JAIPURIA INSTITUTE OF MANAGEMENT, NOIDA

A PROJECT ON
Indian telecom sector
Made byKANIKA ARORA
PARNEET KAUR
PUNEET MISHRA
RAHUL CHAUHAN
JAGMOHAN KUMAR
CHANDRA PRAKASH BISHT

INTRODUCTION OF TELECOM
SECTOR
Telecommunications industry deals with
the activities and services of electronic
systems for transmitting messages
through cables, telephone, radio or
television.
A number of multinational companies
have shown their interest to invest in this
industry and consequently the prices are
reduced, the quality is also improved.

TELECOM SECTOR IN INDIA

Telecom industry in India has a major role
in Indian economy. The Indian government
is also enforcing some effective telecom
policies and regulations for the
infrastructural growth of this industry.
Telecom industry in India constitutes some
essential telecom services like telephone,
radio, television and Internet.

PLAYERS OF INDIAN TELECOM

COMPETITIVE ANALYSIS (MARKET

SHARE AS ON 30/06/2011

INTRODUCTION TO VODAFONE
Vodafone

Essar in India is a subsidiary of Vodafone Group and

commenced operations in 1994 when its predecessor Hutchison
Telecom acquired the license for Mumbai.

Vodafone Essar now has operations in 16 circles covering 86% of

the Indias mobile customer base, with over 34.1 million customers.
Vodafone Essar, under the hutch brand, has been named the
Most respected telecom company.
Best mobile service in Country
Most creative and most effective advertiser of the year.

INTRODUCTION TO VODAFONE
CONTD.

Vodafone

is the worlds leading international mobile communication

company. It now has operations in 25 countries across 5 continents
and 40 partner networks with over 200 million customers worldwide.

Vodafone has partnered with the Essar group as its principal joint
venture partner for the Indian Market.
Vodafone across India had launched their brand on 21 st September
2007.

SWOT ANALYSIS
Strengths
Experience and knowledge phone business.
Strong ability to manage change and acquisition
Customer Oriented Tariff Plans & Schemes.

Weakness
Vodafone slow in responding to trend towards bundling.

Opportunities
Vodafone launched its own software application store- The joint Innovation lab in
may 2009.
Maximum Revenue can be generated through 3G Services.
With better rural network coverage/; Vodafone has best opportunity to take 1 st mover
advantage

SWOT ANALYSIS CONTD.

Threats

Increasing Competition
Difficult to raise funds because of recession,
Hence Vodafone has to prove actively attack and
defense against each new entrant with a specific
strategy to retain its No.1 Position in Delhi NCR.

CURRENT TRENDS
World Calling Grids
Post paid services
Pre-paid Services
Vodafone Handy phone
Vodafone PCO
Vodafone Office
Vodafone Live ! Internet on mobile
Vodafone Mobile connect
Vodafone Mobile connect card
Mobile Advertising
Vodafone handsets
Vodafone handy phone
Vodafone Business handsets
Magic Box Handsets

STP ANALYSIS
Segmentation
Income
Age
Service Usage
Nature of the Customer
Institutional.
Sole.
Life of the service
Geographical Condition.

STP ANALYSIS CONTD.

Targeting Vodafone is adopting a multisegment
approach. They are offering a series of differentiated
products to their respective markets.
Home calling cards for family of those professionals
who use to work abroad .
Rs. 10 recharge for small users.
Cheap SMS facility for youths.
Facilities for circle users.

STP ANALYSIS CONTD.

Positioning Where you go our network follows U
Hutch as a brand always tried to connect with the consumers
in a simple, honest and real manner, while Vodafone is a more
young and fun brand. So consumers will see a shift reflecting a
more vibrant brand.
The PUG and the actor Irfan Khan will be retained for the
brand promotions.
They are talking about the exclusivity of the network and the
services they are offering to the consumers.

PERFORMANCE GAP
Is the behavioral are not performed to standards when measuring
task performance.
GAP = Expectations Perception.
Two main gaps for Vodafone.
Between Consumer expectation and management
perception.
Related to perceived and expected service.

RECOMMEDATION
Implement an online purchasing system.
A section for customers inquiries and requirements.

BLUEPRINT

THANK
YOU

ENCOUNTER