RADIO

•TOTAL BUDGET: Rs. 34,507,160

•RADIO BUDGET: Rs. 4,034,120

•PERCENTAGE FOR RADIO: 12%

 WHY 12%?
•MEDIA SPLIT
•TV 56%
•Radio 12%
•Print 20%
•Internet 12%

Main emphasis -> TV and print.

Corporate Class

Trend of listening radio is diminishing.

Internet in more commonly used especially where our target
audience is concern.
 Radio Channels

•• FM 91
•• FM 96
•• FM 103
•• FM 106.2
•• FM 107
•• FM 100
 TIMINGS


Corporate Class


Before going to work -> 7:00am to 9:00am


After Work -> 5:00pm to 8:00 pm
 RADIO ADVERTISEMENT
•ELEMENTS


MUSIC

SFX [Phone Ring, TV, Ambient Noise]

Character 1, Character2...

Voice Over/Announcer
 RADIO AD-1
•SFX: CROWD STADIUM NOISES, CHEERS, ETC. THROUGHOUT. REFEREE WHISTLE.
[SFX: Ring tone: Incoming Video Call]

•Ahmed: MUJTABA!! Turn down the volume it’s my boss!!

•Boss: Hey Ahmed, Why there's so much noise today in the office.

•[SFX: Noise fades out]

•Ahmed: Oh no..Nothing sir it’s just a rally outside the building, some social workers eh

Boss: OK, make sure the work is done I have delayed my flight I'll be there next week
now. I hope you will handle things well
•
RADIO AD-1
Ahmed: Oh yea, don’t worry Sir

Boss: Keep on updating me with the work progress

•Ahmed: Sure Sir.

•[Call Ends] SFX

•Ahmed: MUJTABA!! Turn up the volume!!

•[SFX: Noise fades in]
•Ahmed & Mujtaba: IT’S A GOAL!!!!

VOICE OVER (at the end)

•Put your boss in time-out. Take time out for your family. Enjoy high speed Video
Conferencing, attend meetings online any time, any where with Blue-com, World's
Fastest Speed Telecom.
 RADIO AD-2
•[Old 60's 70's accent]
•[MUSIC: Old music, Sad, Depressing]
•JUNAID: Hi my name is Junaid. My wife just left me. Why? She says I
don't give her time. My doc says I can have heart attack any time. Why?
Because I am so stressed with work I get less sleep and I don't have any
social life. In short I am retarded! And All I have with me today is my son.

•SFX: AMBIENT NOISE IN APARTMENT. MUSIC: Youthful Rock Music

•ZOHAIB: Hi my name is Zohaib. And I am Junaid's son, Why am I home
today? Yea I was supposed to be in the office right? Hah! Nay! Those
were the old days. Now I can attend my office meetings at home!
Amazing no? Ha ha
 RADIO AD-2

•VOICE OVER (at the end)

•Take time out for your family and friends. Enjoy high speed Video
Conferencing; attend meetings online any time, any where with Blue-
com, World's Fastest Speed Telecom.