PROMOTIONAL CAMPAIGN

OF
JET
AIRWAYS
Promotional campaign of
Jet airways
Sumitted to:

Submitted by:

ABOUT JET AIRWAYS

Started by Naresh Goyal as Air Taxi Operator in April 1992
Started Indian commercial airline operations on 5 May 1993

with a fleet of four leased Boeing 737-300 aircraft

Scheduled airline status was granted on 4 January 1995
Initial investment of US$10 million
80%of its stake controlled by Naresh Goyal
Jets parent company, Tail Winds Ltd.
Began international operations to Sri Lanka in March 2004.
Jet, is headquarters in Mumbai, India

JET AIRWAYS
Operates over 370 daily flights to about 68

destinations both in India and international

(abroad)
21 international destinations in 17
countries across Asia, Europe & North
America
International destination includes cities like
San-Francisco, New York, Singapore, London
(Heathrow), Hong Kong, Colombo, Abu
Dhabi, Dubai, etc.

Competitor Analysis
Domestic Market

International
Market

FLY
WITH

Financials
Annual profits/loss
march 2015- (1728.99) cr
Quarterly profits

Q1 ending June 2015- 221.70 cr

Q2 ending sep 2015- 87.59 cr
Quarterly average Passenger Load

Q1 ending June 15- 82.4 %

Q2 ending June 15- 80.2 %

MISSION
To increase the 3rd quarter profit by 50% in

comparison to 2nd quarter.

To increase 3rd quarter average passenger

load by 4% as compared to 2nd quarter.

To make the promotion efforts efficient and

effective.

BUDGET
Total budget is Rs.4,18,46,422 for 3

months.
Advertising RS.3,10,56,410
Offline mode- RS.2,59,03,850
Online mode- RS.51,52,560

Sales Promotion-diwali offers christmas

offers,Coupons
Public relations-RS.17,50,000
Publicity-RS.91,60,000
Direct Marketing-RS.1,53,512

1.ADVERTISING
Modes of advertising
Offline mode
Magazines
TV advertisements
Newspapers
Online mode
Display advertising.
Mobile advertising.
Search engine optimization.
Social media advertising.

SIZE:
Full page
Language :
English
Category :
Business, Mens Interest,
Entrepreneurial,Investing,Manage
ment
Audience :
Male dominant,Adults,Youth
dominant,Professionals,B2B
Circulation :
75,000
Readership :
2,25,000
Periodicity :
Monthly
CHARGES:
3 MONTHS = 24,00,000

SIZE:
Half page.
Language :
Hindi
Category :
Business,Entertainment
Audience :
Adults,Professionals,B2B
Circulation :
5,00,000
Readership :
9,88,000
Periodicity :
Weekly
CHARGES:
3 months = 35,00,000

SIZE:
Full page
Language :
English
Category :
Business,News & Current
Affairs,Entertainment
Audience :
Male dominant,Female
dominant,Student dominant,Youth
dominant,Professionals,B2B
Circulation :
10,00,000
Readership :
14,80,000
Periodicity :
Fortnightly
CHARGES:
15,00,000

T.V. Advertisement

T.V. Advertisements

TIMING: 8 AM TO 11
AM.
COST: RS.34,80,500*

TIMING: 12PM to 7
PM.
COST: RS.
25,57,550*
TIMING: 8PM TO
11PM
COST:
RS.17,26,500*

TIMING: 8PM TO
11PM.
COST:
RS.47,19,150*.

TIMING: 8PM
11PM.
COST:
RS.26,32,950
*CHARGES ARE FOR 3
MONTHS

NEWSPAPER
ADVERTISEMENT

NEWSPAPER
ADVERTISEMENT

SIZE:
20CM*12CM
LOCATION:
Ahmedabad
TIMING:
Saturday

Every
for 3

months
CHARGES:
RS.
8,35,200 CIRCULATION:
26,137 copies

DIVYA
BHASKAR

SIZE:
20CM*12CM
LOCATION:
Ahemdabad
TIMING:
Every
Saturday
for 3
months
CHARGES:
RS.
25,52,000
CIRCULATION:
4,63,170copies

ONLINE
ADVERTISING
ONLINE MARKETING

CHARGES : Rs.11,25,000

CHARGES: RS. 9,00,000

CHARGES: RS.7,50,000

MAKE MY TRIP APP

CHARGES = RS.
20,25,000

Jet airways mobile App

Advertising on FACEBOOK

Charges

3 months charges = 157500

Charges:
Rs.1,95,060

JET AIRWAYS
HALF
MARATHON
15 DEC,2K15
SPONSORED BY:

CHARGES: RS.
17,50,000

HOARDIN
Hoardings
GS

DEL
HI

Location

Length(Ft)

Height(Ft)

Charges(RS.)
(3 MONTHS)

Airport Exit

20

15

7,50,000

Airport Entry

20

15

9,00,000

Delhi to
Gurgaon

40

15

10,00,000

MUMBAI

Location

Length(Ft
)

Height(Ft) Charges(RS.)
(3 MONTHS)

BANDRA(ON WEH, KHERWADI

SIGNAL, FAC. THAKERY FLYOVER)

40

40

10,50,000

THANE(GHODBUNDAR ROAD,
NEAR SURAJ WATER PARK)

40

40

9,00,000

MARINE LINES(NEXT TO METRO

CINEMA)

20

20

6,00,000

PUNE

Location

Length(Ft
)

Height(Ft
)

Charges(RS.)
(3 MONTHS)

AIRPORT RD, opp Bajaj

Allianz

30

20

3,50,000

Airport road at opp nita

park

20

20

2,80,000

KOLKATA

Location

Length(Ft
)

Height(Ft
)

Charges(RS.)
(3 MONTHS)

City Centre I

20

10

4,50,000

Wipro Crossing

20

10

3,80,000

CALENDAR

QTY: 50,000
COST:
Rs.25,00,000

DIRECT
MAIL

consumers prefer to receive commercial

communications via email.

59% of companies are integrating email and
social channels together.
You can continuously drive traffic back to your
site with an active newsletter
CHARGES: RS.1,53,512.
VOLUME: 30,00,000 Emails
DURATION: 3 months