Color Psychology - The

Psychological Effects of Color

• Colors in the red area of the color
spectrum are known as warm colors.
They evoke emotions like feelings of
warmth and comfort, feelings of anger
and hostility.
• Colors on the blue side of the spectrum
are known as cool colors. Often
described as calm, but can also call to
mind feelings of sadness or indifference.
 BLUE
• " Blue is seen as trustworthy, dependable and
committed. The color of sky and the ocean, blue is
perceived as a constant in our lives.
• Invokes rest & cause the body to produce chemicals
that are calming
• least "gender specific" color
• people are more productive in blue rooms.
• one of the least appetizing.
• How the color blue affects us physically and mentally
* Calming and sedate
* Cooling
* Aids intuition
 YELLOW
• Yellow shines with optimism,
enlightenment, and happiness
• Shades of golden yellow carry the
promise of a positive future
• instill optimism and energy, as well as
spark creative thoughts.
• How the color yellow affects us mentally
and physically
* Mentally stimulating
* Stimulates the nervous system
* Activates memory & Increases
Metabolism
* Encourages communication
 GREEN
• Green occupies more space in the spectrum visible to the
human eye
• Green is the pervasive color in the natural world
• seen as tranquil and refreshing
• color of peace and ecology.
• improve reading ability
• How the color green affects us physically and mentally
* Soothing
* Relaxing mentally as well as physically
* Helps alleviate depression, nervousness and anxiety
* Offers a sense of renewal, self-control and harmony
 RED
• Recognized as a stimulant
• directly related to the level of energy
• Red draws attention and a keen use of red
as an accent can immediately focus
attention on a particular element.
• How the color red affects us mentally and
physically
* Increases enthusiasm
* Stimulates energy
* Encourages action and confidence
* A sense of protection from fears and
anxiety
 PURPLE
• Embodies the balance of red simulation
and blue calm.
• A sense of mystic and royal qualities.
• well liked by very creative or eccentric
types
• favorite color of adolescent girls.
• How the color purple affects us mentally
and physically
* Uplifting
* Calming to mind and nerves
* Offers a sense of spirituality
* Encourages creativity
 WHITE
• White projects purity, cleanliness, and neutrality
• Doctors don white coats, brides traditionally were
white gowns and a white picket fence surrounds a safe
and happy home.
• How the color white affects us mentally and physically
* aids mental clarity
* encourages us to clear clutter or obstacles
* evokes purification of thoughts or actions
* enables fresh beginnings
 ORANGE
• A close relative of red, sparks more
controversy.
• Usually strong positive or negative
association to orange and true orange
generally elicits a stronger "love it" or
"hate it" response than other colors
• Fun and flamboyant orange radiates
warmth and energy.
• How the color orange affects us mentally
and physically
* Stimulates activity
* Stimulates appetite
* Encourages socialization
 BROWN
• Brown says stability, reliability, and
approachability
• It is the color of our earth and is
associated with all things natural or
organic.
• How the color brown affects us physically
and mentally
* Feeling of wholesomeness
* Stability
* Connection with the earth
* Offers a sense orderliness
 BLACK
• Black is authoritative and powerful
• Black can evoke strong emotions
• It makes the wearer appear thinner and
more sophisticated.
• How the color black affects us
physically and mentally
* feeling inconspicuous
* a restful emptiness
* mysterious evoking a sense of
potential and possibility.
THANK
YOU