One world, One Burger- McDonalds

WELCOME TO
THE WORLD OF McDonalds

Hi, friends I am
Ronalds
Guess !!!!!! Why I am here in ICMHRD

YES, I am here to tell you about

my story.
Story of McDonald's

But
Friends,
These are my three friends who
help me to tell you my story
Let me introduce them

Let me introduce to my friends, They are from Dual A

Hi, this Is
Me
Hi!!!! I am
Chirag

Hi, I am
Chintan

And,I am
Chandni

So, Lets go, Listen My story, Agenda of My story is

AGENDA
HISTORY
SOME FACTS ABOUT
McDONALDS
VISION
PAST AND PRESENT
STRATEGY
SWOT ANALYSIS
7 PS
CRM
ORGANISATIONAL
STRUCTURE

McDonald's Mission Statement

"McDonald's vision is to be the world's

best quick service restaurant
experience. Being the best means
providing outstanding quality, service,
cleanliness, and value, so that we make
every customer in every restaurant
smile."

Ones upon a time

When I
was Baby

Mcdonalds History
McDonald's was started as a drive-in
restaurant by two brothers, Richard
and Maurice McDonald in California,
US in the year 1937. The business,
which was generating $200,000 per
annum in the 1940s, got a further boost
with the emergence of a revolutionary
concept called 'self-service.'
The brothers used assembly line
procedures in their kitchen for mass
production. Prices were kept low. Speed,
service and cleanliness became the
critical success factors of the business. By
mid-1950s, the restaurant's revenues had
.
reached $350,000.
As word of their success spread, franchisees started showing
interest. However, the franchising system failed because the

McDonalds History
At this point, Ray Kroc (Kroc), distributor for
milkshake machines.Expressed interest in the
business, and he finalized a deal with the
McDonald brothers in 1954.
He established a franchising company, the
McDonald System Inc. and appointed
franchisees.
In 1961, he bought out the McDonald brothers'
share for $2.7 million and changed the name of
the company to McDonald's Corporation. In
1965, McDonald's went public...
Currently McDonald's operates in 121 countries &
having more than 30000 restarunt and serving 53 Mn
customers everyday

e
D
k
a
A
h
I
C ND
I

McDonalds in India

McDonalds History INDIA

Entered in India 1996
McDonald's India is a 50 50 JV
partnership between MCDONALDS
CORPORATION (U.S.A) and two Indian
businessman Amit Jatia and Vikram Bakshi
Localisation:
DONT OFFER ANY BEEF OR PORK ITEM IN
INDIA
IN PRODUCT LIKE MCVEGGIE, PIZZA
MCPUFF ETC.THEY USE SPICES FAVOURED
BY INDIANS
SOFT SERVES AND MCSHAKES ARE
EGGLESS

Actively Involver in many social activities likegi

CHILD EDUCATION, PULSE POLIOiesetc.

History in India
1996 the first McDonalds restaurant opened on Oct.
13, at Basant Lok, Vasant Vihar, New Delhi. It was also
the first restaurant in the world not serving beef on its
menu
1997the first Drive Thru restaurant at Noida
1999the first Mall location restaurant at Ansal Plaza
New Delhi
2000the first highway restaurant at Mathura
2001the first thematic restaurant at Connaught Place
2002the first restaurant in a food court at 3Cs, Lajpat
Nagar and the first restaurant at the Delhi Metro Station
at Inter State Bus Terminus

McDonalds SWOT Analysis

Brand Equityworld-wide
42% of US fast-food hamburger
business
Consistency of food
Successful items: Fries, Happy
Meal, Aloo tikki, Egg McMuffin,
Promotions
Overseas market
Balance sheet position
Declining market share
Weak product development
Quality and taste of products

Next

International expansion
Only serving 1% of the worlds
population
Growing dining-out market

Mature/overstored industry
Strength of competition
More health-conscious
consumers
Fluctuation of foreign exchange
rates; Economies

Income Trends
Returns
20.0%

17.7%

18.0%
16.0%
14.0%
12.0%

14.7%
13.0%
12.3%

16.6%

14.7%

14.6%

14.4%

10.2%

10.0%

9.1%

8.0%

6.7%

6.0%

4.5%

4.0%
2.0%
0.0%
1994

1995
Revenue

1996
Net Income

Profit margin

1997

SWOT

Whose food do Americans really like best?

