Professional Documents
Culture Documents
Methods of Data Collection
Methods of Data Collection
What is Data?
• Data refers to a collection of natural
phenomena,descriptors including the results of
experience,observation or experiment, or a set
of premises.
• This may consist of numbers, words, or images
particularly as measurements or observations
of a set of variables.
SOURCES OF DATA
• Primary data
• Secondary data
Primary Data
Primary source is used to collect initial
material during the research process. Primary
data is the data that the researcher collects
himself using methods such as surveys, direct
observations, interviews etc.
Secondary data
If possible, go to the
original source of the
Accuracy data?
of the data
Is the cost of data
acquisition worth it?
• Accounting information
• Sales information
• Backorders
• Customer complaints
Data Mining
Traditional Distribution
Indirect Channel Using Intermediary
Information Producer
(Federal Government)
Library
(Storage of
government
documents
and books)
Company User
Traditional
Distribution
Direct Channel
Information Producer
(Federal Government)
Company User
Direct, Computerized Distribution Using Intermediary
Information producer’s
(Just-in-time inventory partner)
computerized database
Company user
External Data
• Created, recorded, or generated by an entity
other than the researcher’s organization
• Government
• Trade associations
• Newspapers and journals
External Data
• Libraries
• The Internet
• Vendors
• Producers
• Books and periodicals
External Data
• Government sources
• Media sources
• Commercial sources
Government Sources
Commercial Sources
• Market share data companies like A.C.
Nielsen provide information about sales
volume and brand share over time
• Demographic and census updates—many
organizations supply census updates, in
easy-to-use or custom formats
Commercial Sources
• Attitude and public opinion research—
syndicated services report the findings of
opinion polls
• Consumption and purchase behavior data
• Advertising research—readership and
audience data
Single Source Data
• Diverse types of data offered from a single
source
- e.g., television viewing and scanner
purchase data
- e.g., Prizim and ClusterPlus
Global Secondary Data
• Typical limitations
• Additional pitfalls
• Unavailable
• Questionable accuracy
• Lack of standardized terminology
THANK YOU !!!