Ice Cream Market India

April 2015

Executive Summary
Marke
t
Overvi
Drivers
ew
&
Challen
ges
Trend

SAMPLE

Ice cream industry is one of the growing sectors in India that has attracted a number
of players

Increasing disposable income and changing lifestyle have contributed to

its rising demand
Drivers
Challenges
Lucrative Nature of Business
Rise in Input
Costs
Rise of Buyers in Impulse Segment
Erratic Power
Rising Income Levels and Increasing
Supply
Middle Class
Strengthening of Distribution Network
Low Per Capita Consumption of Ice
Cream
Growing Awareness towards
International Brands
Increasing Number of Exclusive Ice Cream
Outlets

Introduction of New Variants

Growth of Premium Ice Cream and
New Flavors
Entry of International Brands

Key
Players

Competiti

Company A
Company C

Company B

ve

Company D
Company F

Company E

Landsca
ICE CREAM MARKET IN INDIA

Macroeconomic
Indicators

Introduction
Market Overview
Market Segmentation
Manufacturing
Process
Distribution Channel
Value Chain Analysis
Export and Import
Government
Drivers & Challengesand
Trends
Regulations
Policies
Competitive
Strategic
Landscape
Consumer Insights
Recommendations
ICE CREAM MARKET IN INDIA

Ice cream is one of the fastest growing food

in

categories

Indian Ice Cream Market

India with
toCream
Jun Market
beingin the
Overview
(1/3)Apr Ice
India peak
Market season
Size and
Growth

INR bn

2014

2015e

2016e
2018e

Text

2017e
2019e

SAMPLE
ICE CREAM MARKET IN INDIA

All the players are putting

best foot forward to

their

attract

Indian Ice Cream Market

consumers

Overview (2/3)
Company-wise
Market Share - Ice Cream

Company-wise Retail Market

Category

Share

Amul

Amul

Other
s

Hindustan
Unilever
Mother Dairy

Others
y
c

Note: The figures are for the year

2012-13

Text

SAMPLE
ICE CREAM MARKET IN INDIA

Natural ice cream has become a huge hit with the

middle class for its unique
and affordabl price
Indian
Indian Ice Cream Market
flavor
e
Overview
(3/3) Brands - Ice Cream
Share of Global
Category

BaskinRobbins
Natural
a

Swirls
Other Global

Text

Brands d

b
c

Note: The figures are for the year

SAMPLE

2012-13
ICE CREAM MARKET IN INDIA

Unorganized sector enjoys

penetratio in the rural

deeper

Indian Ice Cream Market

andStructure-wise
semi-rural
areas in
Segmentation
Segmentation
(2013)

India

Organized
Unorganized

Text
x

SAMPLE

Region-wise Segmentation
h

(2013)

Nort
East
d

Text

South
W
est
ICE CREAM MARKET IN INDIA

Ice Cream Value Analysis

Chain

SAMPLE

Research
&
nt

TextInputs

Text

Text

Text

Consumers

developme
Text

Distributio

Text

Descriptio
n

ICE CREAM MARKET IN INDIA

Text

Export and Import

of Ice

Cream (2/2)

SAMPLE

Major Exporting Nations Value-Wise

(2014)

Nepal

Seychell
es

Text

Sri
Lanka
Maldive
s
Singapo
re

Major Importing Nations

Value-Wise
Others
(2014)
Thailand

United Arab
Emirates
France

Text

Switzerlan
d New
Zealand
Others
Note: HS Code 21050000 Ice cream a & other edible ice whether or not containing cocoa
ICE CREAM MARKET IN INDIA

Impulsive buyers indulge in having ice

rendering growth of overal secto
creams
Rise of Buyers in Impulse
the
l
r
Text
Segment

more often
Impac
t

SAMPLE
Share of Impulse Buying HUL
(2014)
Impulse
Buying

Others
b

ICE CREAM MARKET IN INDIA

10

Porters Five Forces

Analysis

SAMPLE
Impac

Threat of New

Entrants

Hig
h

Text
Impac

Impac
Impac

Low

Hig

Hig
Bargaining Power of

Suppliers

Text

Competitive

Rivalry

Bargaining Power of

Text

Buyers

Text

Impac
t
Threat of

Substitutes

Hig
h

Text

ICE CREAM MARKET IN INDIA

11

Public:

Compan ABC

Company

Domestic

Ofces and Centers

(1/5)

Information

India

Corporate
Headquarter

Tel No.
Fax No.

