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Conjoint Analysis
Conjoint Analysis
Conjoint Analysis
Level No
Description
Sole
Rubber
Polyurethane
Plastic
Leather
Canvas
Nylon
30 USD
60 USD
90 USD
Upper
Price
POLYURETHANE
PLASTIC
LEATHER
CANVAS
NYLON
SOLE
RUBBER
PRICE
POLYURETHANE
PLASTIC
30 USD
60 USD
90 USD
PRICE
30 USD
UPPER
LEATHER
CANVAS
NYLON
60 USD
90 USD
MADE OF RUBBER
UPPER
MADE OF NYLON
PRICE
30 USD
Coding
X one
X two
Level 1
Level 2
Level 3
UPPER
PRICE
PREFERENCE RATINGS
For us
So
RESULTS
ATTRIBUTE No.
Description
Sole
Rubber
Polyurethane
Plastic
Leather
Canvas
Nylon
30 USD
60 USD
90 USD
Upper
Price
3
2
1
3
2
1
3
2
1
LEVEL
Utility
0.778
-0.556
-0.222
0.445
0.111
-0.556
1.111
0.111
-1.222
Importance
0.286
0.214
0.500
Highest
Lowest
Highest
lowest
Highest
Lowest
Part-worths
0.778
-0.556
-0.222
0.445
0.111
-0.556
1.111
0.111
-1.222
sum of part-
Difference
between the
highest and
lowest
1.334
1.001
2.333
1.334/4.668=0.286
UPPER
1.001/4.668=0.214
PRICE
2.333/4.668=0.5
Sole
0.2
0
Rubber
-0.2
-0.4
-0.6
-0.8
Polyurethane
Plastic
Upper
Canvas
Nylon
Price
60 USD
90 USD