Shanghai Huaihai Road Double-faced

Electrical Scanning Display Network

Media format

Reverse face

Frontal face

Double-faced electrical scanning display:

Effective picture measure: 2.21 m x 1.36 m x 2 faces = 6SQM
Playback : 9:00 am - 22:00 pm
Feature True full-color scanning display, 16,000,000 color ultra-high-definition
32,000+pixel display with ultra-bright, color is as bright as like in the sun

Media format

Full Coverage for Huaihai middle road

Media distribution

48 sites 96 double-faced electrical scanning

displays, which fully covers Huaihai Middle Road
golden section of main road

Shanghai No. 1 golden road full length 1250m

Huaihai Mid-road double-side distributes department store, restaurant chain, famous brand
exclusive shop, KTV, bank, bookstore and 135 relevant stores, and over 2000 brands are inclusive of
brand sales area in the mall, 48 sites 96 double-faced electrical scanning displays, which fully cover
above trading consumer group
Cathay
Theatre/Columbia/LOVCAT/
Montblanc/Lilian egg tart/ Xuyou
Tea/JC watch/

ICBC/

ICBC/Parkson Retail
Group/Mcdonalds/Ga
rden Hotel/HaagenDazs/CPA/@H@
building

Reebok

Paris Printemps
/Huaihai fang/
Jingcaifang/
QUIKSLLVER/
TONY WEAR/ TW
design/LOCAST/SO
NY/Show Room/
Mason Hotel/
Starbucks/Watsons/
Novel department
store

ROGERDUBUIS/PIAGET/ADIDAS/
VERO MODE/
OMAGE/JACK&JONES/
Lacoste/MOTHERCARE/EP/IWC/V
AN CLEEF/A.Lange&Sohne/

ROLEX/LOUISAM/Duck King/
STELLAUNA/SERGIOTACCHINI/

Paris Photographi/Bank of East

Asia/Waul/Kanda burning
flesh/Vacheron Constantin

Ancient & Modern/Shanghai Drug

House/Red House Western Dining
Room/bread in butter/SWATCH /
ICHIDO/ TAGHEUER/DI AMOND/
SKECHERS//
BAUHAUS/BEAUVILLON /UNITED
NUDE/MANGO/Mcdonald/Watson/Xi
angjia/Xinhualian Shopping
Building/ICBC/CRW jewelry
shop/Davidoff/Youth shopping
center/Jinchen Grand Restaurant

CAPTAINO/TASAKI/LILY/UR/NUOMANDIE
YU/ZARA/G2000/GEN.LIFE/Shanghai
Song/RBT/AJISEN/Yoshinoya/Heng Dali
Clock/Herborist/Kodak Photo studio/Princess
Wedding Photograph/Shanghai real silk
Commercial building/ Bank of Shanghai
/Guangmingcun Hotel/miss
sofi/SIERLI..COLLECTION/Skyworth
experience shop/Huashi
Square/Grandoptic/Marco Bruno Man
dress/Marco Polo Bakery/Maochang
Glasses/SDX Joint Publishing/Tiffany/Milan
Wedding dress

Orient Shopping
Building /Bookstore
Huaihai
Shop/ABC/Pujing
Sauna/ME&CITY
exclusive
shop/sophora

Swarovsk/Jade-Link/Beiwanxin
Restaurant/Venus
Photography/Follie/Harbin food
products factory/China tobacco
shop/ICBC/Shengfeng
Jewelry/SOPHIA RITZ/Simplel
Photography/Camel Active/Ancient
and Modern Underware/ Shanghai
Clock Store/Tesiro/China Beauty
/TUDOR/Roger
DUBIS/ROLEX/OMEGA/I DO
Jewelry/m-zone Brand store/RADO

H&M/C&A/SASA/YAMADA /Tianbao
Dragon and phoenix jewelry/Shanghai
Story/Xuyou Tea Room/Harbin food
shop/Tobacco Group/Changchun food
shop/Wu Liangcai Glasses
shop/ICBC/Shanghai national local
product food/Shanghai drug
house/Laiyifen/first department
store/Wande city/Swiss Ernest Borel
watch/Qimei exclusive shop

Womens
product
exclusive shop

Media picture

Isetan Gate at Huaihai Mid Road

Media picture

C&A exclusive shop gate at Huaihai Mid Road

Media picture

Orient Building Gate at Huaihai Mid Road

Price for set meal

Set meal for Shanghai Huaihai Road Double-faced electronic
scanning display spread network
Price (RMB)
Media
quantity

48 sets of
double-faced
electronic
scanning
display site

Issuable picture

96 sets of
electronic
scanning display
with successive
three pictures for
five seconds

Issuance
date

5 /time

15 /time

30/time

At least 120 times per

day

At least 120 times per

day

At least 120times per day

RMB100,000

RMB200,000

RMB330,000

80% discount

80% discount

80% discount

RMB80,000

RMB160,000

RMB270,000

One week

I . Issue it per Monday, deadline for material is at last Tuesday, no wait for material submittal at last Wednesday as
deadline for each one-week advertisement occurs.
II. Electronic scanning display issuance format: a. plan scanning display picture ( successively three pictures for five
seconds) ; b. TVC video (15 seconds TVC)(TVC input at 16:9)
Iii. Above price is valid and executive from Jan 1 st 2011.

Fabrication description
Procedure

Scanning display detail (description)

TVC detail (description)

City

Shanghai

Shanghai

Media position

Huaihai Mid Road

Huaihai Mid Road

Media format

LED electronic scanning display

LED electronic scanning display

Picture size

2210 pixel (W) x 1360pixel (H)

720 pixel (W)x576 pixel (H)

(TVC fabrication under 4:3 format, LED output under 16:9 format)

Media quantity

48 sets

48 sets

300dpi or above

About 15m

Picture format

RGB

Format for full script

JPG

MPEG2

Requirement for
exquisite script

Submittal for full script

Display per Monday, submitted before last Tuesday for playback.

Well-served customer

Well-Served customer