

LEADERSHIP STYLE OF GP
MANAGER
Visionary leadership
He creates and articulates a realistic, credible
and attractive vision of future to improve the
present situation.
He has the ability to explain his vision to
others.
He expresses his vision through his behavior

PROS AND CONS OF GP MANAGER

Responsibility
Managers power
Condition
Decision

making process.

CONCLUSION
In todays competitive world, Grameenphone has
established a successful management system in its day
to day activities. And this has been possible for
maintaining proper utilization of resources, ensuring a
flexible management system and keeping a good
relationship with its customers, employees and
stakeholders.