Course wrap up!

#LastLecture
Rakesh Godhwani
Adjunct Professor,
IIM Bangalore
Copyright Rakesh Godhwani

A quick rewind of what we have accomplished till date

RECAP

Copyright Rakesh Godhwani

First.
THANK YOU ALL!!!
I learnt a lot from all of you
Thank you Nipun and Tanu (Section 1)
and Deepen and Shodhan (Section 2)
Thank you Tejesvini for helping in the
course
Copyright Rakesh Godhwani

Some mentions
Winner of the following awards
The
The
The
The
The

sleep champion
cell-phone champion
yawn-o-meter champion
gossip-o-meter champion
clock-checker champion

Just kidding
Copyright Rakesh Godhwani

Topics Covered
Pitch
Job
Interview
s

Conflicts

C4L

Ceremon
ial

Crisis
Presence

Copyright Rakesh Godhwani

Objective
The main purpose of this course is to
help you bring a change in beliefs
of your audiences through the
AEIOU xE framework to create a
message (written or spoken)

Copyright Rakesh Godhwani

The objective of persuasion(and

charismatic leaders)

http://www.slideshare.net/bright9977/30-great-quotes-on-attitude8240282

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A historical shift in
communication
How has this journey shaped the way
we communicate
2500 years ago, communication was an
act to convey a message
500 years ago, it became an exchange
of meaning for masses
Today its a shared experience,
identity and belief

Copyright Rakesh Godhwani

It has also become very challenging

Audiences are very intelligent and
have their own opinions about
everything
Mediums and Channels are
increasing. Information spreads
faster
Attention span is shortening
Plenty of choices and options for
audiences
Copyright Rakesh Godhwani

3 different views of this

topic
Communicati
on

Chang
Lead
e

Copyright Rakesh Godhwani

Leadership

Persuasion

Share

10

Attitudes, Beliefs and Values

Copyright Rakesh Godhwani

11

Elements of good content

AEIOU and an extra E
LEFT BRAIN
Has logical and sensible
examples to convince
audience- E
Establishes trust I
Connects to the audience U
Spells the objective - O

RIGHT BRAIN

Attention grabbing a
Has an emotional appea
(The Extra E)

Copyright Rakesh Godhwani

12

Why is this important

Speaker

Listener

Attention
Examples
I (speakers
credibility)
O (Objective)
U (Connect)
Ean emotion

Audience is busy,
bored
Why should I agree
Who are you
What do you want
Whats in it for me
Wow! Yes, I will

Copyright Rakesh Godhwani

13

Communication with Impact

framework

A- Attention

O - Objective

I- Credibility
of speaker

E- Examples
and logic

Copyright Rakesh Godhwani

U Connect
with
audience

Extra E emotion

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Writing a speech using the AEIOU

framework
Design

Develop

Deliver

Understand your audience

What do they need?
Communicate your objective
Establish identity credibility trust
demonstrate integrity exhibit
character maintain a track record
appearance/style
Provide logic/examples
Apply emotion

Tools
Write, visualize, think,
replicate from good
examples

Copyright Rakesh Godhwani

15

What recruiters want to

know

Personality
Expertise
Accomplishments

Copyright Rakesh Godhwani

16

Storytelling makes
information
Tangible
Memorable
Believable

Different scenarios

Conflict
Apology
Saying no
Getting flamed
Crisis/emergency
Eulogy/praise
Giving and receiving
feedback
Giving or changing plans
Grievance/complain/requ
est(someone asks to
meet you
Copyright Rakesh Godhwani 2012

18

Conflict
Conflict is a struggle that occurs
when two people cannot agree on
a way to meet their needs.
Mild
Difference

Disagreement

TheStruggleSpectrum

Dispute

Campaign

Litigation

Fight

Crisis Communication

Customers
Shareholders
Partners
Media
Employees
Families
Suppliers
Distributors
Government
Copyright Rakesh Godhwani 2012

20

Power, Politics and Persuasion

The 3 terms are
interconnected and
come in the OB Theory
Power - the potential to
influence decisions and
control resources
Politics approaches
ways and means to get
power (science of
wealth)
Persuasion the
direct/indirect ways to
influence using words
Copyright Rakesh Godhwani

21

Copyright Rakesh Godhwani

22

What is executive presence

Com
munic
ation
Gravitas

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23

Ceremonial Speeches : The likability

and agreeability

Likability

Agreeabili
ty

Copyright Rakesh Godhwani

Success
of the
speech

24

What magical moments can you

give to your audiences

Compliment
Acknowledgement
Greeting
Smile
Help
Courtesy
Gratitude
Thanks
Listen
TIME
Copyright Rakesh Godhwani

25

And lastlylearn to shut up!

