GO ONLINE WITH

AND GROW
PROFITABLY
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CHALLENGES IN OFFLINE
RETAILING
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Limited Reach
Reach limited to local customer base
near the store
Large marketing budgets required to
expand reach to new customers in other
localities

Cost of
operations
Significant incremental costs of setting
up new stores real estate, manpower,
other overheads.

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Product display
space
Range of products on display limited to
physical shelf space in store(s)

Inventory
Management
Challenges & costs of managing inventory
across multiple stores

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INTERNET OPPORTUNITY IN
INDIA
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Internet Growing Rapidly in India

India 3rd largest Country by Internet
Users
Growing at 40% Y-o-Y
Internet users in India (In Millions)

250

243
200
190

205

213

150
137
100

106

50

June'11

June'12

June'13

Oct'13

Dec'13 (est) June'14 (est)

* Source - IAMAI-IMRB I-cube estimates Press Release Internet Users in India Crosses 200 Million Mark Wed, 13 Nov 2013

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Internet Growing Rapidly in India

By June 2014, India will overtake US to become the 2nd
largest Internet base in the world with 243 million
internet users.
Internet users in India (In Millions)

250

243
200
190

205

213

150
137
100

106

50

June'11

June'12

June'13

Oct'13

Dec'13 (est) June'14 (est)

* Source - IAMAI-IMRB I-cube estimates Press Release Internet Users in India Crosses 200 Million Mark Wed, 13 Nov 2013

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E-Commerce Growing Rapidly in India

Indiane-commerceis expected to be a 108K Crore
opportunity byFY15
Grown at a compounded annual growth rate of 30% since
FY09

Apparel

Consumer Goods

362
%

Sports/Outdoors

119
%

Offline
retailers
growing
online

100
%

Home
Furnishing

98%

E-Commerce:
E-Commerce:
Growth
Growth in
in Sales
Over
Over Last
Last Year

Growing trend of Indian offline retailers

going online with their own sites, e.g.
Amrapali, Meena Bazaar, Mom & Me,
Nalli Silks, The Chennai Silks.
Traditional multi-brand offline sellers also
going online with Amazon.in, e.g. Future
Retail, Shoppers Stop, Croma, Vijay
Sales, The Mobile Store, Univercell

* Source - Indian Ecommerce-Tip of the Iceberg, by Macquire Equities Research, Rajan Anandan on google trends

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HOW AMAZON SEEKS TO

HELP YOU GROW YOUR
BUSINESS
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Our Vision
To be Earth's
Most Customer Centric
Company
Start with the customer and work
backwards.
- Jeff Bezos, Founder and CEO

Relentless focus and

innovation based on a core set
of customer needs:
Selection
Value
Convenience
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l Selection: Over 15 MN products across 21 categ

Number of sellers: Growing pool of sellers.
Grown over 40X since launch
First in India to introduce Guaranteed OneDay Delivery
Largest Selection in India for
Books
Fashion Jewellery
Luggage & Backpacks
Home &
Kitchen
Beauty Products
Toys & Games
Music
Movies & TV Shows
Video Games

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Service

How we help you

Available in
India

Sell your products on Amazon.in

Amazon stores, packs, ships and
provides customer service for
your products
Increase traffic to your site using
ads that take consumers to your
product pages
Amazon customers pay on your
website using their Amazon
profiles
Build and operate your online
store using our all-in-one
e-commerce platform

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Amazons Current Offerings in India

With FBA, store your products

in Amazon fulfillment centers,
while we pick, pack, ship &
provide customer service

Reach millions of online

shoppers with ads on
Junglee.com that link to
product pages on your
website
Advertise your offline store
on Junglee.com
contributed
to 45% of

Third Party Sellers

Amazons units sold worldwide in 2012
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Businesses Nearby on Junglee.com

Your store will be
listed on the Product
detail page
Your contact number
and address will be
listed helping
customers connect
with you as they
search for products
Offer notes can be
provided to attract
customers

With over 7.14 million

visitors a month* on
Junglee.com,
Businesses
Nearby
boosts
your
store
recall
*Source: Jan 2014 Comscore data
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How Fulfillment by Amazon (FBA) works

Step 1: Seller sends their products to Amazon Fulfillment Center

Step 2: Amazon stores sellers products From a single unit
to their entire inventory
Step 3: Customers orders sellers products from Amazon often
with fast, free delivery
Step 4: Amazon picks and packs sellers products.
Step 5: Amazon ships sellers products and provides customer
support.

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Seller Testimonials

If you want to make money and theres a

marketplace for what youre selling,

Amazons FBA is a great place to be. I tell
people, dont be afraid to try. My business
has nationwide reach and customers from
across India. Thanks again for being so
professional. We couldnt have done this
without you. We are starting a very long and
prosperous business relationship....
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Seller Testimonials

In the first week of the Computers &

Accessories store launch on Amazon.in, we
sold around 435 storage devices in just 7
days. We avail (Fulfillment by Amazon) FBA.
This has enabled us to tap major markets in
the South which constitute 40% of our sales
and 28% from the North. The reach of our
products is so vast that we have sold at least
1 device to 26 states and UTs...
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Key Benefits

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Key Benefits

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19

Sellers of various sizes & categories

sell on

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20

Next steps

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21

Write to us at india-seller-services@amazon.com

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Appendix

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Amazon.in

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Junglee.com

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Junglee.com How it works

Junglee has given iBhejo.com

an amazing stage to promote
our products. We have seen
traffic increase every day,
and the number of sales
made through Junglees
reference is also phenomenal!
Kudos to Junglee! Sasha
Revashankar (Co-founder)

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Thanks for your support for

our sale on 12 Dec 2012. We
set a record for both number
of 20 times increase in clicks
and 5 times increase in
revenue from Junglee.com on
a single day. Junglee in a
significant way has
transformed our business. Ashwin Dias (VPEcommerce)