Best-tasting food?

Best-tasting burgers?

Wendys
Burger King
McDonalds

Burger King
Wendys
McDonalds

* Percent of respondents

36%*
32%
21%
SWOT

42%
32%
17%

Mc -Strategies
International Growth
Forward Integration
-Distribution through Franchisees
Backward Integration
-Local Sourcing, Cold Chain, Suppliers

Market penetration & Development

- McDelivery
New Product Development
- Aloo Tikki, Salad

Our Products

Veg- Menu

Beverages

Non- Veg Menu

Frozen Desserts

Add ons

Check our Meals

Next

Beverages
Cold Coffee
Ice Tea
Soft Drinks
Mc Shakes
Hot Serves

Menu

Cold-Coffee

Menu

Hot Serves
Cappucino, Caf Mocha, Plain Tea,
Cardamom Tea, Hot Chocolate
Nutrition at glance

Se
rvi
ng
siz
e
in
g
ms

Pr
ote
in
in
g
ms
/
se
rve

Ca
lori
es
in
kC
al /
se
rve

Pr
ote
in
%

Cappucino

15
0

50

Caf Mocha

15
4
0

47

Plain Tea

15
0

Cardamom Tea

15
0

Hot Chocolate

15
0

17

Type
(Quantity)

Ca
rb.

Ca
rb
%

Fa
t
%

46

47

90

11

Menu

in
g
ms
/
se
rve

Fa
t
in
g
ms
/
se
rve

Ice-Tea

Menu

McShakes
McShakes
Nutrition at glance

Type
(Quantity)

Se
rvi
ng
siz
e
in
g
ms

Chocolate
(S/M/L)

27
5
40
0
50
0

Strawberry
(S/M/L)

27
5
40
0
50
0

Pr
ote
in
in
g
ms
/
se
rve

7
10
13

7
10
12

Ca
lori
es
in
kC
al /
se
rve

52
75
94

46
67
84

Ca
rb.

Fa
t
in
g
ms
/
se
rve

Ca
rb
%

Fa
t
%

7
10
13

29
8
43
3
54
1

3
3
3

19
19
19

3
3
3

7
10
12

27
0
39
3
49
1

2
2
2

17
17
17

2
2
2

Pr
ote
in
%

Menu

in
g
ms
/
se
rve

Coca-Cola
Nutrition at glance

Type
(Quantity)

Se
rvi
ng
siz
e
in
g
m
s

Coca Cola
(S/M/L)

30
0
40
0
50
0

Fanta
(S/M/L)

30
0
40
0
50
0

Sprite
(S/M/L)

