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Multivariate Data Analysis
Multivariate Data Analysis
Analysis
Type of
Relationship
Dependence
Multi dependent
& Independent
Variable
Several
dependent
variable in single
relationship
One dependent
variabel I single
relationship
Interdependence
SEM
- Cannonical
Correlation,
- MANOVA
- Multiple
Regression,
- Conjoint
Analysis
Variables
Factor
Analysis
Cases
/
Respondents
Cluster
Analysis
Objects
MDS
Tools
Regression
Logistic Regression
Diskriminant Analysis
ANOVA
Conjoint Analysis
MANOVA
Canonical Correlationl
Simultaneous Equation
Structural equation modeling
Type of Data
Dependent
Independent
Variable
Variable
(metric)
(metric, non-metric)
(non-metric)
(metric, non-metric)
(non-metric)
(metric, non-metric)
(metric)
(non-metric)
(metric, non-metric) (non-metric)
(metric)
(non-metric)
(metric, non-metric) (metric, non-metric)
(metric)
(metric, non-metric)
(metric, non-metric) (metric, non-metric)
Cluster Analysis
Cluster
analysis or clustering is
the task of assigning a set of objects
into groups (called clusters) so that
the objects in the same cluster are
more similar (in some sense or
another) to each other than to those
in other clusters.
CA is an analytical techniques for
developing meaningful subgroups of
individuals or object
Research Question of CA
Taxonomy
description
Data Simplification
Relationship identification
Some Cases
You need to identify people with similar patterns of past
purchases so that you can tailor your marketing
strategies.
Youve been assigned to group television shows into
homogeneous categories based on viewer characteristics.
This can be used for market segmentation.
You want to cluster skulls excavated from archaeological
digs into the civilizations from which they originated.
Various measurements of the skulls are available.
Youre trying to examine patients with a diagnosis of
depression to determine if distinct subgroups can be
identified, based on a symptom checklist and results from
psychological tests.
Multidimensional
Scaling
Multidimensional
Objective of MDS
To
Cluster