Website
Year of Incorporation

SAMPLE

Ticker Symbol

Head

Stock Exchange

Ofce

Products and
Category

Services

Products/Services

Key
Name

People

ICE CREAM MARKET IN INDIA

Designation

12

Public: Domestic Company ABC

Financial

Key

Total Income
INR mn
Snapshot

Net Profit/Loss

INR mn

300,000

15,000

200,000

10,000

100,000

5,000

2011

2012

2013

2014

(2/5)

Ratios

Proftability Ratios

y-o-y
change

Particulars
Operating
Margin
Net Margin
2014
(2014-13)
Profit Before Tax Margin
2013
2012
2011
Return on Equity
Return on Capital Employed
Return on Working Capital

Return on Assets
Return on Fixed Assets

Financial Summary

Cost Ratios

The company earned a net profit of INR mn in FY 2014, as

compared

Operating costs (% of Sales)

Administration costs (% of
Sales)

Interest costs (% of Sales)

to net profit of INR mn in FY 2013

The company reported total income of INR mn

in FY 2014, registering an increase of over FY
2013
The company earned an operating margin of in FY
2014, an increase of percentage points over FY 2013
The company reported debt to equity ratio of in FY
Indicators
Value
2014, a decrease
of percentage points over FY 2013
(--/--/20--)
Market Capitalization (INR mn)
Key Financial Performance
Total Enterprise Value (INR mn)
Indicators
EPS (INR)
PE Ratio (Absolute)

Liquidity Ratios
Current Ratio
Cash Ratio

Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio

Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover

ICE CREAM MARKET IN INDIA

Improve

Declin

13

Public:

Compan ABC

Key Business

Domestic

Segments
a
c
g

b
g

d
i

Key Geographic
(3/5)
India
Segments

Outside India

2011
2014
2011

2012

2013

2012

Business
Highlights
2014
2013

Description
(1/2)

Overview

News

Text
ICE CREAM MARKET IN INDIA

SAMPLE

14

Public:

Compan ABC (4/5)

Business Highlights
Description
(2/2)

Domestic

Manufacturing Facility

Global Presence

Quality Assurance

News

Text

Text

Text

SAMPLE
ICE CREAM MARKET IN INDIA

15

Public:Domesti Compan ABC (5/5)

c

SAMPLE
S

ICE CREAM MARKET IN INDIA

16

Private:

Compan ABC

Company

Domestic

Ofces and Centers

(1/5)

Information

India

Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Head
Ofce

Products and
Category

Services

Products/Services

Key
Name
People
Designation

SAMPLE

ICE CREAM MARKET IN INDIA

17

Private:

Compan ABC

Shareholders of the

Domestic
Company

Name
Shares held

Ownership
(2/5)
No. of

Bodies corporate
Structure

Directors or relatives of
directors

SAMPLE
Ownership structure corresponds to Date of AGM:
30/09/2013
ICE CREAM MARKET IN INDIA

18

Private: Domestic

ABC

Financial

Company

SnapshotTotal Income

Key

(3/5)

Profitability Ratios

INR mn

INR mn

400

30

300
200
100
0
2010

2011

2012

2013

Financial Summary

2
5
2
0
1
5
1
0
5
0

The company earned a net profit of INR mn in FY 2013,

as

2013

2012

2010

Return on Working Capital

Return on Assets
Return on Fixed Assets

Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)

Interest costs (% of Sales)

Liquidity Ratios
Current Ratio
Cash Ratio

Leverage Ratios

The company reported total income of INR mn

in FY 2013,
registering a decrease of% over FY 2012

Effciency Ratios

The company reported debt equity ratio of in

FY 2013, an
increase of % over FY 2012

(2013-12)
2009

Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed

compared to net profit of INR mn in FY 2012

The company earned an operating margin of

% in FY 2013, an
decrease of percentage points over FY 2012

y-o-y change

Particulars

Ratios

Net Profit/Loss

Debt to Equity Ratio

Debt to Capital Ratio
Interest Coverage Ratio
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover

ICE CREAM MARKET IN INDIA

Improve

Declin

19

Private:

Compan ABC (4/5)

Business
Domestic
Description

Highlights

News

Overview

Text

Network

Text

Certifications

Text

SAMPLE
ICE CREAM MARKET IN INDIA

20

Private Domesti Compan ABC SWOTAnalysi (5/5)

:

Text

SAMPLE
S

Text

Text

Text

ICE CREAM MARKET IN INDIA

21

Consume Insight on Ice Crea Market (1/3)

r

Gender Wise mAge Split

100%

Female
Male 31-35
below 18

Female
Male 36
18-25

Female
26-30

SAMPLE
Female

31-35

and above

Male

Male 18-25

Male 26-30

below 18

Preference Share of Flavors (Percentage share)

and above

Prefer Mostly

Vanilla

Female 36

Strawberry

Two-in-One

Chocolate

Prefer

Butterscotch

Prefer Least

Black Currant

Do not Prefer

Kesar Pista

Tutti Frutti

Note: Other flavors includes mango, rum and raisin, dry fruit, pineapple dark chocolate

Others

ICE CREAM MARKET IN INDIA

22

Thank you for the

Ice cream Market India report is part of Netscribes Retail and Services
Series.
For any queries or customized research requirements, contact
us at:

attention

Phone:

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om

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ICE CREAM MARKET IN INDIA
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