Codes and conventions

of TV advertisements
Rimmel London rita ora realist narrative (with surreal
aspects )

camera angles Introductio

n using a
mid shot
on Rita
Ora
highlightin
g they
have a
celebrity
promoter

Close up on the product to

show the viewer what their
product is

Wide shot showing the

celebrity enjoying the
product with others
around her

Cut in shot to
show the
finished result
of their product
(bright lighting
to enhance the
gloss )

A lot of energy with bright

colours appealing to their
younger audience audience
and pop music

Iconography
Full view
of the
product
showing
the
brands
image

Lighting
Bright backdrop
lighting focusing
on Rita Ora
showing of her
natural beauty
which refers to
their usp

Bright lighting is also used to highlight

the nail polish on her nails , showing
the results of the product.

Sounds and music

Music: Rita Ora I Will Never Let You Down

The music used in this advert was composed by Rita Ora it matches other soundtracks which are used in rimmel London
adverts as they all include upbeat pop music .

Hidden and overt

messages
Get the London
look- this phrase is
used at the end of all
of their adverts, this
gives the viewer the
idea that there's a
certain necessity to
buy their product to
follow London fashion

graphics
Special effects
(SFX

Emotional Responses
If Rita Ora uses it, it
must be good. Her
nails like good

You should use this brand

because youll get the
London look and youll be
just like Rita Ora

Celebrity Endorsement
Holly Willoughby
Kate moss
georgia may jagger

Today, Rimmel London is one of the world's most

popular make-up producers. Their models are aged
from 20-40 showing their target audience can differ
in age as it appeals to a large audience, The women
normally have natural beauty and use their make up
to show this . The celebrities they use are seen
frequently in the public eye showing their product is
exclusive .

Sophie Ellis-Bextor

USP and Brand Identity.

USP and Brand Identity

in this advert Rita Ora was promoting her new line with
Rimmel. By using celebrity endorsement it widens
Rimmels audience and opens the brand up to her fan
base giving the brand a lot more publicity.

Rimmel use their iconic catch phrase Get The London

Look at the end of each of their ads, this gives the brand
a sense of sophistication as London is a very
sophisticated and iconic location.

Their target audience is clearly teenagers and those in

their early twenties, London is a very classically trendy
town by using the phrase Get the London Look it makes
these young teens want to have this London Look

Rimmel London differs to other make up brands as it

uses the idea of the necessity to follow trends and stay
exclusive ,their usp is that they are the exclusive product
within London addressing their product as the look for
London

To promote their brand identity they constantly display

their products throughout their ads and also often the end
results of using their product

It is important to notice that an Iconic part of Rimmel

London is Georgia Jagger and her signature gap between
her teeth which is usually used throughout their usual
adverts as brand identity as you associate their product
with her

From there web page

Rimmel London is the one cosmetic brand that enhances the inner beauty and individuality
of every woman. Its mission and objectives are described below:
To
To
To
To
To

create a confidence, and belief in every women.

create equality and freedom in them.
create a sense of individuality.
achieving the aims, and fulfilling the dreams.
create a trust on yourself and investing the power of skills that every women have.

VISION:The vision of Rimmel towards beauty is that there are no universal standards of
beauty, and every woman has something in her personality that makes her unique and
beautiful. As Rimmel stands for, reliance trust and belief so its vision is to make every
woman to believe and trust herself. The other most important vision of Rimmel is to
encourage every women to fulfil her dreams with confidence, with her own styles and ways.
Rimmel vision's are very vast and clear which make this brand most successful in customers