NON-PROCESSED

AGRICULTURAL PRODUCTS

SUBMITED BY:
Kumar Gautam Singh
Kumar Tanmay
Reliance Fresh
 • Reliance Fresh is the convenience store
Introduction… format launched in Nov2006 by RRL.
• Part of the retail business of Reliance
Industries.
• 590 reliance fresh outlets across 57
cities in the country.
• Sell fresh fruits and vegetables, staples,
groceries, fresh juice bars and dairy
•Mukesh D. Ambani products.
Chairman & Managing Director
• Staples and food under the "Reliance
• Bhavdeep Singh – Head of Reliance
Retail.
Select" label.
• Unmatched affordability, quality and
choice of products and services to the
customers".
……Continued

• Invested nearly Rs. 3,000 crores to expand the Reliance Fresh

stores.
• The store’s size varied from 1,500 sq ft to 3,000 sq ft.
• The speedy, refrigerated transport and logistics infrastructure.
• ‘Suicide’ squad against Reliance Fresh outlets.
• Faced stiff resistance in Bihar and Jharkhand by local
vegetable vendors.
Product Category
• Stocked fresh fruits
• Vegetables
• Staples
• Groceries
• Fresh juice bars
• FMCG products
• Dairy products
• jams and colas
• Staples—‘Reliance Select’
Traditional Distribution System
Distribution channel structure
Models adopted in their business
• An integrated supply chain to deliver.
• Farm to Fork model.
• Setting up Ranger Farms.
• Rural Business Hubs.
• Contract farming operations.
• Cash and carry wholesale format.

ITC Introduction…
•ITC Chairman Yogi C. Deveshwar .
• ITC was established in India in 1910.
• ITC has a market capitalization of nearly US
$ 19 billion and a turnover over US $ 5.1
billion.
• Unmatched distribution reach, superior
brand-building capabilities, effective supply
chain management and acknowledged service
skills in hotelier.
• Its non tobacco business is increasing and
acquiring greater significance.
• Using its strength in rural sourcing network
and brand building.
• Acquiring industry leadership in branded
staples, ready to eat, hospitality and life style
apparel segments.
• Rapidly gaining market share in its nascent
businesses of packaged food, confectionery,
personal care and stationery .
E-CHOUPAL
• Conceived as a supply chain management system, reaching right up to the
primary producer.
• A model, specifically designed to tackle the challenges posed by the
unique features of Indian agriculture-
– Fragmented farms.
– Weak infrastructure.
– Involvement of numerous intermediaries
• By bringing information and knowledge directly to the farmer, the
intermediary’s hold is reduced.
• The e-choupal is a web portal in the local language.
• ITC is now able to customize its products to local tastes, and to identify
sources of inputs currently.
Product Category
• A wide range of crops
• Seafood
• Soyabean
• Coffee
• Wheat
• Rice
• Pulses
• Shrimp
Transactions through ITC eChoupal
Sell: Price discovery @ village, choice, efficiency

Knowledge
Information
(Customized) (e.g., Price
Discovery) Mandi

Farmer PRODUCT
Choupal Saagar
&
Transactions SERVICE
PROVIDERS

Samyojak
Sanchalak

PAN-INDIAN
VILLAGE TOWN

Buy: Information + Customized Knowledge @ village, high quality,

competitive prices, superior service
Distribution Network Channel
Business Models
• Digital infrastructure (IT, Internet access)
• Physical infrastructure (rural Internet enabled
offices)
• Human infrastructure (managers and IT
professionals)
• Network orchestration by ITC
Services provided
ITC had brought a network of
• Insurance companies
• Banks
• Micro-finance entities
• Seed and fertiliser companies
• FMCG
• e-learning
• Training organizations.
Projection of e-CHOUPAL

e-Choupal Now Next 5 Years

States covered 10 15

Villages covered 40,000 100,000

No. of e-Choupals 6,500 20,000

Farmers e-empowered 4 million 10 million

 RIL vis-à-vis ITC LTD.
RIL :
• RIL BSE code is 500325 &
NSE code is Reliance.
• PAT – Rs.19458.29 crore in
FY 2008.
• EPS is Rs.133.86.
• Registered Office :3rd Floor,
Maker Chambers IV, 222,
Nariman Point, Mumbai,
Maharashtra – 400021.
ITC LTD :
• ITC has BSE code 500875 &
NSE code ITC.
• Its PAT in FY 2009 was
3263.59 crore.
• EPS is Rs8.65.
• Registered Office : Virginia
House, 37, Jawaharlal Nehru
Road, , Kolkata, West Bengal
- 700071
THANK YOU!