Presentation

on
Crisis faced by Coke
in Europe
Prepared by:
Pankaj Sharma-29A
Pradeep Periwal-33A
Gaurav Mangal-16A
Vipul Maheshwari-60A
Contents
•History

•Introduction

•Problem faced by Coca-Cola

•Impacts of soft Drinks

•Measures taken up by Government

•Suggestions
History
• Coca-Cola was founded in May 1886 by Dr John
Pemberton.
• Coca-Cola was first sold to the public in Atlanta at
Jacob`s Pharmacy.
• Sales for the first year was only $50.
• Douglas N Daft was elected charmain,Board of
directors and chief executive officer of the Coca-Cola
Company on Feburary 17,2000. Mr Daft is the 11th
chairman of the board in the history of the company.
Introduction
• Problem faced by the coke in Europe when people
fell ill.
• Ethical dimensions involved in Coke`s exclusive
school contracts, which was done to promote soft
drink sales among school children.
• Health impacts of soft drinks.
• Coca Cola extracts more water from common
groundwater resources than contract permits.
Communities living around Coca Cola bottling plants
experience severe water shortages.
• Discharge of waste water into fields and rivers;
drinking water poisoned.
 Problem faced by Coca-Cola
• The Coco-Coca recalled over 13 million cans and
bottles after the belgium health ministry announced
ban on coke drink`s.
• More than 100 school children fell ill after consuming
Coke products.
• Children at schools in belgium had complained of
headache, nausea,vomiting and shivering.
• The company products namely coke, diet coke and
fanta were banned.
 Impacts of Soft Drinks
• Obesity
• Tooth decay
• Heart disease
• Kidney stones
• Bone weakening
Measures taken up by Government
• Governments of france, Spain and Luxembourg
banned coke products in the country due to its ill
effects.
• On instructions of government the coke had
recalled about 30 million cans and bottles, the
largest ever product recall in its 113-year history.
• Coke has sent a team of scientists to Europe.
Suggestions
• Parents should stock their homes with healthful foods and
beverages.
• Campaigns to reduce soft- drink consumption.
• School systems and other organizations catering
to children should stop selling soft drinks,
candy, and similar foods in hallways, shops, and
cafeterias.
• Labels should advise parents that soft drinks may
replace lowfat milk, fruit juice, and other healthy
foods in the diets of children and adolescents.
• State and local governments should considering
heavy tax on soft drinks.
Thank you