30
0
40
0
50
0

Pr
ot
ei
n
in
g
m
s/
se
rv
e

0
0
0

0
0
0

0
0
0

Ca
lor
ies
in
kC
al
/
se
rv
e

32
42
53

39
52
65

36
48
60

Menu

Ca
rb.
Pr
ot
ei
n
%

in
g
m
s/
se
rv
e

Fa
t
in
g
m
s/
se
rv
e

Ca
rb
%

Fa
t
%

11
11
11

0
0
0

0
0
0

12
6
12
8
21
0

0
0
0

15
6
20
8
26
0

0
0
0

13
13
13

0
0
0

0
0
0

14
4
19
2
24
0

0
0
0

12
12
12

0
0
0

0
0
0

Frozen Desserts

Soft Serve Cone

Mc Swirl
Soft Serve
Flavor Burst
Floats

Menu

Flavour Burst

Menu

Floats

Menu

McSwirl
Nutrition at glance
Serving size
in gms

Protein
in gms /
serve

Calories
in kCal /
serve

81

20

Protein%

Carb.
in gms / serve

Fat
in gms /
serve

Carb%

Fat %

159

24

Menu

Soft Serves
Nutrition at glance
Servin
g size
in gms

Protein
in
gms /
serve

Calorie
s
in
kCal /
serve

Protein
%

Carb.
in
gms /
serve

Fat
in
gms /
serve

Carb%

Fat
%

Soft Serve with Hot Fudge (Small)

86

25

140

29

Soft Serve with Hot Fudge (Medium)

143

43

241

30

Soft Serve with Strawberry (Small)

86

23

126

26

Soft Serve with Strawberry (Medium)

143

39

208

27

Type

Menu

Soft Serve Cone

Nutrition at glance

Serving size
in gms

Protein
in gms /
serve

Calories
in kCal /
serve

71

16

Protein%

Carb.
in gms / serve

Fat
in gms /
serve

Carb%

Fat %

95

22

Menu

Non- Veg Menu

Chicken Maharaja Mac
McChicken
Fiet-O-Fish
Chicken Mexican Wrap
Chicken McGrill
Chicken McCurry
Menu

Filet-O-Fish
Filet-O-Fish
Fried, breaded fillet of fish, with a
half slice of processed cheddar
cheese, special tartar sauce served
between steamed buns.
Nutrition at glance

Serving size
in gms

Protein
in gms / serve

Carb.
in gms / serve

Fat
in gms / serve

145

13

49

23

Calories
in kCal / serve

Protein%

Carb%

Fat %

462

34

16

Menu

Chicken Maharaja Mac

Chicken
Maharaja Mac
2 Grilled chicken patties with a smokeflavoured mayonnaise, fresh onions,
tomatoes, processed cheddar cheese in a
toasted sesame seeded bun.
Nutrition at glance

Serving size
in gms

Protein
in gms / serve

Carb.
in gms /
serve

Fat
in gms /
serve

255

32

54

26

Calories
in kCal / serve

Protein%

Carb%

Fat %

573

12

21

10

Menu

Chicken McCurry Pan

Chicken McCurry Pan
[Chicken n Tomato]
A blend of Italian tomato curry
sauce tempered with thyme, basil
and oregano mixed with chicken
and capsicum, freshly baked on a
rectangular spiced bread and
topped with cheese.
Nutrition at glance

Serving size
in gms

Protein
in gms /
serve

Carb.
in gms /
serve

Fat
in gms /
serve

190

18

48

11

Calories
in kCal /
serve

Protein%

Carb%

Fat %

365

10

25

Menu

McChicken
McChicken
Specially seasoned, breaded & fried
chicken patty, with lettuce, veg.
mayonnaise and toasted sesame seed
bun.
Nutrition at glance

Serving size
in gms

Protein
in gms /
serve

Carb.
in gms /
serve

Fat
in gms /
serve

172

17

48

23

Calories
in kCal /
serve

Protein%

Carb%

Fat %

470

10

28

14

Menu

Chicken McGrill
Chicken McGrill
Grilled chicken patty flavoured with
mint mayonnaise, and dressed with
fresh onions and tomatoes in a
toasted bun.

