Professional Documents
Culture Documents
Bpd1100 Integrated Business Challenge
Bpd1100 Integrated Business Challenge
WHERE IN THE
WORLD IS
DISNEY ?
STORM (WS 2 MS TEH YA YEE)
Foo Pei See 4532431 (LEADER)
Genevieve Lim Bee Ai 4531879
Hoo Chak Hou 4534056
Jasim Ali Hasan 4530474
Yong Chen Foong 4534304
INTRODUCTION
Background
of project
Expansion of Disney to a new global
location that involves a highly constructive
decision of huge financial and
developmental decisions.
Objective
of scoping report
To choose the best location for Disneys
expansion - Istanbul
To give solid analysis and evaluation of
factors that solved with a well-informed
decision for Disneys expansion to a new
global country.
OVERVIEW OF ISTANBUL
OVERVIEW OF ISTANBUL
High
LEGAL SYSTEMS
Importance of legal
considerations
To control the people by introducing justice,
equality and fairness.
Importance of law in
Business:
It provides guidance and way to every
part of the business.
To protect the business from others
behavior and the property interests
LEGAL SYSTEMS
Geographic
Local tourists
Foreign tourists
Demographic
Age group
Upper middle income level
(GDP PER CAPITA)
(Margaret Miller 2014) >$12,476
(Brookings 2012) Istanbul $22765
Marketing Strategy
4p- Price, Promotion,
Place & Product
-internet advertising
(Mooij 2010)
-travel agencies
BUSINESS,DISNEY &
CULTURE
Business Relationships
Multiracial country:
diverse cultures
Dominated by
Muslims residents
Languag
e:
Turkish
Behaviou
r
Dressi
ng
Religious
laws and
prayer
Marketing Implications
Prevent expensive marketing
errors
Negotiations
Enables us to understand how
foreign parties arrive at a
conclusion and what they
perceive as important.
Gifts
BUSINESS,DISNEY &
CULTURE
CONCLUSION
Istanbul would be the best
ideal city for Disneys
expansion because
Istanbul gave a clear set
of advantages that far
outweighed the small
areas that could be
further improvised.
LIST OF REFERENCES
Burman,
Lowri, Skene & Henry 2010, Employment Law: protecting the employee
consumer Consumer protection in an employment context, Keeping good companies,
vol.62, no.1, pp.47-49.
Business Insider 2014, Heres why Istanbul is the most popular travel destination in the
world, viewed 19 September 2015. <
http://www.businessinsider.my/istanbul-is-the-most-popular-travel-destination-2014-4/#M5
ZOy5oieaomtcPO.97
> (Foo Pei See, 4532431)
Daniel, M 2011, United States and Turkey work to strengthen ties, Expand trade and
LIST OF REFERENCES
Davies,
R & The Guide Editorial Team, 2015, Visiting Istanbul during Ramadan - everything
you need to know , viewed on 27th September 2015.
http://www.theguideistanbul.com/news/view/1315/visiting-istanbul-during-ramadan-everythi
ng-you-need-to-know/
(Genevieve Lim, 4531879)
Hummel, Denise 2012 , Understanding the Importance of Culture in Global Business, Profit
Magazine, viewed 27th September 2015.
http://www.oracle.com/us/corporate/profit/archives/opinion/050312-dhummel-1614961.html
(Genevieve Lim, 4531879)
Ibrahim, S 2010, The role of law in business development, Fordham international law
journal, vol.20, no.5, pp.1577-1587.
Istanbul CVB News 2014, Istanbul Tourism Statistics, viewed 19 September 2015. <
http://icvb.org.tr/istanbulCVBnews/2014/november/tourism-statistics.html> (Foo Pei See,
4532431)
LIST OF REFERENCES
Li,