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    Surrogate Advertising: A Presentation On Sales and Advertising Management

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    achalsachan
    This document discusses surrogate advertising, which involves using a company's established brand image to promote related but distinct products. It provides examples of companies like Bacardi, Kingfisher, and Wills that use surrogate advertising for products like music CDs, calendars, clothing, and awards shows. The purpose is to promote products from the same company when direct advertising of certain goods like alcohol is restricted. Surrogate advertising allows brands to extend their recognition beyond the original product.

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    Surrogate Advertising: A Presentation On Sales and Advertising Management

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    achalsachan
    898 views14 pages
    This document discusses surrogate advertising, which involves using a company's established brand image to promote related but distinct products. It provides examples of companies like Bacardi, Kingfisher, and Wills that use surrogate advertising for products like music CDs, calendars, clothing, and awards shows. The purpose is to promote products from the same company when direct advertising of certain goods like alcohol is restricted. Surrogate advertising allows brands to extend their recognition beyond the original product.

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    Surrogate Advertising

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    This document discusses surrogate advertising, which involves using a company's established brand image to promote related but distinct products. It provides examples of companies like Bacardi, Kingfisher, and Wills that use surrogate advertising for products like music CDs, calendars, clothing, and awards shows. The purpose is to promote products from the same company when direct advertising of certain goods like alcohol is restricted. Surrogate advertising allows brands to extend their recognition beyond the original product.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    898 views14 pages

    Surrogate Advertising: A Presentation On Sales and Advertising Management

    Uploaded by

    achalsachan
    This document discusses surrogate advertising, which involves using a company's established brand image to promote related but distinct products. It provides examples of companies like Bacardi, Kingfisher, and Wills that use surrogate advertising for products like music CDs, calendars, clothing, and awards shows. The purpose is to promote products from the same company when direct advertising of certain goods like alcohol is restricted. Surrogate advertising allows brands to extend their recognition beyond the original product.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    of 14

    Surrogate Advertising

    A presentation on sales and advertising


    management.

    Achal Singh Sachan


    IBR 4013
    You are watching T.V. ad…
     Advertising on T.V. starts, dance on the club
    boat, party begins and the group of party
    people is in age of 25 -40 years and have a
    glass seems like water in it. After that music
    starts in advertisement “be watcha you wanna
    c……..” and young people do dance and then
    advertise closes with Bacardi brand shows
    BAT as their LOGO and the end says cassettes
    and cd’s available on SONY.
    what is this combination all about?
    THIS IS
    SURROGATE
    ADVERTISING
    Surrogate Advertising
     Surrogate advertising means
    duplicating brand image of one product
    extensively in order to promote another
    product of the same product.
     To release surrogate advertisement, the

    company extend their well established


    brand beyond the original product to
    encompass product like cd’s, cassettes,
    apparels and accessories.
    SURROGATE ADVERTISING
    The major players who use surrogate
    advertising as their strategically promotion
    elements:
     WILLS.
     MANIKCHAND.
     BACARDI.
     KINGFISHER.
     ARISTROCRAT
     SMIRNOFF.
     SEAGRAMS.
    SURROGATE ADVERTISING
    COMPANY ‘S NAME SURROGATES
    SEAGRAMS COMPACT DISCS.
    MC DOWELLS WATER AND SODA
    BAGPIPER WATER AND SODA, CASSEETES
    AND COMPACT DISCS.
    GODFREY PHILIPS BRAVERY AWARDS
    RED AND WHITE BRAVERY AWARDS
    BACARDI CASSETTES AND COMPACT DISCS
    KINGFISHER WATER AND CALANDERS
    SMIRNOFF APPLE JUICE
    ROYAL CHALLENGE GOLF TOURNAMENTS
    ARISTROCRAT APPLE JUICES
    SURROGATE ADVERTISING
    COMPANY NAME SURROGATES
    JOHNY WALKER SODA
    FOUR SQUARE WHITE WATER RAFTING AND GLIDING
    MANIKCHAND FILMFARE AWARDS
    WILLS LIFESTYLE APPARELS, CLOTHING
    ACCESSORIES.
    GOA GUTKHA PAN MASALA
    PAN BAHAR GUTKHA PAN MASALA
    PAN PARAG PAN MASALA
    Surrogate Advertising
    SURROGATE ADVERTISING
     Kingfisher promote their liquors, beers and
    whiskies, which constitutes 95% revenues of
    the UB group, which is not promoted by
    Central as well as state government, secondly
    advertising of these products are banned on
    the television. The liquor king Vijay Mallaya
    and his group promoted their products by
    different strategies like owned a cricket team
    ROYAL CHALLENGERS of Bangalore and
    launching India’s costlier calendars Kingfisher
    Calendars, which are limited in edition.

    THANKS

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