Krauthammer Partnering Model

Creating a unique partnership network

Internal Presentation
Nov 2014

12/18/15

KRAUTHAMMERS AMBITION
Compared to loose
networks or franchise
companies

Brand
Expertise
Business Support

Based on fairness,
transparency and
entrepreneurship

unique, win-win focussed, trust based,

network able to flexible respond to client HCD needs

Develop a

with in context behaviour change

1. Krauthammer International (KI)
2. Krauthammer Associated Partner
(KAP)
3. Krauthammer University Certified
Trainer (KUCT)
4. Development Partner (DP)
by Krauthammer International

Broad pricing range

and offer

NETWORK - WHO IS PART OF IT?

1. KRAUTHAMMER INTERNATIONAL (KI)
Mother company employing embedded consultants and support staff
Focus on core Western European countries
Focus on core content and innovation
Embedded consultants (potential or being):
Top sales
Top design
Top project management
Top delivery

Managing the network

by Krauthammer International

NETWORK - WHO IS PART OF IT?

2. KRAUTHAMMER ASSOCIATED PARTNER (KAP)
Entrepreneur(s)
with the ambition to start or expand his/her/their own company
executive level sales skills
ability to develop relationships and trust
top delivery potential
Well-defined geographical region (where Krauthammer has no office)
(Exceptions have been accepted in the past existing agreements and contract
conditions will be respected)

High end existing players or former colleagues

KAPs are allowed to sell and represent several brands as long as these
brands are no direct competitors of Krauthammer (= no other branded
products) and are high-end positioned
Priority to delivery to KAP in his territory (except on client request).
KAP will be informed when we deliver in his territory (especially when KUCTs are used
in their territory)

by Krauthammer International

NETWORK - WHO IS PART OF IT?

2. KRAUTHAMMER ASSOCIATED PARTNER (KAP)
KAP1 (e.g. India)
Key countries needed for global
delivery & with high sales
potential
Secured delivery (quality &
availability)
Sustainable sales (sales current
year) >1M (reached within 3-5
years)
Pro-active approach by KI with 3
years business plan with Geo Rep
& Geo
KAP owner expected at KU in Jan
to discuss business plan
Other KAPs expected at KU in Aug
(same principles as for KUCTs)

KAP2 (e.g. Greece)

Other markets
Re-active approach to high quality
partnership proposals
Yearly Evolution session with Geo
Rep
Expected at KU in Aug (same
principles as for KUCTs)

NETWORK - WHO IS PART OF IT?

3. KRAUTHAMMER CERTIFIED TRAINER (KUCT)
Independent individual who is certified to deliver Krauthammer programmes

according to the Krauthammer quality standards.

Former KI consultants (in countries where KI has offices)
KUCTs dont sell KI. If sales potential (>100K (A2)) available, to be discussed
case by case & mandatory buddy with embedded TC
Mutual trusted relationship
KUCT-1

Deliver between 30 and 50 days by year (no delivery is guaranteed) + Expected at

KU in Aug (certification)

KUCT-2
Deliver < 30 days + Expected at KU in Aug every second year (certification)

Specific temporary transition conditions can apply for embedded TCs

becoming a KUCT (discussed case by case with management)

by Krauthammer International