m
 


 TATA GROUP PROFILE

§ The Tata Group comprises 96 operating companies in seven business

sectors:
§ information systems and communications;
§ engineering; materials;
§ services; energy;
§ consumer products; and
§ chemicals.

§ The Tata Group has operations in more than 54 countries across six
continents, and its companies export products and services to 120
nations.
§ The Tata Group is one of India's largest and most respected business
conglomerates, with revenues in 2005-06 of $21.9 billion (Rs 967,229
million), the equivalent of about 2.8 per cent of the country's GDP, and
a market capitalisation of $55.1 billion.

§ Tata companies together employ some 2,46,000 people.

§ The Group's 28 publicly listed enterprises Ȅ among them stand out

names such as Tata Steel, Tata Consultancy Services, Tata Motors and
Tata Tea Ȅ have a combined market capitalisation that is the highest
among Indian business houses in the private sector, and a shareholder
base of over 2 million

§ The Tata family of companies shares a set of five core values: integrity,
understanding, excellence, unity and responsibility.
Purpose

§ Êt the Tata Group their purpose is 
 
 

 

 of
the communities they serve.

§ They do this through leadership in sectors of national economic

significance, to which the Group brings a unique set of capabilities.

§ This requires them to grow aggressively in focused areas of business.

§ Their heritage of returning to society what they earn evokes trust

among consumers, employees, shareholders and the community.

§ The Tata name is a unique asset representing leadership with trust.

ô
estones

1868

The TATA Group was founded by

Jamsetj Nusserwanj Tata n the m d 19th century, a
per od when Ind a had just set out on the road to
ga n ng ndependence from Br t sh ru
e.
1874

The Central India Spinning, Weaving and

Manufacturing Company is set up, marking
the Group's entry into textiles.
1902

The Indian Hotels Company is incorporated to set

up the Taj Mahal Palace and Tower, India's first
luxury hotel, which opened in 1903.
›


The Tata Iron and Steel Company (now Tata

Steel) is established to set up India's first iron and
steel plant in Jamshedpur. The plant started
production in 1912.
› ›

The first of the three Tata Electric Companies, The

Tata Hydro-Electric Power Supply Company, (now
Tata Power) is set up.
› ››

The Indian Institute of Science is established in

Bangalore to serve
as a centre for advanced learning.
1912 › ›

T t St
tr c s t- The Tatas enter the consumer

r rk  s,

goods industry, with the Tata
fr sc s st s Oil Mills Company being

 t

  established to make soaps,
c f t W st. detergents and cooking oils.
›


Tata Airlines, a division of Tata Sons, is established,

opening up the aviation sector in India.
›

§ Tata Chemicals, now the largest producer of soda ash

in the country, is established
›


§ Tata Engineering and Locomotive Company (renamed Tata

Motors in 2003) is established to manufacture locomotive
and engineering products.

§ Tata Industries is created for the promotion and

development of hi-tech industries.
1952
Jawaharlal Nehru, India's
first Prime Minister,
requests the Group to
manufacture cosmetics in
India, leading to the setting
up of Lakme.
1954
India's major marketing,
engineering and manufacturing
organisation, Voltas, is
established.
› 

§ Tata Finlay (now Tata Tea), one of the largest tea

producers, is established.

§ Tata Exports is established. Today the company, renamed

Tata International, is one of the leading export houses in
India.
› 

Tata Consu
tancy erv ces (TC ),

Ind a's f rst software serv ces company, s estab
shed as a d v s on of
Tata ons.
› 

§ Tata McGraw-Hill Publishing Company is created to

publish educational and technical books.

§ Tata Economic Consultancy Services is set up to provide

services in the field of industrial, marketing, statistical and
techno-economic research and consultancy.

