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  • Gaspésie in Your Hand: Gaspésie Tourism Promotion Programme Marketing S.A

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    Dandan Shen
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    This document provides information about Marketing S.A.'s GogoGaspe marketing campaign for the Gaspésie region of Quebec. It summarizes the company's request for $85,000 in funding to develop a mobile app and marketing strategy. Key details include: Marketing S.A. was founded in 2010 and is requesting funding for their $200,000 Gaspésie tourism campaign. The campaign will target Canadians outside Quebec, Americans, and international visitors using a new mobile app highlighting Gaspésie's seasons, attractions, and accommodations. The marketing strategy aims to drive app downloads and in-app advertising revenue, as well as commissions from travel partners, to generate returns on the investment.

    Original Description:

    Introduction to Gaspesie area touristic resources. Advices on how to promote Gaspesie to the world.

    Original Title

    Gaspesie touristism presentation

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    This document provides information about Marketing S.A.'s GogoGaspe marketing campaign for the Gaspésie region of Quebec. It summarizes the company's request for $85,000 in funding to develop a mobile app and marketing strategy. Key details include: Marketing S.A. was founded in 2010 and is requesting funding for their $200,000 Gaspésie tourism campaign. The campaign will target Canadians outside Quebec, Americans, and international visitors using a new mobile app highlighting Gaspésie's seasons, attractions, and accommodations. The marketing strategy aims to drive app downloads and in-app advertising revenue, as well as commissions from travel partners, to generate returns on the investment.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    7 views31 pages

    Gaspésie in Your Hand: Gaspésie Tourism Promotion Programme Marketing S.A

    Uploaded by

    Dandan Shen
    This document provides information about Marketing S.A.'s GogoGaspe marketing campaign for the Gaspésie region of Quebec. It summarizes the company's request for $85,000 in funding to develop a mobile app and marketing strategy. Key details include: Marketing S.A. was founded in 2010 and is requesting funding for their $200,000 Gaspésie tourism campaign. The campaign will target Canadians outside Quebec, Americans, and international visitors using a new mobile app highlighting Gaspésie's seasons, attractions, and accommodations. The marketing strategy aims to drive app downloads and in-app advertising revenue, as well as commissions from travel partners, to generate returns on the investment.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 31

    Gaspsie in Your Hand

    Gaspsie

    Gaspsie Tourism Promotion Programme


    Marketing S.A.

    GogoGaspe by Marketing S.A.

    Since 2010
    Company Value : $200.000
    The Ask: $85.000
    The Product: Markenting Campaign of GASPESIE

    Staff:
    Luci@ del C@rpio
    D@nd@n Shen
    Xiom@r@ Riv@s
    Oct@vio Lopez

    What We Have
    Whom We Want
    What They Desire
    How We Do
    How We Return

    What We Have

    Gaspsie as a City in 2011 :


    Total area : 1,343,40 km2
    Population : 15,163
    Median household income : $52,898

    The Gaspsie is a world must-see


    destination to visit at least one in a lifetime.

    Amazing Four Seasons


    SUMMER

    SPRING

    WINTER

    FALL

    The National Gala Grand Prix du


    Tourisme Qubcois 2014
    Silver Award
    Camping and Outdoor, Sport and Leisure Sites
    Bronze Award
    Human Resources category, Tourism Relief

    Who We Want
    Canadians out of Quebec
    Americans
    International Visitors

    What They Desire

    Mobile during Vacation

    By 2015, 9 out of 10 consumers will have a mobile subscription.

    15% have downloaded mobile apps specific to upcoming vacations

    72% post vacation photos on a social network while still on vacation

    85% of travelers use smartphones while on vacation

    In 2012, 57% of business travelers used a mobile device to book travel

    44% of travelers use their phones to research travel while they're actually
    traveling

    - See more at: http://www.stikkymedia.com/blog/2012-2013-social-media-and-tourismindustry-statistics#sthash.w09Sh3LY.dpuf

    How We Do

    App Gasp

    Gas
    pe

    Gas
    pe

    Spring

    Enjoy the mild weather and the ever-changing landscape as the


    many shades of green of spring, create a fabulous backdrop for
    every place you visit. Discover them by doing new activities such
    as canyoning and rafting.
    - Lobster Fishing Tour
    - Seal Watching
    - All-you-can-eat Lobster
    - Seal and Whale-Watching

    Summer

    Find the most diversified and picturesque sea and mountains


    landscapes, valleys, bays and coastlines.
    - Sailboat
    - Hikingexpedition
    - Golfalong its coast
    - Travelling on aATV

    Fall

    Flaming colours overtake the landscapes in an overture to the


    shedding of the leaves. It is the perfect time for a visit in parks to
    contemplate these colours and to observe the fauna.
    - Salmon Fishing
    - covoile Baie-des-Chaleurs
    - Forillon National Park of Canada
    - Croisires Baie de Gasp

    Winte
    r

    Skilled at making you appreciate winter, Gaspsie has a whirlwind of


    activities through which you will get a chance to sample what it has
    to offer.
    - Snowmobiling
    - Skiing
    - Aventure Pattes Blanches
    - Parc national de la Gaspsie

    Accomodation:
    Types of accommodation: hotel, motel, inn, Bed&Breakfast, tourist
    residence, outfitter, youth hostel, vacancy centre, residence
    accommodation, yurts, tents and campground.
    More than 283 establishments offering nearly 4000 units and over 4800
    campsites.
    Under $75 - $200 over

    Not just cold, its cool as well

    Gaspsie, Qubec

    Feel
    Live
    Discover
    Visit

    G a s p s i e, Q u b e c

    Discover our landmarks Gaspsie

    Budget

    How We Return
    App ADs Income
    Business Commission
    Travel Agent Income
    Goverment Investment

    Winners in the Information Age

    Small travel
    companies that
    adapt to offering
    niche products
    and services

    Technology and
    software
    suppliers

    Destination
    marketing
    organizations

    Thats us!

    Thank you for your attention


    For more Information, Please Contact
    514-7653434

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