Copyright Rakesh Godhwani

26

#LASTLECTURE

Copyright Rakesh Godhwani

27

What do leaders do that others

dont
They are ambitious. They
desire to achieve
something
They believe that they can
achieve this goal
They tune their mind and
break psychological
barriers
They invest in learning and
skilling
They plan and take action
They are decisive
They persist

They surround
themselves with
good people
They have great
partners (spouses)
Napoleon Hill
They dont let
negativity affect
them

Copyright Rakesh Godhwani

28

Status Quo
Call to The
Adventure
Assistance
Departure
Triumph
Approach
Crisis
Treasure
Result
Return
Resolution
Status Quo

Heros journey
Resolutio
n

Status
Quo

Call to
adventur
e

Return

Assistan
ce

Result

Departur
e

Treasure

Crisis

Triumph
Approac
h

Copyright Rakesh Godhwani

29

It boils down to 2 key points

They tune their minds
or eliminate
psychological barriers

To
To
To
To
To
To
To
To
To
To

have ambitions
overcome fears
handle failures
learn from the best
stay away from negativity
ask for help
be grateful
Concentrate and focus
avoid bad people
be happy

They make choices

and act on them
To be quick in deciding
To avoid fallacies and
pitfalls of decision making
like
Sunk Cost fallacy
Confirmation bias
Cognitive dissonance

To trust their guts and

instincts
To accept their mistakes
and avoid repeating the
same again

Copyright Rakesh Godhwani

30

Attitudes & Choices

What is ambition
A strong desire to
do something
A determination
to achieve success

Power
Fame
Wealth
Beauty
Knowledge
Fulfillment
Copyright Rakesh Godhwani

32

What stops us from being ambitious

The answer is quite
simple

Our
attitude
Copyright Rakesh Godhwani

33

The 5 mountains in front of

you

Fear
Uncertainty
Doubt
Social pressures
Ignorance
Ego

Copyright Rakesh Godhwani

34

How to overcome them

Fear
Uncertainty
Doubt
Social pressures
Ignorance
Ego

Confront and
control
Self- assurance
Self-confidence
Endure
Knowledge
Good company

Copyright Rakesh Godhwani

35

making choices
Cognitive
dissonance
Confirmation bias
Sunk-Cost fallacy
.and many more

Copyright Rakesh Godhwani

36

The grapes are sour

We make poor choices
We settle for less
We condition our minds
to stay where we are

Our attitude becomes

negative
Yeh nahin chalega!!!
See I told you so!!!
Copyright Rakesh Godhwani

37

Heres the secret

You dont have to
make big shifts in
your life
In reality. You
have to make
tiny changes in
your attitude
and your minds
thought process
Copyright Rakesh Godhwani

38

http://www.slideshare.net/bright9977/30-great-quotes-on-attitude8240282

Copyright Rakesh Godhwani

39

So how does one do it?

1.Set a goal
2.Eliminate the mountains
a)Fear ::: Confront and Control
b)Uncertainty ::: Self-Assurance
c)Doubt ::: Self-Confidence
d)Social pressures ::: endure
e)Ignorance ::: Knowledge
f) Ego ::: good company

3.Identify choices towards the goal

a) Reduce cognitive dissonance by
changing your attitude
b) Broaden options for eliminating
confirmation bias
c) Look at the future to avoid sunk-cost
fallacy

4.Act on the choice

5.Measure your progress go back to
step 1
Copyright Rakesh Godhwani

40

The 3 freedom principle

Choices have to be
made on these 3 axis
Not a maximizing
equation but a
balancing one
E.g. If you are ambitious
and want to make lot of
money, it might impact
your personal and social
freedom and vice
versa

Personal

Social

Copyright Rakesh Godhwani

Financia
l
41

The buffet principle

Going through a buffet
is like going through life.
Do you start with soup
or dessert?
How much is enough
What to avoid and what
to focus on
Learn to prioritize!
Learn to be happy with
what you get!
Copyright Rakesh Godhwani

42

Finally.the Flow
A great book by
Mihali
Csikszentmihalyi's
Find your flow and
take the Plunnge!!!

Copyright Rakesh Godhwani

43

Copyright Rakesh Godhwani

44

Resources to look up further

What Makes a Hero: Josep
h Campbells Seminal
Monomyth
Leadership Is Abou
Model for the Eleven Stag
t Emotion
es of the Heros Journey,
Forbes
Animated | Brain Pickings

10 Behaviors
of Phenomenally Likable
People

And many more

TED talks etc.

Copyright Rakesh Godhwani

45

Thank you for your time!

More details on me and my work at
rakeshgodhwani.wordpress.com
in.linkedin.com/in/godhwani
Email :
rakesh.godhwani@iimb.ernet.in

Copyright Rakesh Godhwani

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