Professional Documents
Culture Documents
Being A Foreign Investor in Turkey: Experiences & Expectations Saffet Karpat, Vice President
Being A Foreign Investor in Turkey: Experiences & Expectations Saffet Karpat, Vice President
Being A Foreign Investor in Turkey: Experiences & Expectations Saffet Karpat, Vice President
1837 2006
Brands 2 300+
Employees 2 135.000
Countries 1 80 (operations)
160 (markets)
Sales ($M) 3,6 68,2MMM
• 23 brands
Diapers 5 million/day
Hygienic pads 5 million/day
Employees: 660 - 15% female, 85% male
30% contractor
Brands produced: Ariel, Alo, Ace, Tide, Bonux,Orkid,
Always, Prima, Pampers
Kiev
CAR / Caucasia
Rewarded as
#1 exporter of paper products for the last 7 years
and as
7
Our brands in
Turkey
8
How do we operate?
Assessing the Landscape
20 years ago Turkey:
Internet
Mobile phones
Laptop computers, blackberries
Private TV channels
Multinational distributor channels
Consumer and market research companies
Sectoral industry associations
9
How do we operate?
Assessing the Landscape
15 governments changed
10
How do we operate?
12
How do we operate?
14
How to further improve investment environment?
15
Thank You!