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Scientific Research, Business Research and Scientific Paper: Source: Adapted After
Scientific Research, Business Research and Scientific Paper: Source: Adapted After
Scientific research
What is and what is not scientific research
NOT scientific research
Data collection without a clear purpose
Reassembling and reordering information without interpretation
Misuse of the term to give credibility to an idea, a product
Is scientific research
Data are collected systematically
The data are interpreted
The goal is clear
Business research
Business research
is a systematic inquiry that provides the needed information that
guides managers to make informed decisions to successfully deal
with problems.
The information provided could be the result of a careful analysis of
data gathered firsthand or of data that are already available (in the
company).
Applied research
Is to solve a current problem faced by the manager in the work
setting, demanding a timely solution.
2.Basic research (fundamental, pure)
Is to generate a body of knowledge by trying to comprehend how
certain problems that occur in organizations can be solved.
The findings of such research contribute to the building of knowledge in the
various functional areas of business.
Research paper IS
Rational techniques
examine your own strengths and interests look
back and look into the future
look at past project titles let your imagination
and attention to guide you; note down
discussion colleagues; friends; university
supervisors, tutors; practitioners; proffesionals
searching the literature academic and
professional journals; review articles
Creative techniques
->
RO: To determine the role that the environmental-friendly
image plays in customers decisions when choosing
between different products/companies
Research objectives ->
- what do you want to know;
- specify, where is the end point of your work;
- help you to understand that your question is answered
Homework
Generate a research topic that is interesting
to you:
- phrase your central research question;
- phrase your research objective(s).
NB it is also ok if you follow the 4 questions on the
previous page!
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