BUSINESS RESEARCH METHODS

Chapter

7
Causal Research

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A
 Causal Research

Causal Research or Experimental Research:

 Descriptive research, will suggest the relationship if any between the
variable, but it will not establish cause and effect relationship between the
variable. Causal research do the same

Types of Extraneous Variables

 History
 Maturation
 Testing
 Instrument Variation
 Selection Bias
 Experimental Mortality
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 Causal Research

Systematic Approach to Solve a Research Problem

 By process of elimination
 Meet the commuters to know
 Casual research

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 Causal Research

Experimental Designs
 After Only Design: In this design, dependent variable is measured, after
exposing the test units to the experimental variable.
 Before – After Design: In this method, measurements are made before as
well as after.
 Factorial Design: Factorial design permits the researcher to test two or
more variables at the same time.
 Latin Square Design

 Expost facto Design

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 Causal Research

Type of Errors Affecting Research Design

 Non sampling error
 Non response error
 Response error
 Surrogate information
 Measurement error
 Population definition error
 Sampling frame error
 Data Analysis error
 Respondent selection error
 Questioning error
 Recording error
 Cheating error
 Inability error
 Unwillingness error Copyright © 2007, S N Murthy & U Bhojanna

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 Causal Research

System Approach to Research Design

 Use transparency to show the diagram
refer text book

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