Nutrition at glance

Serving size
in gms

Protein
in gms /
serve

Carb.
in gms /
serve

Fat
in gms /
serve

140

16

35

12

Calories
in kCal /
serve

Protein%

Carb%

Fat %

309

11

25

Menu

Chicken Mexican Wrap

Chicken Mexican Wrap
A traditional Mexican soft flat bread that
envelops crispy golden brown chicken
encrusted with a Mexican Cajun coating,
and a salad mix of iceberg lettuce, carrot,
red cabbage and celery, served with
eggless mayonnaise, tangy Mexican Salsa
sauce and cheddar cheese
Nutrition at glance

Serving size
in gms

Protein
in gms /
serve

Carb.
in gms /
serve

Fat
in gms /
serve

192

14

37

21

Calories
in kCal /
serve

Protein%

Carb%

Fat %

392

19

11

Menu

Veg Menu

McVeggie

McAloo Tikki
Paneer Salsa Wrap
Crispy Chinese
Veg McCurry Pan
Pizza McPuff

Menu

Crispy Chinese
Crispy Chinese
A crispy patty that is seasoned with
oriental flavours, topped with a
creamy vegetarian Schezwan sauce
and crunchy iceberg lettuce and
served between two fresh buns.
Nutrition at glance

Serving size
in gms

Protein
in gms /
serve

Carb.
in gms /
serve

Fat
in gms /
serve

144

50

19

Calories
in kCal /
serve

Protein%

Carb%

Fat %

400

34

13

Menu

McALOO Tikki
McAloo Tikki
Fried breaded potato & peas patty
that is flavoured with a special spice
mix, fresh tomato slices, onion, and
veg. tomato mayonnaise between
toasted buns.
Nutrition at glance

Serving
size
in gms

Protein
in gms /
serve

Carb.
in gms /
serve

Fat
in gms /
serve

150

53

15

Calories
in kCal /
serve

Protein%

Carb%

Fat %

367

35

10

Menu

McCurry Pan
Paneer Salsa Wrap
A traditional Mexican soft flat bread
that envelops crispy golden brown
cottage cheese encrusted with a
Mexican Cajun coating, and a salad
mix of iceberg lettuce, carrot, red
cabbage and celery, served with
eggless mayonnaise, tangy Mexican
Salsa sauce and cheddar cheese.
Nutrition at glance
Serving size
in gms

Protein
in gms /
serve

Carb.
in gms /
serve

Fat
in gms /
serve

194

16

39

27

Calories
in kCal /
serve

Protein%

Carb%

Fat %

463

20

14

Menu

McVeggie
McVeggie
Breaded fried vegetable patty consist
of peas, carrots, green, beans, red
capsicum, potatoes, onions, rice and
seasoning. The burger also includes
lettuce, eggless mayonnaise in a
toasted sesame seed bun.

Nutrition at glance

Serving size
in gms

Protein
in gms /
serve

Carb.
in gms /
serve

Fat
in gms /
serve

172

60

25

Calories
in kCal /
serve

Protein%

Carb%

Fat %

491

35

14

Menu

Pizza McPuff
Veg McCurry Pan
[Brocolli n Mushroom]
A rich Bchamel eggless sauce
mixed with exotic vegetables like
broccoli, baby corn, mushrooms, red
capsicum and freshly baked on
rectangular spiced bread with a
cheese topping.
Nutrition at glance

Serving size
in gms

Protein
in gms /
serve

Carb.
in gms /
serve

Fat
in gms /
serve

190

18

48

11

Calories
in kCal /
serve

Protein%

Carb%

Fat %

365

10

25

Menu

Paneer Salsa Wrap

Pizza McPuff
Mixed vegetables (carrot, beans,
capsicum, onion and green peas),
mozzarella cheese mixed with
tomato sauce and spice blend
coated with a savoury dough.
Nutrition at glance

Serving size
in gms

Protein
in gms /
serve

Carb.
in gms /
serve

Fat
in gms /
serve

80

26

14

Calories
in kCal /
serve

Protein%

Carb%

Fat %

245

33

17

Menu

Past Mc Product Strategies

Product Development
Successes: Fries, Happy Meal, Big Mac, Egg
McMuffin, Promotions
Failures: McPizza, Fajita, Carrot Sticks,
McLean, and the Arch Deluxe

I Love Children

I Have Gifts
For them,
They Can play
Games also

I Love Children- Happy Meal

Pro
m

otio

World Location Year wise

Place

McDonald's opened its doors in India in October 1996. Ever since then, our
family restaurants in Mumbai, Delhi, Pune, Ahmedabad, Vadodara,
Ludhiana, Jaipur, Noida Faridabad, Doraha, Manesar and Gurgaon have
proceeded to demonstrate.

