COMPANY

OWNERSHIP
PRIVATELY
HELD COMPANY
INDIVIDUAL GREESHMA
KARUVATH
LOCATION - KHARGAR

Services & Offering Of The Business

Yrs

ProFitness will provide health & fitness solutions to all

age groups 18-65 yrs with focus on youth

To charge a nominal fee of Rs 1000/- per month in

this times of rising income levels & high inflation
Some of the Offering include:1) Aerobics
2) Cycling
3) Yoga
4) Muscle Training
5) Guided Weight loss programs
) The competitive advantage of our company
is offering world class fitness solution at an
affordable price

OTENTIAL FOR THE BUSINESS

Fitness industry is a 2500 Crore industry in India growing
at the rate of 20-25%
ProFitness will provide fitness, body building and weight
loss programs to its members on a profit making basis
Low income segment market is ignored by key
competitors
Heart diseases & obesity are on record high causing
increases in health club membership

SWOT ANALYSIS
STRENGTHS Lowest price, management of health care sector,
qualified and trained
WEAKNESSES High cost of personal training services, low in
marketiNG budget and staff
OPPORTUNITIES Rapidly growing market, obesity diseases is on the
high record
Threats A possible low cost of service from competitor, availability, of
low cost health care equipment

COMPETITOR ANALYSIS
Fitness Plus will enter in a highly competitive market of Navi
Mumbai, but following three will be direct competitors of
them due to their presence in Kharghar
Establishment fitness Talwalkars
Fitness, VLCC, GOLDS Gym
New Enterants
Other alternatives for fitness Yoga centre

MARKET SEGMENTATION
Demographic
1)Youngsters (Age Group 18-24 yrs)
2)Middle age Group(24-35)
3)Age Group (45-65yrs)
4)Ladies
Psychographic Fitness freak, obese people

TARGET MARKET
Our key target segment remains the youngsters in the age group
18-24 yrs, which is mostly the college going population in the area
The youngsters because of having a passion for body building &
fitness forming a sizable population in the area can be the consumer
base for our operations & profit

MARKET STRATEGY
1.Advertisement on local T.V. Channels
2.Banners
3.Newspaper pamphlets
4.Discounted Offers
5.Chosen pricing strategy
6.Detailed outline of the product or
service

SOME OF THE PROJECTED EARNING

& INVESTMENTS
Initial Investment: Rs 30,00,000
Total Rent : 60,000 x 12= Rs7,20,000
Fitness Equipments = Rs 15,00,000
Salary : Admin + Trainee = Rs 7,80,000

DIFFERENT EQUIPMENTS FOR FTNE

MANAGEMENT OF BUSINESS
CLUB
MANAGED BY GREESHMA KARUVATHE
TRAINER
MALE : 1 OR 2 PERSONS
FEMALE: 1 OR 2 PERSONS
(WHO SHOULD HAVE A 2 YEARS OF EXPERIENCE IN ANY
FITNESS ORGANIZATION)
MAINTAINENCE OF EQUIPMENT : 1 PERSON (HAVING A
GOOD KNOWLEDGE ABOUT
THE EQUIPMENT OR A MECHANIC PERSON)
CLEANING:- 2 PERSONS (HAVING THE BASIC SKILL OF
CLEANING)