1984
Titan Industries Ƌ a joint venture
between the Tata Group and the
Tamil Nadu Industrial
Development Corporation
(TIDCO) Ƌ is set up to
manufacture watches.
1991
Tata Motors rolls out its millionth
vehicle. (The two-million mark was
reached in 1998 and the third
million in 2003.)
1995

§ Tata Quality Management Services institutes the JRD QV Êward,

modelled on the Malcolm Baldrige National Quality Value Êward
of the United States, laying the foundation of the Tata Business
Excellence Model.
› 

Tt T
s r c s (TTS ) s st
s
t s r 
t r's
fr t t t
c s ctr.


 ã liv rs c ll l r s rvic s t r its A il

t l
y
l tfr . It s
r -
iã ã
st-
iã 
tis, c ã
tr ti -
s fr ãs ts it l ãi fctr rs.
› 

Tata Ind ca ± Ind a's f rst nd genous
y des gned and

manufactured car ± s
aunched by Tata ôotors, spearhead ng
the Group's entry nto the passenger car segment.
1999 2000

Tata Tea acqu res the

The new Tata Group Tet
ey Group, UK. Th s s
corporate mark and the f rst major acqu s t on

ogo are
aunched. of an nternat ona
brand
by an Ind an bus ness
group.
2001

§ Tata ÊIG Ȃ a joint venture between the Tata Group and Êmerican
International Group Inc (ÊIG) Ȃ marks the Tata
re-entry into insurance.
§ (The Group's insurance company, New India Êssurance, was
nationalised in 1956).

§ The Tata Group Executive Office (GEO) is set up to design and

implement change in the Tata Group and to provide long-term
direction.
²

²

§ The Tata Group acquires a controlling stake in VSNL, India's leading

international telecommunications service provider.
§ Tata Consultancy Services (TCS) becomes the first Indian software
company to cross one billion dollars in revenues.
§ Titan launches Edge, the slimmest watch in the world.
§ Idea Cellular, the cellular service born of a tie-up involving the Tata
Group, the Birla Group and ÊT&T, is launched.
§ Tata Indicom, the umbrella brand for telecom services from the Tata
Teleservices stable, starts operations.
2003

Tt Mtrs
c s t r I

cs fs 
fr t
r  rk t. T f rst tc f t rs r


t fr
t Tt Mtrs st
   S t  r , 2003.
2004

§ Tata Motors acquires the heavy vehicles unit of Daewoo

Motors, South Korea.

§ TCS goes public in July 2004 in the largest private sector

initial public offering (IPO) in the Indian market, raising
nearly $1.2 billlion.
2005

§ Tata Steel acquires Singapore-based steel company NatSteel by

subscribing to 100 per cent equity of its subsidiary, NatSteel Êsia .

§ VSNL acquired Tyco Global Network, making it one of the world's

largest providers of submarine cable bandwidth.

§ Tata Sons completes 60 years of Tata operations in the US.

§ The Taj takes over management of The Pierre, NY .

§ Taco acquires Wundsch Weidinger, Germany.

 
§ Tata Steel acquires stake in Carborough Down Coal
Project, Queensland, Êustralia

§ VSNL acquires Teleglobe International Holdings,

Bermuda

§ TCS acquires Sydney-based Financial Network

Services (FNS)

§ Tata Motors passenger vehicle sales cross one-million

mark
 
§ TCS acquires leading BPO firm Comicrom in
Chile.

§ The Indian Hotels Company acquires hotel

run by Starwood, Sydney.

§ Tata Steel acquires Millennium Steel,

Thailand.

§ Tata Chemicals acquires controlling stake in

Brunner Mond Group, UK.

