STUDY OF RETAIL

STORES OF
INTERNATIONAL

Group: G-tailers
Tanay Chitre

G013

Spandana G

G019

Arpita Mathur

G044

Akshaya

G046

Himank Rathour

G047

Harsh Shah

G052

Ruchi Vora

G066

INDIAN APPAREL INDUSTRY:

A SNAPSHOT

Major Influencers of Indian Apparel Market

Increasing
Consumin
g
Population

13%
~
R
CAG
Increasing
presence
of
Internatio
nal Brands

Consumer Trends Influencing

Indian Market

Increasing Consumerism

Preference for Readymade

Preference for Branded
Products
Source: http://www.citiindia.com/pdf/Harminder%20Sahni.pdf

Increasing
Online
Retail

Appar
el
Marke
t

Growing
Organized
Retail

Increasing
Discretion
ary Spend

Increasing
Disposabl
e Income

JACK AND JONES

Cash
Counter

Layout of the Store

Exit
Trial Rooms

Free Flow Layout

Divided into 6 sections

Originals
Premium
Core
Vintage/Jeans
Jeans
Trousers/Footwear
Walls used for
Shelves
Hanger Stands for shirts/Tshirts
Center tables
2 shelves
Entr
Upper shelf: Shirts and T-shirts
y
Lower Shelf: Trousers
2 Cash counters
5 Trial rooms at the back of the
sectionsOutlet visited: Linking
Show Video

JACK AND JONES

Prices mentioned only on
mannequins. Discounts and
other important pricing only
explicitly mentioned
Eye level shelves: Only Shirts
and T-shirts across all
sections
45-degree above eye-level:
Shirts on hangers, Shoes
Central Tables : Upper shelf had
only shirts and T-shirts. Lower
shelf had only trousers

Walls: Dark
Music: Rock
Lighting: Not too bright
Fragrance: Not noticeable
Boxers, Pajamas, Socks and
Sunglasses near the cash
counter for impulse
purchases

Belts placed with Jeans on the

center tables in Jeans section

MUFTI : HOW IS IT
DIFFERENT FROM JACK &
JONES
Layout

Very simple but boring layout as

compared to J&J

Loyalty Programs
Muftisphere loyalty program
communication boards more
prominent than J&J

Salesmen

Cash Counter

Salesmen immediately greet the

customers while in J&J they dont
unless the customer needs help

Viewing angles
Mufti Deos and T-shirt combo packs as
compared to Shoes and Shits in J&J

Jeans and shirts

are rolled and
kept in black
boxes displayed
as shelves.
All products are
on wall shelves.
There are no
center tables for
display

First Floor
Trail
Roo
m

TOMMY HILFIGER
Cash
Counter

Glass
Display

Center Table

FREE FLOW LAYOUT

Staircase

Staircase

Ground Floor
Trail
Roo
m
Center Table

Entry

Trail
Roo
m

Glass
Display

Center Table

Outlet visited- Bandra

Very brightly lit

Fragrance : Standard, no
specific smell
Music: Pop and Instrumental

TOMMY HILFIGER
Divided into 2 floors
First floor- Men Clothing
Second Floor- divided in two sectionsOne for Men clothing, other for
Women clothing
Walls used for
Large Display Shelves
Hanger Stands for shirts/T-shirts
Center tables
Round
two tier with clothes on sale with
Shirts and T-shirts
Rectangular
With fresh clothes with
accessories right at the entrance
1 Cash counter
3 Trial rooms at diverse locations in the

Shirts and Tshirts at eye

level mostly

Assortments are mixed.

Autumn wear and
winterwear is not
separated

THe CLUB Gold members and

Silver members with separate
eligibility criteria

ONLY.
Layout Same as J&J store
No sub-sections of the brand
White Walls
Very brightly lit
Fragrance : Typical Ladies perfume
smell
Shirts, Trousers, Pajamas
everything present on the center
rack
Price Communication on every
shelf, every category unlike Jack
and Jones

Products on 45 degrees angle: Bags

and Purses
Too many mirrors near the Trial
room. Trial rooms present in the
inner side of the store
A section of bags, scarves and other
accessories towards the exit

Outlet visited: Linking

VERO MODA
Cash
Counter

A separate discount section for

the mid-season sales
2 cash counters.
Accessories near cash
counter for impulse
purchases
Products at eye-level: Tops
At 45 degree level: Bags
Below eye-level: Tops on
hangers

Free Flow Layout

2 sub-brands
Vero moda
Marquee-The Kangana Ranaut
collection

Walls white
Lights bright and Female
scented
Soft Peppy Music
Outlet visited: Linking

LEVIS

Factors Considered in Store Location

Decisions
Traffic
Site
Demograp
hy
Factors
& Access

Parent Company
Levis Strauss & Co.
Subsidiary
Brands
Denizen
Dockers
Signature

Casual chic dcor with elements of wood

used generously; bright lighting and
peppy music
Categorized display for denims
based on the fit
Deal of the day mentioned
upfront
Products at eye-level: Denims
At 45 degree level: Bags
Below eye-level: Shirts on
hangers
Racks placed in the aisle
showcasing accessories like shoes,
socks; also special hangers for
latest collection
Inviting store appearance with ad
posters of latest merchandise put up on
the doors as also the mannequins

Outlet visited: Satra Park,

UNITED COLORS OF
BENETTON
TRIAL
ROOM
S

LADI
ES

STAIR
S

LADI
ES

KIDS

Intimation of current discount schemes on a

board outside the store which is easily visible
when entering
Mannequins form an important part of the
store layout. Attractive mannequins for both
internal external display.
1 cash counter on the ground floor
.Accessories like bags and shoes near
cash counter for impulse purchases

TRIAL
ROOM
S

Products at eye-level: Clothes on hangers

CASH
COUNTE
R
LADI
ES

At 45 degree level: Shelves with clothes

LADI
ES

Bright interiors, sales personnel is polite

and well dressed

KIDS

2 storeys : Both have the

layout

There is no categorization of products, more of a

discovery based setup. Prices are not mentioned
only on the garments
same

Ground floor: Ladies and Kids

First floor: Men (UCB + Sisley)
Outlet visited: Linking Road,