RECESSION

o
WENT
 Ole..

KARMYUDH…
WHAT MAKES IPL WHAT IT IS…
 IPL Business Mind Mapping
Advertisements
Money
Indian Cricket Idols
Returns
Cheer Groups Marketing Strategy Telecast Rights

Peoples Interest
Foreign Players Most hyped event
in India

Cricket Craze
Media Hype
Favoritism 20:20 (Time Factor)
My City
Huge money
My Player
for Players Rewards Other Factors Betting
My Bollywood Star
Success of ICL
Huge money
for Winners 20:20 WC Win By
India
U 19 WC win
by India
 IPL Business Mind Mapping

Indian Cricket Idols

Cheer Groups Marketing Strategy

Foreign Players

Media Hype
IPL Business Mind Mapping
Advertisements
Money
Returns
Telecast Rights
IPL Business Mind Mapping

Rewards
IPL Business Mind Mapping

Peoples Interest
IPL Business Mind Mapping

Favoritism
IPL Business Mind Mapping

Other Factors
But how much are the franchisees worth???

Can I Buy One???

Have a look at the next slide and you have your answer….
Team Price ($mn) Owner

Mumbai Indians 111.9 Reliance Industries/

Mukesh Ambani
Royal Challengers 111.6 Vijay Mallya/UB Group
Bangalore
Deccan Chargers 107.0 Deccan Chronicle Group
Hyderabad
Chennai Super Kings 91.0 India Cements/ N.
Srinivasan
Delhi Daredevils 84.0 GMR Group

Kings XI Punjab 76.0 Ms. Preity Zinta/Mr. Ness

Wadia
Kolkata Knight Riders 75.0 Red Chilies Ent/Mr.
Shahrukh Khan
Rajasthan Royals Jaipur 67.0 Emerging Media
 So DO u still think u can buy one???

Well if Yes, be ready to empty your pockets as there are gonna

be two more teams to be auctioned at the end of the third years
 Other Incomes
a. Gate Receipts
b. in-stadium advertising
Sponsorship c. Merchandise sales
(60:40) d. Media tie-ups
Price Money
Broadcasting
1st prize – 4.8crores
(80:20)
2nd prize – 2.4 crores

Revenue

Expenses

Franchise Fees
Other Expenses
Players Salaries a. Stadium fees
b. Travel & Stay cost
c. Team Promotion
 Where is the Mollah honey?

Falak kindly do this… show profits of every team these are 2009 IPL details
 Jo Dikta Hain Who Bikta Hain
IPL
• IPL a 160 crore marketing blitz
• Advertising tag line is expected to be themed around “the
fight for excellence".
• The campaign will be entertaining and aspirational and will
try and invoke team loyalty by creating passion around the
city it represents.
• Year1 – Campaign will run in India
• Subsequent Years – Campaign across countries outside India
• “The theme is entertainment. The communication will be on
the lines of ‘come watch a three-hour movie".
Roadblock strategy
 IPL Fever Catches On

• Spicing up the IPL

• Excitement of the big screen

• Dressing the fans

• Spread the word
• Wrap up
Comparing it with EPL
May the best man win