CONTENTS:-

1. Introduction
2. Principle $ purpose
3. Different product
4. company strategy
5. Market share
6. Brand
7. Product line, Product mix
8. comparison with HUL product
9. Conclusion
INTRODUCTION

HISTORY OF P&G COMPANY

In ˜
 terms Procter & Gamble's relationship with India dates back to when
Vicks Product Inc. India, a branch of Vicks Product Inc. USA established in 
,
was engaged in the manufacture (under loan license) and sale of what is today
India's Number One Health Care brand - the famous range of VICKS products.

à Proctor & Gamble has two Dimension:-

P&G Hygiene and Health Care Ltd.
P&G Home Products Ltd.

Both the area P&G Hygiene and Health Care Limited is one of India's fastest
growing Fast Moving Consumer Goods Companies with a turnover of more than
Rs. 500 crores.
 Our Purpose unifies us in a common cause and growth strategy of improving
more consumers¶ lives in small but meaningful ways each day.

 Our Values reflect the behaviors that shape the tone of how we work with each
other and with our partners.

 Our Principles articulate P&G¶s unique approach to conducting work every

day.

 Our purpose is to improve the lives of the world¶s consumers everydayÊ

TAGLINE OF COMPANY-:
 CONTD«««

 4e always try to do the right thing.

 4e are honest and straightforward with each other.

 4e operate within the letter and spirit of the law.

 4e uphold the values and principles of P&G in every action and decision.

 4e are data-based and intellectually honest in advocating proposals, including

recognizing risks.

Today, Proctor & Gamble is the second largest FMCG company in India after
Hindustan Lever Limited.
 {
 



6 


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˜  


 
 .
4ORK 4ITH DIFFERENT-
DIFFERENT-DIFFERENT PRODUCT
COMPANY ARE EXISTING FROM MANY YEARS

 In  , a public limited company, Richardson Hindustan Limited (RHL) is

formed which obtains an Industrial License to undertake manufacture of Menthol
and de mentholised peppermint oil and VICKS range of products such as Vicks
VapoRub, Vicks Cough Drops and Vicks Inhaler.

 In May  , RHL introduces CLEARASIL, then America's number one

pimple cream.

 In  , RHL sets up an Ayurvedic Research Laboratory.

In October  
, after RHL becomes an affiliate of The Procter & Gamble
Company, USA, a state-of-the-art manufacturing facility at Hyderabad for
manufacture of the Vicks range of products is set up.
CONTD

In ©
y 2002, Procter & Gamble announced the launch of

Vicks Action500+ Night tablets, a specially designed cold
medicine that gives consumers multi-symptom relief from
bothersome cold symptoms like headache and breathing
difficulty, hence allowing restful sleep at night.
Company Strategy

Our single, unifying growth strategy is tightly linked to our Purpose: ³4e will
grow by touching and improving the lives of more consumers in more parts of the
world«more completely.´
These are some vita
point-:
Project Shiksha II: Ed cating Underprivi
eged Chi
dren

Bihar Flood Relief 2008

Project Shiksha: Secure Your Child¶s Future (2003)

Rebuilding Lives In Earthquake Hit Bhuj (2001/2002)

Project Poshan: Fighting Malnutrition in India (2000)

Project Open Minds: Educating India¶s 4orking Youth (1999)

Project Drishti: The First-ever Sight Restoration Programme in India (1999)

Project Future Focus: The First-Ever Round 4rite-In Career Guidance Service (1998)

Project Peace: Environment Education Programme (1996)

1. Bihar F
ood Re
ief 200

 The Bihar floods and its aftermath is a tragedy of the greatest proportions
and it is deeply saddening to see so many lives and livelihoods washed away
by the forces of nature.

 At times like these, it is of essence that each individual of this nation

stand by its affected brethren and contribute to relief efforts to the best of
their abilities.

Procter & Gamble is committed to the philosophy of Touching Lives,

Improving Life. This commitment comes to life best through the actions of
its individual employees who believe in and stand for this commitment.
2. Project Shiksha: (2003)

 P&G in association with Sony Entertainment Television launched an

education initiative µShiksha ± Secure Your Child¶s Future¶ across the country.

