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Fragrances Are Sweet But Competition Is Bitter
Fragrances Are Sweet But Competition Is Bitter
Psychographics
Answer 4
Comparative scaling techniques
especially rank ordering can be used
to determine the preference among
brands so that small differences
between stimulus objects can be
detected.
Data is non metric so the study will
be limited in its application.
Focus group
Depth interview.
2 Celebrity Endorsement
Of A Fragrance Gives It
More Appeal
4 I Would Be Interested
In New Fragrance
Answer 7