PRESENTATION FOR EXPECTATION

ON REQUIREMENT OF SITE
ENGINEER, CONTRACTOR AND
BUILDERS
BY. MANISH DHOKAI
Trade / Non-Trade

Trade/Non-Trade

Trade
25%

Trade
Non-Trade

Non-Trade
75%
Most Prefer Brand

Pripority of Brand
UITRATECH
AMBUJA
TATA
HATHI 15 % J .K LAXMI
B IN AN I
7%
SIDHEE 9 % KAMA L
S A NGHI 3%
SANGHI 19 %

TATA
UITR ATECH
J.K LAXMI 15 %

BINANI S IDHEE AMB UJ A

8% HATHI 14 %
KAMAL 10 %
Kind of cement Use to prefer

Prefer used OPC/PPC/Mix

Mix
19%

PPC
19% OPC
62%

OPC PPC Mix

EFFECTIVE FECTOR

S TR ENGTH
EFFECTIVE FECTOR

S ETTING TECHNICAL
TIM E S UP P ORT
AF TER S ALE
S ERVICE
C OLOR P ACKING 8% 12 % S TRENGTH
9% 22%

DELIVERY
DELIVER Y 17 %

P AC KING

COLOR
AF TER S ALE 9%
S ER VIC E
S ETTING TIME
2 3%
TEC HNIC AL
S UP P OR T
Payment Terms

Present Payment Terms

CAS H
Mo re than 7 DAYS 6%
38% ADVANCE
0% 3 DAYS
13%

Expected Payment Terms

A D VA N C E CAS H
0% 6% 3 DAYS
13 %
7 DAYS
43%

ADVANCE CASH 3 DAYS 7 DAYS More than 7 DAYS 7 DAYS

13 %

M o re t han 7 D A Y S
68%

ADVANCE CASH 3 DAYS 7 DAYS More than 7 DAYS

Expectation

Strength
o High Strength for special task
o Strength as per requirement no more no less
o Special cement for underground tank

Setting Time
o Too high, requirement little bit slowly.
o Require high setting time specifically in winter
o Initial setting time should be slow final is good
enough.
Expectation

Color
o Color is not a matter
o Need more Black or dark
o Its not effect the construction; however it’s
create cosmetic value.

Delivery
o On time delivery
o Need to improve
o At present its better try to maintain. (for Tata)
o On time material supply it’s also create a brand
image.
Technical
Expectation Support
o Design an audio visual movie in local language in
that way the contractor can easily
understand.
o At least provide cube testing special in high earth
quack zone.
o Provide technical equipment like measurement
unit.
o Testing facility should be providing by independent
lab only.
o In the proportion of water cement ratio there is no
any equipment to measure water. Need
some measurement unit.
o Organize Technical meets for special for
contractor.
Perception

Sales promotion attract most

o T. V. adds of ACC and UltraTech.

o Engineer meets technical support technical
magazine.
o Contractor meet and mason meet.
o Small value Gifts like measure tape, technical
diary
o Seminar in hotel and Resort.
o No one, only product quality.
o Only Non-Trade rate.
Comments for Tata shudh cement

o Most economic Brand

o Extremely good color.
o Improve consistence quality as well as dispatch
o Less sales promotional activity
o Try to improve service level
o Pls. give us very fast delivery and lowest price
o Everything is ok accept timely dispatch
o Tata Cement can arrange technical meet with Tata
Steel.
THANK YOU