McDonalds Outlets
The ambience and the environment is same at
all the outlets of McDonald's.

Pepole

Each outlet is headed by a

Restaurant Manager . He is
responsible for the daily operation
and customer interaction.

Delivery Crew Member carries

basic operation of a restaurant.
Ensures customer satisfaction at
the restaurants.

In order to motivate there

employees they give them stars as
per their performance.

Training At Hemburger
Hamburger University McDonalds Center of Training Excellence

Since its inception, training at Hamburger University has emphasized

consistent restaurant operations procedures, service, quality and
cleanliness. It has become the companys global centre of excellence for
McDonalds operations training and leadership development
February 24, 1961, Hamburger Universities first class of 14 students
graduated
Today, more than 5,000 students attend HAMBURGER UNIVERSITY
each year
Since 1961, more than 80,000 restaurant managers, mid-managers
and owner/operators have graduated from this facility

Organizational Chart

Physical Evidence
Cleanness, speed, Quality
and transparency of
process is biggest evidence

Social Events sponsored by McDonald's

Supply Chain
Our growth plan for the next three years is more a function of getting our
logistics and cold chain right rather than going to far off places.
- Amit Jetia, managing director, McDonald's India, Mumbai Joint Venture,

Supply Chain

Overview

Cold Chain

LocalSourcing

Suppliers

Supply Chain
Suppliers

Mfg

Dist.

Retai

Material Flow

Customer

Supply Chain
Trikaya Agriculture - Supplier of Iceberg
Lettuce.

successfully grows speciality crops like iceberg lettuce, special

herbs and many oriental vegetables. Farm infrastructure
features:
A specialized nursery with a team of agricultural experts.
Drip and sprinkler irrigation in raised farm
beds with fertilizer mixing plant.
Pre-cooling room and a large cold room for post harvest
handling.

A large cold room and a refrigerated van for transportation where the
temperature and the relative humidity of this crop is maintained
between 1 C and 4 C and 95% respectively

Vista Processed Foods Pvt. Ltd. - Supplier of

Chicken and Vegetable range of products.
A joint venture with OSI Industries Inc., USA, and McDonald's India Pvt.
Ltd. Vista Processed Foods Pvt. Ltd. produces a range of frozen chicken and
vegetable foods. A world class infrastructure at its plant at Taloja,
Maharashtra, has:
Separate processing lines for chicken and vegetable foods.
Capability to produce frozen foods at temperature as low as -35 Degree
Celsius to retain total freshness.
International standards, procedures and support services.

Supply Chain
Dynamix Diary - Supplier of Cheese.
Dynamix has brought immense benefits to farmers in
Baramati, Maharashtra by setting up a network of milk
collection centres equipped with bulk coolers. Easy
accessibility has enabled farmers augment their income by
finding a new market for surplus milk. The factory has:
Fully automatic international standard processing
facility.
Capability to convert milk into cheese, butter/ghee,
skimmed milk powder, lactose, casein & whey protein
and humanised baby food.
Stringent quality control measures and continuous
Research & Development.

Radhakrishna Foodland Distribution Centre.

An integral part of the Radhakrishna Group, Foodland
specialises in handling large volumes, providing the
entire range of services including procurement, quality
inspection, storage, inventory management, deliveries,
data collection, recording and reporting. Salient
strengths are:
A one-stop shop for all distribution management
services.
Dry and cold storage facility to store and transport
perishable products at temperatures up to - 22 Degrees
Celsius.
Effective process control for minimum distribution
cost.