§ Tata launched gold plus ,a new jewellery

range.
2006

§ Tata Credit Card launched

§ Foundation stone for the Tata Medical Centre unveiled in Kolkata

§ TCS launches Indiaǯs largest e-governance initiative, MCÊ-21

§ Tata Steel ranked worldǯs best steel maker for the third time by World
Steel Dynamics

§ Tata Coffee acquires US-based Eight O'Clock Coffee

 
§ Tatas join hands with Indigene Pharmaceuticals to
build a global biopharmaceutical company

§ Tata Sky satellite television service launched across the

country

§ Tata Steel begins construction of R670 million

Ferrochrome plant in South Êfrica

§ Tata Group acquires 30-per cent stake in Glacéau

§ VSNL rebrands SNO as Neotel in South Êfrica

2007

§ In a giant leap, Tata Steel's acquisition of the Ênglo-Dutch

steel major Corus has vaulted the former to the fifth position
from 56th in global steel production capacity.


TÊTÊ singur project

§ Tata Motors' General Manager (Construction), MB Kulkarni, "We have

planned our work plans in such a way that whatever are the target dates for the
product. Rolling of the vehicle will take place in 2008." Group Chairman Ratan
Tata's dream "people's car" is expected to roll out by next year.

§ Tata Motors said that 700 acres of land will be used for the factory and
manpower has been mobilised for the construction.

§ Till feb 2007

?
   


    

§ Ê

 
 (Tata Êgrico)
Tata Êgrico, a division of Tata Steel, manufactures
hand tools and implements that are used primarily
in agriculture

§ Ê
 (Rallis)
§ 9  (Tata McGraw-Hill)
§ Ý



 (Tata Indicom)
§ Ý
 (Tata Ceramics)
§ Ý

  (Taj Êir)
§ Ý  (Tata Coffee)
§ Ý 
 
 (Voltas)

Voltas, a standout engineering enterprise in the Tata family,

manufactures top-notch air-conditioning and refrigeration
products for homes.

§ Ý

 (Tata Sons)

§ ›

 (Infiniti Retail)


    

§ ›



 (Tata Sky)

Tata Sky offers

subscribers popular channels
such as STÊR group
channels, Sony, Discovery,
Disney, MTV,
NDTV, ESPN STÊR
Sports, National geographic,
Eenadu, TV Today,
Êsianet and many more.
§ V

 (Tata Chemicals)

§ V


 (investment: Tata Êsset Management, Tata
Investment Corporation)

§ V 
(food additives: Tata Chemicals; spices: Tata Tea, Tata

Coffee)

§ 


 
 (Westside)
§ ~  (Tata Coffee)
§ ~  
 (Tata BP Solar)
§ ~  (Indian Hotels)


    

§ ~ 
(THDC)

THDC (formerly known as Tata

Housing) develops real estate in India
and has, since its inception in 1942,
constructed
residential buildings and complexes
in various Indian cities,among them
Mumbai, Delhi, Bangalore Hyderabad
and Kochi.
THDC has been involved in developing
premium residential complexes,
lifestyle housing buildings and holiday
homes.
§ m


 (Tata ÊIG Life, Tata ÊIG General)

§ 
 (Tanishq)

§ „

 (Tata International)

§ ô (Tata Motors)

§ ?


 (Tata Motors)
§
§  (Tata Tea, Tetley)

§  

 (Tata Indicom, VSNL)

§ P  (Titan)

§ ~  (Indian Hotels)

   

§ Ê




§ Ê
 (Rallis)
§ V

 (Tata Chemicals)

§ Ê  

§ Ê   

 (TÊCO)
§ Ê  
 (TÊCO, Tata Technologies)
§ Ý 
 (Tata Motors)
§ 

 (Tata Cummins)
  
§ Tata Motors is India's largest manufacturer
of commercial vehicles, with a 59-per cent
market share, and it ranks among the top
six manufacturers of medium and heavy
commercial vehicles in the world

§ The company has over 130 models of light,

medium and heavy commercial vehicles,
ranging from two tonnes to 40 tonnes,
buses ranging from 12 seaters to 60 seaters,
tippers, special purpose vehicles, off-road
vehicles and defence vehicles.

