Be He@lthy Be

Mobile: mHealth for

noncommunicable
diseases

NCDs: the need

Noncommunicable diseases 36
million deaths annually
2011 UN High-level Declaration on
NCDs
Call for innovation and public-private
partnerships

Health
access

Key question:
How do governments
increase health service
provision whilst
reducing costs?
Health
cost

6 in 10 deaths

USD $ 7 tr.

in cost

"We should all

work to meet
targets to reduce
NCDs."
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mHealth: An opportunity

The evidence show: it helps!

WHO has continues to
review numerous studies
and clinical trials where
mHealth has been used
successfully in the
prevention and
management of NCDs.

mHEALTH
ENABLES
PUBLIC HEALTH
SERVICES TO

These provide a global

evidence base for different
countries, contexts and
interventions.

Be He@lthy Be Mobile: mHealth for

NCDs

Joint initiative between two UN agencies: WHO and ITU

Supports government scale-up of health interventions for NCDs
using mobile technology
mHEALTH
Collects global evidence on best practices
for technology, health
ENABLES
content for prevention and management
PUBLIC HEALTH
Promotes universal health coverage, innovation and
SERVICES TO
intersectoral collaboration

Scale-up model: from pilot to

institutionalization

existing infrastructure
Scale up delivery of health
programs cost effectively
Reduce NCD prevalence
Save costs on healthcare

Multisectoral partnership
model

Countries: Costa Rica, Senegal, Zambia, Norway, UK, the Philippines,

Tunisia and India

Key operational areas

1. Country implementation
2. Toolkit development

3.Partnerships

Phase 1 Countries: national mHealth programs

Country

Program

India

mTobaccoCessation, mDiabetes, mTB-Tobacco,

mHypertension

Costa Rica

mTobacco Cessation

Philippines

mTobaccoCessation, mUHC (universal health coverage)

Senegal

mDiabetes

Zambia

mCervical Cancer

UK

mHypertension

Norway

mCOPD (lung disease)

Tunisia

mTobaccoCessation and mDiabetes

Countries

Countries that have

sent an Official
Request (15) Mexico
Brunei

Countries that have expressed interest in

joining the initiative (45+) without outreac

Costa Rica
India
Moldova
Mauritius
Norway
Philippines
Egypt
Zambia
Russian Federation
Senegal
Suriname
Tunisia
United Kingdom

Argentina
Bahrain
Barbados
Brazil
Bolivia
Bulgaria
Comoros
Estonia
Ethiopia
Germany
Honduras
Indonesia
Israel
Jordan
Mali
Malta
Mexico
Pacific Islands
Saudi Arabia
Sri Lanka
Spain
Thailand
Tonga
Turkmenistan
Turkey
UAE
Viet Nam

(Fiji, British Samoa, American Samoa)

mDiabetes Awareness for Ramadan in

Senegal
First phase
A series of SMS messages sent during
Ramadan to to help diabetics manage their
diabetes in June 2014
High visibility and engagement at the
population level
80,000 SMS messages sent to
approximately 3,500 participants

Second phase
Three tracks:
i.
ii.
iii.

Prevention (general population

risk awareness)
Management for diabetics
Health care worker training

Cross Sectoral Partnership Model

THE PROGRAM IS UNIQUE IN THAT IT ADOPTS A MULTI SECTOR
PARTNERSHIP STRUCTURE AND ENGAGES IN COUNTRY PARTNERS AND
GOVERNMENTS TO MAXIMIZE SUCCESS.
Best Practices
Content
Technology
Deployment strategy
M&E

Telecoms,
Insurance ,
Pharma, Wellness,
IT, Sporting
Industry, Other
Private Sector

UN
Best Practices
Content
Technology
Deployment strategy
Policies
M&E

Best Practices
Content
Technology
Deployment strategy
Policies
M&E

Government

NGOs , Civil
Society
Philanthropies
Academia
Best Practices
Content
Deployment strategy
M&E

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