CRM
They have a feedback And suggestion form available at each
outlet.
For the techno savy Customers they have a online Feed back form.
All the upcoming product and related info are posted on there
website-

www.McDonald's.com

Jumbo King The branded vada pav chain

Introduced automation, packaging and Created a
Brand
Jumbo King is a food chain that has branded
Mumbais favorite snack, The Vada pav.
Vada pav is an INR 500 million market in
Mumbai itself, out of which jumbo kings share is
more than 100 million
Dheraj Gupta

Jumbo king has broken the stereotype method

and introduce hygienic manhandled vadapv.
It has become Mumbai's most visited brand
with over 40,000 customers per day
Jumbo king considers McDonald's its guru
and aims to become Indias McDonalds.

Income Trends
Last 12
Months

5 Year Growth

Sales

22.8 Bil

7.7%

Income

1.7 Bil

11.9%

Dividend Rate

1.00

34.17
%

Dividend Yield

2.03%

1.90%

More financials
Fundamental Data
Debt/Equity Ratio

0.54

Gross Margin

32.78%

Net Profit Margin

7.25%

Total Shares Outstanding

1.2 Bil

Market Capitalization

59.30 Bil

Earnings/Share

1.67

Balance sheet of McDonalds

PERIOD ENDING

30-Jun-07

31-Mar-07

31-Dec-06

30-Sep-06

2,142,100

2,438,400

2,136,400

4,282,700

784,600

848,000

904,200

812,500

1,055,500

143,700

149,000

144,500

379,200

449,300

435,700

596,000

Total Current Assets

4,361,400

3,879,400

3,625,300

5,835,700

Long Term Investments

1,060,100

1,064,400

1,036,200

1,032,300

20,106,600

20,975,200

20,845,700

20,526,200

2,198,300

2,254,300

2,209,200

2,156,100

Intangible Assets

Accumulated Amortization

1,268,500

1,300,200

1,307,400

1,278,900

28,994,900

29,473,500

29,023,800

30,829,200

Assets
Current Assets
Cash And Cash Equivalents
Short Term Investments
Net Receivables
Inventory
Other Current Assets

Property Plant and Equipment

Goodwill

Other Assets
Deferred Long Term Asset Charges

Total Assets

Liabilities
Current Liabilities
Accounts Payable

2,120,900

2,451,000

2,739,000

4,122,100

288,200

613,500

17,700

454,200

1,020,500

251,400

Total Current Liabilities

3,429,600

3,064,500

3,008,100

4,576,300

Long Term Debt

7,885,500

8,199,900

8,416,500

8,569,400

Other Liabilities

1,652,500

1,471,000

1,074,900

1,154,300

941,600

971,100

1,066,000

1,002,900

Minority Interest

Negative Goodwill

13,909,200

13,706,500

13,565,500

15,302,900

Misc Stocks Options Warrants

Redeemable Preferred Stock

Preferred Stock

Common Stock

16,600

16,600

16,600

16,600

Retained Earnings

25,881,200

26,592,500

25,845,600

24,585,700

Treasury Stock

(14,832,700)

(14,371,900)

(13,552,200)

(11,858,500)

Capital Surplus

3,957,000

3,731,300

3,445,000

3,228,200

Short/Current Long Term Debt

Other Current Liabilities

Deferred Long Term Liability Charges

Total Liabilities

Stockholders' Equity

Other Stockholder Equity

Total Stockholder Equity

Net Tangible Assets

63,600

(201,500)

(296,700)

(445,700)

15,085,700

15,767,000

15,458,300

15,526,300

$12,887,400

$13,512,700

$13,249,100

$13,370,200

Contribution to Economic Growth

McDonald's India has already
contributed directly & indirectly
Rs. 95 crore (approx. 16 per cent
of total turnover) as revenue to
the Center and the State towards
Sales Tax, House tax and Income
Tax in the last seven years. By
2005 this amount shall see an
increase of more than 30 per cent
per annum.

BYE BYE SEE U AT McDonaldS