FUTURE GROUP

BY:
AVIK DAS (09DR014)
TISHA BASU (09DR060)
ANKITA MOHELAY(09DR006)
SOURAV UPADHAY(08DR039)
 COMPANY PROFILE
• Future Group India, established in 1994 in order to
provide diverse services in India and Global markets.
 It has several retail chain:PANTALOONS,BIG BAZAAR,
FOOD BAZAAR, etc.
 Their Headquarters are located in Mumbai.
 Their employee strength covers over 30,000 people.
 Future Group is located in 61 cities & in 65 rural
areas in India.
CEO of Future Group

• The CEO of Future

Group is Mr. Kishore
Biyani.
VISION OF FUTURE GROUP

The vision of Future Group is to,

“deliver everything, everywhere,
everytime to every Indian consumer
in the most profitable manner”
 MISSION OF FUTURE GROUP
• Future Group will be the trendsetters in
evolving delivery formats.
• They shall infuse Indian Brands with
confidence and renewed ambition.
• They will be efficient, cost-conscious,
committed to quality in whatever they do.
• Their success will lie on positive attitude,
sincerity, humility, united determination.
 About Big Bazaar
• Big Bazaar,a future group venture with the
launch of “The Future Card”,wants its more
than 5 lakh ICICI Bank Big Bazaar credit card
holders to migrate to FUTURE CARD.
• Four points for every Rs.100 spent will be
given for such purchases to reward loyalty,
while swiping the plastic at other retail
locations willl earn rewards at 1 points per Rs
200 spent.
PRODUCTS
1) Apparels
2) Food & grocery
3) Accessories
4) Cosmetics
5) Footwear
6) Electronics
7) Home décor
PRICE :

APPARELS

WOMEN’S WEAR
MEN’S WEAR
KID’S WEAR From Rs.99 to Rs.1000
From Rs.99 to Rs.1500
From Rs.90 to Rs.300 & above
And above
 PROMOTION
• “Saal ke sabse saste 3 din”- 26th January,15th August,
Diwali.
• Future Card(3%).
• Shakti Card.
• Advertisements (Print ads, TV ads, Radio ads).
• Hafte ka sabse sasta din-low prices on Wednesday.
• Monthly bachat bazaar.
• Buy one get one free and complementary gifts.
PROMOTION :
CELEBRITY PROMOTIONS
PLACE :
Big Bazaar,Bengaluru

Big Bazaar,Hyderabad

Big Bazaar,Baguihati
 PHYSICAL EVIDENCE

• It is the material part of a service.Strictly

speaking there are no there are no physical
attributes to a service,so a consumer tends to
rely on material cues.
 PROCESS
THE OUTLETS HAVE FLOORS OF GRAY GRANITE
TILING,COMMON IN MARKETS AND TRAIN
STATIONS, SO NEWCOMERS WHO HAVE NEVER
BEEN IN A LARGE, MODERN STORE FEEL AT
HOME .INSTEAD OF LONG AISLES AND TALL
SHELVES ,THE STORES CLUSTER PRODUCTS.
 PEOPLE

 WELL TRAINED STAFF

 APPEARANCE

 EMPOWERED INDIVIDUAL

 ENCOURAGE TO THINK OUT OF THE BOX

 SECURITY GUARD AT ALL GATES.

 SWOT ANALYSIS- BIG BAZAAR
STRENGTH:
 
• 1. High Brand equity in evolving retail markets.
• 2. State-of-art infrastructure of the Big Bazaar outlets.
• 3. Point of purchase promotions to increase the
purchase.
• 4. Variety of stuff under single roof increasing
customer time and available choices.
 
WEAKNESS :
1.Unable to meet store opening target till now

2. Falling revenue per square feet.

OPPORTUNITY :

1. Organised retail is just 4.15% of total pie of Indian retail Market.

2.Evolving customer preferences in recent years.

THREATS :
1.Competitors,global big players planning to foray into Market.

2. Unorganised retail market in India.

3. Government policies are not well-defined in emerging markets like India.

 TARGET CUSTOMERS
 Big Bazaar targets higher and middle class
customers.

 The large and growing young working population

is a preferred customer segment.

 Big Bazaar specifically targets working women and

home makers who are the primary decision
makers.
WELCOME TO PANTALOONS
PRODUCTS
GROUND FLOOR
 
Women wear

Casual wear

Ethnic wear
Lingerie

Jewellery
Cosmetics
Sunglasses
Fragrance.
FIRST FLOOR

1. Mens wear
2.Casuals wear

3. Ethnic and
Party wear

4. Kids wear

5. Toys
SECOND FLOOR

1. Active
wear
2. Ezone
3. Footwear
 THIRD FLOOR

• Food Court

• Food Bazaar
• Cafe
 PRICE
• GARMENTS PRICE
 
• 1.Men’s Wear Rs 199- Rs 3000
 
• 2.Ladies Wear Rs 199- Rs 2500
 
 
• ACCESSORIES PRICE
 
• 1.Men’s accessories Rs 99- Rs 500
 
• 2.Ladies accessories Rs 50- Rs 500&above
 
 
 FOOTWEAR PRICE

1.Men’s Shoes : Rs 400- Rs 5000

2.Ladies Shoes : Rs 99- Rs 2000

3.Kids Shoes : Rs 99- Rs 400

PROMOTION
CELEBRITY PROMOTIONS
PLACE :

Pantaloons,Kankurgachi

Pantaloons,Gariahat
FUTURE GROUPVS SHOPPERS STOP
 SAWARIYA VS OM SHANTI OM
• Sawariya and Om Shanti Om,the two big releases
in the year 200 were fighting to out do each
other in order to race in the box office.
• Sawariya tied up with the Future Group for a
special range of merchandise which included
beauty products and bed linen.
• In reaction to this SRK led the whole OSO team
to promote the branding of the film with another
retail giant-Shoppers Stop.
 SWOT ANALYSIS - PANTALOONS
STRENGTH :
 
• Managing Purchase Order.
• Ease of usage
• Analysis of complex data
• Generate Reports
• Supports Vendors.
 
WEAKNESS :

• Hiring and training of employees

• Expensive

OPPORTUNITIES :

• Increase the footfalls with promotional activities.

• New Avenues for opening of outlets.

THREATS:
As Retail is a growing sector,there are many market
Players in the field.To name a few, they are as follows:

• Shoppers Stop

• Vishal Mega Mart

• Westside

• Wills Lifestyle