Professional Documents
Culture Documents
Marketing Vs Selling
Marketing Vs Selling
Selling
Marketing
selling
Marketing
Emphasis
Emphasis on product
orientation
Management is sales-volume
oriented
Technology
Difference
between selling & Marketing
Basis
Selling
Marketing
Approach
Planning
Planning is short-term
oriented, in terms of
todays products and
market
Planning is long-term
Oriented, in terms of
new product,
tomorrows markets
and future growth
Need priority
Stresses needs of a
seller
selling
Marketing
philosophy
Views business as a
goods producing
process
Views business as a
consumer satisfying
process
Price determination
Consumers determine
price, price determines
cost.
Customers
Push strategy
PUSH
Pull strategy
PULL