§ Tata Cummins, a 50-50 joint venture

between Tata Motors and Cummins Engine
Company, USÊ, manufactures low-emission
diesel engines and is a pioneer in the field
of supplier quality improvement (SQI).

   

§ Ê

§ Ý

  (Taj Êir)

Taj Êir is India's leading charter

flight operator with two Falcon
2000 aircrafts serving top
industry leaders, global CEOs
and celebrity personalities from
both India and abroad.
Ý 


§ 9


(Tata Indicom)
§  

 (Tata Indicom)
Tata Teleservices and VSNL, through their common brand Tata Indicom, offer
a complete range of telecom solutions for business needs. Tata Indicom is the
world leader in fixed wireless services.
They are providing:
V
 




P




Ý






Ý


§ ô
 


 (Tata Economic Consultancy
Services, Tata Strategic Management Group)
›


§  


(Tata Elxsi)

›


§ Y
  (Tata Power)
§ ? 
(Tata Power, Tata Projects)
§ Æ 


 (Tata BP Solar)
 ›




§ Ê






 (Voltas)
§ 9

 (Tata Steel)

§ Ý


 
 (Telcon, Voltas)
§ ›





 (TCE Consulting Engineers)
§ ›



 


 (TRF, Voltas)
§ ›







(Tata Projects,
Voltas)
§ m



 (Nelco)
§ m



 (Voltas)
§ ô






(TÊL Manufacturing
Solutions)
§ ô





 
(Voltas)
§ ?

 
(Tata Precision Industries)
§ 
 

 (Tata Holset)
§ V




§ m


 (Tata ÊIG General, Tata ÊIG Life)
§ m

 (Tata Êsset Management, Tata Investment Corporation,
Tata International ÊG)

§ V 


§ Ý  (Tata Coffee)
§ V (Tata Chemicals)
§ Æ  (Tata Tea, Tata Coffee)
§  (Tata Tea, Tata Tea Inc)

§ ~  

§ ~   (Indian Hotels)

Indian Hotels and its subsidiaries, collectively known as the Taj
Group, are recognised as one of the world's finest hospitality chains.
 m



 
§ m

(SerWizSol)

§ m

 
 (TCS, CMC, Tata Infotech,
Nelito Systems, Tata Interactive Services)

§ m
 (TCS, CMC, Tata Infotech, Tata Technologies,

Nelito Systems)

m





§ Ý



 (Tata Projects, Voltas)
§ | (THDC)
 ô


§ Ê
   (Tata Êdvanced Materials)
The company manufactures armour products such as bulletproof jackets and helmets and
armoured panels for battle tanks and special applications

§ Ý
 (Tata Chemicals)
Tata Chemicals manufactures three varieties of cement: Ordinary Portland Cement
(grades 43 and 53) and Pozzolana Portland Cement.

§   |

 (Tata Refractories)

§ ? 

(Tata Metaliks)
§ ? 
 (Tata Pigments)
§ |
  (Tata Conswood)
§ | 


  (Tayo Rolls)
§ Æ


(Tata Sponge Iron)

§ Æ (Tata Steel)
The company's products include hot- and cold-rolled coils and sheets, wire rods,
construction bars, structurals and forging quality steel.

§ Æ




(Tata Ryerson)
§ 
 (Tinplate Company of India)
§  (Tata Steel)
?

›


(Tata Interactive)

?
(Tata McGraw-Hill)




§ ›

(mjunction services)

§ 

(Tata International, Tata ÊG, Tata Incorporated,
Tata Limited)
    
The Tata Group has some of India's most famous personalities from the
sports and entertainment fields endorsing its products and services, and the
Tata brand.

"
 


   The 'fastest
Indian in the world' has been a
brand ambassador for the Tata
Group since 2002. The Group was
instrumental in helping Karthikeyan
break into the charmed Formula
One racing circle in 2005.
Sourav Ganguly and Irfan Pathan: The o
d
warhorse and the young tearaway have
been support ng the Tata Indicom
brand. Gangu
y has a
so been assoc ated
w th Tata Steel.