This promotion was greatly appreciated as purchase of any P&G product

allowed one to win education for his/her child.
 2

    

Head & Shoulders and Pantene purchased by consumers during November

1999 to January 2000, P&G on behalf of consumers contributed the cost of
one day¶s education of a working child to the µOPEN MINDS¶ fund. In India
P&G raised Rs. 1.25 cr. for µOPEN MINDS¶ which was donated to UNICEF
in February 2000.

Project F t re Foc s: The First-Ever Ro nd 4rite-In Career

G idance Service ( )

P&G in association with Resource Management Group (RMG) launched a

365 days Free 4rite-In Service µP&G Future Focus¶ for the first time to the
youth of India.

 A panel of professional Career Counselors would send personalized

answers to letters within 15 days of the receipt of the queries.
MARKET SHARE

P&G enjoys a market share of 10 per cent in the Rs 560-crore AP detergents

market. AP alone accounts for 11 per cent of the national market for detergents,
estimated at around Rs 5,000 crore.

the company had significantly improved its market share in the last couple of
years from around 6 per cent to 10 per cent

Globalization and technological revolution have transformed the dynamics of

business and with it, the definition of customer and market knowledge.

listening to the customer, analyzing competition and defining strategies make

good
Customer relationship management which has given way to a new
paradigm in the market and also focus on the competitor with customer
intelligence in a core competency level.

The Rs13,000 crore Indian detergent market is the largest segment in the
consumer goods sector and both players are struggling to protect their
market share and boost profit.

Distribution channel of P&G

P&G ĺ C&F Agent ĺ Distributor ĺ Retailer ĺ Customer (Consumer).
 NET 4ORTH ( cr.) PROFIT BEFORE TAX (cr.)

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PROFIT AFTER TAX (cr.) OUTFLO4 OF DIVIDEND(Cr.)

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BRAND
Prod ct Line:-(
  

 
  
 

4
 



Shampoo Blade Feminine Vicks inch. Detergent

Care powder
Panteen
PRO-V Gillette blade Stayfree Vicks vaporub Tide

Head &
Shoulders 4hisper Ariel

Rejoice
Prod ct Line:-(
  

 
  
 

4
 



Oral-b Tooth brush Olay cream

 ÷

Shampoo
Panteen PRO-V Head & Sho
ders Rejoice
( 0m
) (00m
& 0m
& 
m
) (00m
)

-Nourished Shine -Anti-Dandruff hair & scalp care -Rich

-Smooth & Silky -Complete care for dry scalp
-Anti-Dandruff -For men hair retain
-Long Black -Anti-hair fall
-Smooth & Silky
-Clear & Balanced
-Silky Black
-Thick & Long
-Cool Menthol
-Ocean Fresh
 ÷

Blade

Gi

ette b
ade
(No of b
ade 2)
( Noofpiece 3)

-Mach3
- Mach3 Turbo
-Victor Plus
-Presto(Use & throw)
-7 o¶clock
-satin care (women U/T)
 z
÷

Detergent powder

Tide detergent Arie
detergent

(13 gm.,250 gm.,270 gm. (14 gm.,170 gm
200+50 gm.,450 gm.) 450 gm.)

Tide naturals
COMPARISON 4ITH HUL PRODUCT (DETERGENT)

 HUL launched an advertisement which are focused on Rin washed

whiter than P&G¶s Tide Naturals.

 P&G¶s Tide brand lost around 1.5% in market share in the 18 months till
December 2009. Rival HUL¶s Rin brand lost 0.6% in the same period.
4hat is difference between these company product &
Product price

 P&G has introduced Ariel in a new pack priced at Rs 10. To announce the new
launch, P&G is beaming a high-voltage television campaign with a tag line µMehngai
Maar Gayee¶
 Rin has lost as much as 25 basis points in market share while P&G's Tide has
gained 60 basis points.

 Tide detergent & Rin powder are both the product are exiting product in the
market but price are change.

 HUL will comply with any order as soon as it received a copy of the court¶s
ruling, a spokesperson said. while
P&G said the court allowed it to continue airing Tide Naturals
advertisements, according to ³S meet Vohra´ P&G India¶s marketing director.
CONCLUSION

 As we know this market is known as FMCG market so there are many

competitor in this time in the market so P&G company were focused in this time
and target the middle class segment for increasing the sales as well as market
shares .

 Some products like Gillette is made by the company to target the higher
segment of the market.

 In India HUL is another big competitor in FMCG market.

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