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Mixed Approach
Mixed Approach
APPROACH
by
Prof. Philip AE Serumaga-Zake
UNISA SBL
March 23, 2010
Refers to research that:
•focus on phenomena that occur in natural settings – real world
•involve studying those phenomena in all their complexities (Leedy and Ormrod,
2010).
Qualitative researchers normally try to portray issues in their multifaceted
forms.
•Often formulate general research problems or ask general questions at the
beginning and so, cannot know the right methods to use, but with time, as they
come to learn more and more about the phenomenon, they tend to ask specific
questions, formulate specific hypotheses and know better specific methods to
apply.
•Qualitative researchers must be well trained in observation and interviewing
strategies, with a firm grasp of previous research
QUALITATIVE APPROACH
•With qualitative research, there is no quick and easy answers like ‘yes’, ‘no’
answers.
What is Qualitative Research?
•Often uses multiple forms of data
•Takes a great deal of time
•The researcher should record any potentially useful data thoroughly,
accurately and systematically, using field notes, audiotapes, sketches,
photographs, etc.
•Often researchers use non-random purposive samples – for which key
informants give most of the information being sought.
•Normally small non-random samples are used
•The researcher/interviewer is an integral part of the investigation
•It is subjective but the truth is being sought
•It is holistic and contextual
•Normally in-depth interviewing and observation are used to collect data
•Uses inductive rather than deductive process to derive themes or patterns
•Thematic categorization of data, narrative description and content analysis
including coding are used in data analysis and reporting the study results
Qualitative researchers aim to gather an in-depth understanding of
human behaviour and the reasons for such behaviour.
Qualitative research aim to describe systematically observations of social
behaviour with no preconceived hypotheses to be tested (Rubin & Babbie,
1993).
•Hypotheses emerge from the observation and interpretation of human
behaviour, leading to further observations and the generation of new
hypotheses for exploration.
•The interviewer is an integral part of the investigation – making the
research subjective.
•Qualitative research uses detailed descriptions from the perspective of the research
participants themselves as a means of examining specific issues and problems
under study.
•Qualitative approaches have the advantages of flexibility, in-depth analysis,
and the potential to observe a variety of aspects of a social situation
(Babbie, 1986).
•By developing and using questions on the spot in (a face-to-face interview),
a qualitative researcher can gain a more in-depth understanding of the
respondent's beliefs, attitudes, or situation.
•During the interview, observational data can be of particular value when a
respondent's body language runs counter to the verbal response given to
an interview question.
Gilgun (1990) suggested these steps of doing a qualitative research:
Method
•Identify the specific body of material to be studied
•Define the characteristics or qualities to be examined in precise concrete terms
•Etc
When to choose a qualitative method
Qualitative research serves the following purposes:
•Descriptive – reveal nature of certain situations, settings, processes,
relationships, system or people.
•Interpretation – to gain new insights about a phenomenon, develop new
concepts and theoretical perspectives, etc and discover the problem that
exists within the phenomenon.
•Verification – it allows the researcher to test the validity of certain
assumptions, claims, theories or generalizations within the real world
•Evaluation – a means through which a researcher can assess the
effectiveness of a particular policy, programme, practice or innovation. For
e.g., understanding how and why programme outcomes are not achieved.
Programme evaluation studies involving the qualitative approach focus on
participants' perceptions and their experiences in the programme (Bogdan &
Taylor, 1990; Patton, 1990; Rubin & Babbie, 1993).
•Tries to paint a picture of a given situation by addressing questions: who,
what, when, where and how. For e.g., an economic or employment situation
in SA
Note:
•Qualitative studies normally take long time periods, e.g. months and years
•They do not normally give quick and easy answers to research questions
•Qualitative studies are subjective and it is difficult for other researchers to
repeat the studies, let alone to evaluate the studies in terms of the researcher
biases.
•Unlike for a quantitative study, in the case of a qualitative research, the
researcher is the data collection instrument
•Purposive sampling based on previous research is normally used
•Qualitative approach is weak at investigating relationships between
phenomena and predicting phenomena
•Generalizations tend to be impossible because they normally use
nonrandom and small sample sizes
•Uses mathematics and statistical methods to study phenomena.
•Often used to study relationships between variables or phenomena and to
predict
•Uses statistical methods to test hypotheses
•It is more objective than the qualitative approach
•It’s designs are mostly:
•Experiments, and
•Research surveys.
•Quantitative studies normally use large sample sizes, randomly
selected subjects and representative samples
•Randomization of any experimental groups is essential, and a
control group should be included, wherever possible.
•A sound quantitative design should only manipulate one variable at a time,
or statistical analysis becomes difficult and open to question.
•Ideally, the research should be constructed in a manner that allows other
QUANTITATIVE APPROACH
researchers to repeat the experiment or study and obtain similar results.
Advantages
•Using a quantitative research design is an excellent way of finalizing results
and proving or disproving a hypothesis.
•The structure is standard across many scientific fields and disciplines.
•After a statistical analysis of the data, a comprehensive answer is reached,
and the results can be legitimately discussed and published.
•Quantitative studies try to filter out external factors (if properly designed), and
so the results gained can be seen as real and unbiased.
•Scientific experiments are useful for testing the data gained by a series of
qualitative experiments, leading to a final answer, and a narrowing down of
possible directions for follow up research to take.
Disadvantages
•Quantitative studies must be carefully planned to ensure that there is
complete randomization and correct designation of control groups.
Quantitative studies usually require extensive statistical analysis.
•Experiment
•regarded as the most accurate and unequivocal standard for
testing a hypothesis.
•generates good statistical data.
•manipulates one or more variables to generate analyzable data.
•should be designed with later statistical tests in mind, by making sure that
the experiment has controls and a large enough sample group to provide
statistically valid results.
•Every true experimental design must have a hypothesis to test as the
ultimate aim of any experiment.
•The precursor to a hypothesis is a research problem, usually framed as a
question. It might ask what, or why something is happening.
•Experiments are sometimes referred to as ‘true science’. They use
traditional mathematical and statistical means to measure and analyse data
conclusively.
The Basics
•With most true experiments, the researcher is trying to establish a
causal relationship between variables, by manipulating an
independent variable to assess its effect upon dependent variables.
•Random groups are the best way of ensuring that the groups are as
identical as possible.
The basis of conducting an experiment
With an experiment, the researcher is trying to learn something new about
the world, an explanation of ‘why’ something happens.
This method of study is especially useful for trying to test theoretical
models by using them in real world situations.
Interpretation
The observations are often referred to as 'empirical evidence' and the
logic/thinking leads to the conclusions.
2. Survey Research Design
A Survey
Five preliminary steps that should be taken when embarking on a research project
can be identified. They are:
•choose a topic
•review the literature
•determine the research question or objectives
•develop a hypothesis, and
•operationalise, that is, find the suitable research methodology and use it to
implement the research plan to answer the research question or to achieve pre-
determined objectives of the study.
•Two additional considerations that are very crucial, namely:
•designing a representative sample – randomly selected, and
•a questionnaire to be used to collect data.
•By a representative sample, we mean an accurate proportional representation
of the population under study.
•In this sample, every characteristic in the population should be well or fairly
represented.
•In other words, to obtain reliable results on the characteristics of interest of the
population, a sample, through the process of randomization should in all relevant
respects be a true image or reflection of the target population.
The survey research design is often used because of the low cost and
easy accessible information.