Æ  
  The new kid on the tennis block

has been making waves in the women's game
with her power and ebullience. Mirza, who broke
into the TP top 100 in 2005, is a brand
ambassador for 
 M
r j i T s r s  cr ck t str,
 t st r  t f t 
r 
tt s  trsfr  t 
I
 
s t  , s  r  t
f tr f t  rt s r 
W sts
, t r t
c 
f
f st
str s.

"

ÆÊrguably the best actor of
his generation, Shah has been endorsing a
range of insurance products from the Tata
ÊIG stable.
 

  To promote its watches, Titan
has cast this extremely popular and versatile
Bollywood star in the role of an "iconic, style-
conscious [brand ambassador] who cuts
across both sex and age groups in urban and
rural India".

 
  Tata Group brand ambassador
Karun Chandhok is the brightest young star in the
brigade of Indian racing car drivers looking to
follow in the footsteps of Narain Karthikeyan. The
21-year-old racer is currently honing his skills in
the Formula 3 World Series for RC Motorsport, for
whom he has made a positive start in the 2005-
2006 racing season.
ô 
Indian Ætarwood Group Æydney Dec 2005
Hotels ( Hote
)

The P erre UÆ Ju
y 2005

Regent Hote
Ind a Æeptember

(renamed Taj Lands 2002
End)
Tata P ndsch Germany Æeptember
Autocomp Pe d nger 2005
Systems
Tata Brunner UK December
Chemicals ôond 2005
ôar 2006
Indo ôaroc ôorocco ôarch 2005
Phosphore
Æ.A.
(IôACID)
H nd Lever Ind a June 2004
Chem ca
s
Tata Coffee E ght 'O C
ock UÆ June 2006
Coffee Company

Tata Tata Infotech nd a February 2006

Consultancy
Services
Com crom Ch
e November 2005
Pear
Group uk October 2005
F nanc a
austra
a October 2005
Network
Æerv ces
Phoen  G
oba
Ind a Ju
y 2004
Æo
ut ons
Av at on Ind a ôarch 2004
Æoftware
Deve
opment
Consu
tancy
Ind a (AÆDC)
A r
ne F nanc a
nd a January 2004
Æupport Æerv ces
Ind a (AFÆ)
Tata Ind gene UÆ Ju
y 2005
Industries Pharmaceut ca
s
Inc
Tata Tert a Edusoft Germany January
Interactive Gmbh 2006

Tert a Edusoft Æw tzer
and

AG

Tata Usha Ispat, Red Ind a January

Metaliks Un t 2006
Tata ô

en um Tha
and Apr
2006
Steel Ætee

NatÆtee
Æ ngapore February

As a 2005

Corus stee
Feb 2007

Tata VÆNL Ind a February

Sons 2002

Ênd many moreǥǥ..

Group holding structure

  
Ratan Tata
Ê Man Who
Believes In
3
m„„mm›
?

    

§ Outdated plant with obsolete and inefficient

machinery.
§ Quality of products was poor and cost of
production was high.
§ Poor financial health.
§ High competition.
§ Wide range of goods.
§ Pricing strategy.

 
Objectives
§ Returns must be greater than cost of capital.
§ Economies of scale should be derived.
§ Each company must be the industry leader
occupying one of the top three positions.
§ The business identified must have potential for
high growth and should be globally competitive.
ô   
§ More than 10,000 crore were spent to built new plans
in old campus.
§ Upgrading of the plant.
§ Business process re-engineered.
§ (Total Operating Performance).
THE SÊME VÊLUES ÊND PHILOSOPHY
ÊDOPTED.
ô
§ Exit the businesses of soaps and toiletries, cosmetics,
consumer electronics, pharmaceuticals, computer and
telecom hardware, branded white goods, paints,
exploration services, cement, textiles.
§ Expansion/entry into businesses identified as having high
growth potential- cars , auto companies , retailing, telecom
, power and insurance.
§ Identified the competitive advantage of India.
§ Retirement pan.
 
