A presentation by

Ajay Mohan
Gaurav Kumar Arvariya
Kamalakkannan G
Manimegalai
Venkatesan T
Jargon Alert

G
Jargon Alert
G as in 2G, 2.5G and 3G.
The generations of mobile networks.

Officially there are only 1G, 2G & 3G,

but several midpoints have been
defined as 2.5G, 2.75G,
4G, etc.
Portable!

Fits in a Briefcase

Voice calls only

 1G 2G 2.5G 3G

GSM, CDMA, TDMA

 Less power needed,
Much smaller
 Better voice quality
 SMS
1G 2G 2.5G 3G
 1G 2G 2.5G 3G

• GPRS, HSCSD

• Data-capable devices

• Addition of Mobile Web

• Camera phones & MMS

• W-CDMA, HSDPA

• In the early stage

• “Broadband” Speeds

• LBS & media players

SUN Among
the Stars
 Known for its Price.

 Known for its Quality

 Known for its Classic

Models

 Known for its Service

V
s.
Market share of Smartphone OS
Market segmentation

 Functional
 Pleasure
 Luxury
 Business class
Functional
Pleasure
Business
Luxury
-Package of features
-To meet wide variety of tastes
Mobile StyleZ
-skimming pricing strategy
-Wide range of products
BRAND Outlets
MULTI - BRAND Mobile Outlets
Market Penetration
Let’s Grow
Mobile Software and
Gaming Companies
&
V
s.
 MAN
OF
THE
MATCH
Its HOT
 Its HOT

Samsung Omnia II
Its HOT
 Its HOT

LG Cookie (KP500)
Latest Developments
Latest Developments – Contd.,
Latest Developments – Contd.,
No. of samples considered for survey :
100 nos. of all age group
Information collected based

 Age.
 Current Mobile
Brand Using
 Reason for the
Brand
 Migration from
Market Composition
NEEDS & PURPOSE
"By 2010 the majority of internet access
worldwide would be from mobile phones,
not PCs"

- Terry Semel CEO Yahoo 2006

When to call a mobile a Mobile?