Professional Documents
Culture Documents
Hiru VCX
Hiru VCX
Report
On
Strategic Analysis of Indian Ceramic Industry
Major Players :
American Olean
Ann Sacks Tile & Stone
Arizona Hot Dots
Arizona Tile
Armstrong Ceramic Tile
Bedrosians
Clayhaus Ceramics
PESTL Analysis:
Political Factors: (Government, Legal, and
Legislations)
1. Antidumping duty:
2. Excise duty:
3. Uncontrolled export:
4. Custom duty:
5. Housing policies:
6. Import duty:
7. Various agreements:
Economical factors:
1.
2.
3.
4.
Manufacturing process:
Transportation expenses:
Production units:
Per capita consumption
Social factors:
1. Religious facts:
2. Psychology of groups:
3. Myth
Technological factors
1. Technology
2. Energy Efficient Bell Kiln for the Ceramic
Industry
3. Innovations
Star
Question Mark
Cash cow
dog
Market
Growth
Market shrare
SWOT Analysis
Strengths
experienced business units
skilled workforce
domestic market
existing distribution and sales networks
Weaknesses
managed by foreign engineers as there is
Unavailability of skilled workman force
We still got 60 % of Production Capacity.
high loan rates are possible
tax structure
future profitability
small business units
competitive market
future competition
investments in research and development
Opportunities
Internet shopping
Further exploiting the Tile sector
global markets
growing economy
income level is at a constant increase
new markets
Threats
Various company is coming to
Granite Industry
Overseas groups entering the market (Chinas
Dumping )
tax changes
unexpected problems
financial capacity
global economy