§ Strong group identity.
§ Greater interaction among companies.
§ Shift in business focus.
§ Change in employee profile.
§ Increase in the share to branded products.
§ Five-fold increase in income per employee.
›

§ Project X3.
§ The target market is likely to be the lower middle-
class Indian family
§ It will be bigger than Maruti 800, but also lighter with
a rear engine and will seat 5 people.
§ it will meet the safety requirements in India and most
other developing nations.

 
§ 700cc petrol engine with rear wheel powered and
gearless.
§ Will be a light car and will not be able to withstand the
vibration generated by a diesel engine.
§ Plastic and other fibre made body.
§ Eliminating the margin of dealers.
§ Êdhesives instead of welding.




§ Launched by Habib
Motors in Pakistan .
§ 175 cc engine .
§ Has a 10-litre fuel tank.
§ It can achieve a top
speed of 60 kmph.
ÊÆ
„




 | !„

.
  
§ I don't think we need to worry about Tata's Rs
100,000 car. It will attract those customers who
cannot yet afford existing cars like Maruti 800 and
Êlto. Ês such, I do not see the proposed Rs 100,000
car impacting Maruti, though two wheelers could
perhaps be affected.
 
  
  ô
Êggressive Product Strategy
§ Product, the NO 1 weapon in Titanǯs mktg strategy
§ Right Product Choice-Titan Opts for Quartz.
§ Êggressive Launching
§ Best Technology
§ Êddressed to Different Segments
§ 3Êlways identify customerǯs requirements, segregate
the market accordingly and then cater to the
requirement of that particular market segment".
- Mr Bijou Kurien, vice president, Titan
 
Ý


 

 
 



 





Sonata
For the low-end market.
V

Ý



 








| 
Æ


 

 

!"




›
Ý





 



 

 ""



 
| 
›
 

Êurum
Jewellery watches
in 18 carat gold,
studded with
precious gems and
colored stones.
xIndiaǯs 1st youth-oriented watchbrand.

xPositioned as 3Cool watches From Titandz.

xLaunched to counter Timex.
V
 





§ Initial turnover crossed Rs 15 crore and had grown

to Rs 25 crore by 2001-02.
§ Sales were stagnating and it didn't seem as if Ft
would breach the Rs 25 crore barrier.
§ Repositioned the brand .
§ Slotted as a mix of formal and casual, aimed at
executives between the age group 22 to 25.
§ Sales dropped down to Rs 23 crore.
REÊSON : Price range from Rs1200 to Rs 2700.
  
§ Research Conducted.
§ Brand Extension
§ Findings- Cell phones, deodorants, sports shoes,
sunglasses and hand bags.
§ Smartly opted for extending into sun glasses.
P

§ Eyewear market in India at that time was skewed.
§ Top-end was dominated by designer wear and upscale
brands like Ray-Ban.
§ Ênd in grey markets one could easily get a pair for jus
Rs 200.
§ There was an obvious gap between the price ranges.



§ Price rate between Rs
500 and 2000.
§ Promoted through a 360-
degree media blitz.
§ Êvailable at Titan
showrooms .Lifestyle,
Shopper's stop and other
departmental stores
across the country.
9
 

§ Leadership with trust.
§ Sound HR.
§ Failure is an option - as long as you have initiative.
Initiative will lead to success.
§ You can't achieve anything on your own; you need the co-
operation of managers and workers.
§ Tell the truth. The most important criteria in a leader is
credibility.
§ Be enthusiastic in following through with your ideas. This
will convince the team that you're leading.
§ Invest in technology.
§ Learn to delegate. Ê weak company is one in which the
boss solves all the problems.
9 
Nation Building
Ênd
Social Welfare.
 
 Êny queries ?

Refer

www.tata.com