Advertisement & PR

strategy for Vodafone

Submitted by,
Shivali Kamal
SEM-III
Rbs,Hyderabad.
 Vodafone:-

 UK based company.
 VODAFONE captures the market with 17.56 % & is at the 3rd
position just after Bharti with 24.69% & Reliance with
17.68%.
 The UK's first mobile call at a few minutes past midnight on
1st January 1985 .
 Vodafone acquires the largest available 3g license in the UK
in 2000.
 Vodafone entered India in December 2005 by acquiring a 10
percent stake in Bharti Ventures Limited (Bharti)
 Introduction to Vodafone:-

 Vision – to be the world’s mobile communications leader.

 Goal:-Vodafone will help the company to achieve its target of
adding 500 million by the end of 2010 .
 Current target is to become one of the world's top five
brands. To achieve this, it is expanding its global presence
through dual branding exercises with the 30 other companies.
This involves using the locally recognized brand and the
Vodafone name, i.e. Libertel Vodafone (Libertel is the
network in the Netherlands)
 On sep 21,2007:-Pink is red now.
 Motto:- “Change is good”. Baseline “Hutch is now
Vodafone”.
 Public Relation:-
 “It is the planned and sustained effort to
establish and maintain goodwill and mutual
understanding between an organisation and
its publics.”
 “Public Relations is about reputation – the
result of what you do, what you say and
what others say about you.
 Points to remember:-
 A message must be repeated many times in many
different forms in order to have the desired impact
on an audience
 Messages should be tailored to each audience
 Context, tone of voice and choice of language
should be considered at all times
 Don’t bombard audiences with too many messages
at once – you may need to pick a couple of main
messages to begin your campaign
 VODAFONE SPONSOR OF ENGLAND
CRICKET TEAM:-
 Sponsorship deal with Manchester United:-
 Manchester United has been League Champions fifteen times and
European Champions twice, in 1968 and 1999. The club has won
the FA Cup a record ten times. It has six million fans in the UK and
50 million global fans. Its matches are regularly televised in 139
countries.

 The marketing benefits :-

a) Enhancing brand awareness and image
b) Extending the range of products and services
C) Adding value to services
http://www.manumobile.com/wap.
Advertisement Strategy:-