Introduction

Product Design Paradigms

Comparing Product Design Paradigms
The relation between management and managed system
Example of Futuristic Open-Platform Product
Mass Individualization Paradigm
Conclusions

Mass Individualization
The customizing of products for individual consumers on large scale
and at a low cost. It requires the consumer to participate in the
individualization

Components of Mass Individualization

Module
Open Plot-form Product
Open Product

Introduction (contd)
Module:
Hardware components

Open-platform product:
An open platform product is one with a platform that allows easy
integration of modules from different sources into the product in
order to fit its functionality exactly to the users individual desire and
needs.
Interiors of Automobiles, Kitchen cabinet, Office Chairs.

Introduction (contd)
Open Product :
A product with an open hardware platform provides potential module
developers access to the architecture without many proprietary constraints.

MODUL
ES

Open-platform
product

Open
Produc
t

Product Design Paradigms

Mass-Production
Mass-Customization
Mass-Individualization
Paradigm:
Products are built with their critical functions and
include an open platform
Enables the integration of hardware modules

Product Design Paradigms

Mass-Production:
Products are designed and built by the manufacturer and
then offered for sale.
The sequence of actions is simple: Design >Make >Sell.

Mass-Customization:
All modules are designed by the product manufacturer, and
offered to customers as optional product choices.
The customer selects the modules that s/he wishes.

Product Design Paradigms

Then pays for the Product
The sequence of actions is: Design >Sell >Make

Mass-Individualization : It has three sequences

The manufacturer designs the product platform with a large variety
of possible interfaces for new modules
The customer selects a platform
The customer orders and pays for the platform as well as for the
selected modules.

Product Design Paradigms

The modules are sent to the manufacturer and the final
product is made.

Comparing Product Design Paradigms

Paradigms features are expressed in terms of
Product architectures
Type of product built
The changing role of the customer in each paradigm

Relation Between Management and

managed system

Relation Between Management and

managed system
To implement the company s new strategy manager must correspond
to specific requirements:
Skills: psychological, professional.
Thinking: practical, theoretical.
General knowledge: humanities, social sciences, engineering
Values: moral, corporate.
Ability: conceptual, interpersonal, technical.
quality: main, extermination, risk-taking, creativity, confidence.

Example of Futuristic open

Platform Product

Office Chair :

The Mass-Individualization paradigm

Emergence of a new manufacturing paradigm of Open-Products, or
open-architecture products.
Open products enable the production of a huge quantity of
individual products.
product can be rapidly produced at low cost.
mass-individualization can address the needs of numerous
world regions.

The Mass-Individualization paradigm

Conclusion
The introduction of products with open-platform software
is a promising start.
The inventor-buyer interaction will eventually result in a rich
database of modules for every open product, enabling each customer
to have his/her individual product.
Customers will be involved in designing products or product
modules as they intend to use them, whether to conform to
their bodies or to fulfill their wishes and dreams.