ICICI ltd

ICICI Limited : 1955 to onwords

• One of India’s leading Financial Institutions

– Single Product - Focused on project finance

• Well recognised brand in the corporate segment

• Primary objective was creating development financial
institution

• No presence in the consumer segment

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 History
• Originaly promoted by ICICI ltd in 1994
• Octomber 2001 merger of ICICI ltd & ICICI
bank
• Presence in 18 countries
• Financing and banking operations integrated
in a single entity.
Global presence

UK Belgium Russia
Canada
USA Germany China
Hong Kong
Bahrain Bangladesh
Qatar Malaysia
UAE Thailand
Mumbai
Singapore
Sri Lanka
Indonesia

South Africa

Subsidiary Representative Office Overseas Branch

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•• India’s
India’slargest
largestprivate
privatesector
sectorbank
bankand
andone
onestop
stopfinancial
financialsolutions
solutions
provider
providerwith
withaadiversified
diversifiedand
andde-risked
de-riskedbusiness
businessmodel
model
 In summary
• Consumer finance opportunity in India strong
– Strong consumption cycle
– Growing consuming class
– Rising incomes
• ICICI Bank identified retail banking as an opportunity for growth
– Focus on customer convenience
– Developing and leveraging technology channels
– Achieved market leadership in consumer finance in India
• International banking as the next growth horizon
– Leveraging technology for direct banking services
– Replicating customer orientation in NRI services and remittance
business

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 Leveraging Technology in UK & Canada
• Direct banking model: Easy-to-use, completely online banking
account

• Strategy: Leveraging the experience of having executed a successful

internet banking strategy in India
– Account opening forms processed in India
– All treasury-related back-office operations are done out of Mumbai
• Cost effective and scaleable customer acquisition and servicing
model
– Raised US$ 7.4 bn of retail deposits

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…and achieving economies of scale….
Particulars Before 1995 Now

complex retail &

Product Portfolio Single product corporate finance
products

Branches/ Offices 6 >1,563

ATMs - ~4,883

Employee Base 1,000 >40,000

Customer Base 3,000 31 Mn

Internet customers - 18.3 Mn

 International Opportunity : Key
Drivers
 Leveraging Indian skill and cost advantages
for global competitiveness
Leveraging the
India base  Seeking ethnic familiarity and India linkage,
but with internationally-benchmarked
products and services

 Use of technology to support business

Leveraging growth at minimum incremental cost
Technology  Agnostic approach: no mainframes
Capital
 Substantially lower technology costs than
global banks

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 Citi bank
• Citibank had been founded in the year 1812.
part of the citigroup
• Initially its name was City Bank of New York which was
later changed to First National City Bank of New York.
• 100 countries worldwide, Citibank has been carrying out
its operations in
Banking services
Insurance
Investment
Credit card
 Presence in india
• Citibank was founded in India in the year 1902
with its head office located at Mumbai
• In India, Citibank is present at 28
 Citi bank
• Products and Services
Personal Banking
NRI Banking
Corporate Banking categories.
 Services of icici
• Retail banking-
• Deposits
• Loans
• Cards
• demat

• Corporate banking -
• Net banking
• Cash mnagement
• Sme services

• NRI Banking-
• Money transfer
• Bank acs
• investments