Prof.

Nikhil Rao

MARKET APPLICATION

&
PRACTICES
1
 GROUP MEMBERS
08
CH AFEKAR
ANAND

WAGH 24
NA
BHAVA

NANDE S 41
FE R
FLOYD

45
AV G OVIL
GAUR
51
DE D HIA
IK
HARD
52
DA B OMBAT
A
HARSH 2
Computer
 Market Share
Market Share

OTHERS
(18.3%) HP
APPLE DELL
(7.4%)
HP (29.6%)
ACER
TOSHIBA TOSHIBA
(8.5%)
APPLE
ACER DELL (22.5%) OTHERS
(13.7%)
 TIME LINE
1982
Dell was created by Michael
Dell. Started with the idea to
sell directly to consumers.

1985
Released the “Turbo”, Dell’s
first computer.

1989
Dell released its first notebook
computer

12
 CONTINUED…….
1993
Dell shifts busies over seas to
try to gain market share.

2000
Dell was ranked 1 world wide
in shipment of Workstations

2006
Dell acquires AlienWare

13
PORTFOLIO

14
 XPS

OPTIPLEX
DIMENSION

POWER EDGE

XPS
AXIM 15
 Imagine yourself in a world
where humans interact with
computers. You are sitting in
front of your personal computer
that can listen, talk, or even
scream aloud. It has the ability
to gather information about you
and interact with you through
special techniques like facial
recognition, speech recognition,
etc

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 BLUE EYE
TECHNOLOGY

19
 WHAT IS BLUE
•
EYES ???
Aims on creating computational machines that
have perceptual and sensory ability like those of
human beings
• Interactive computer

• Computer acts as partner (and friend) to the user

• Realize his physical or emotional states 20

HOW CAN WE MAKE
COMPUTERS “SEE”
AND “FEEL” ???
Blue eyes uses sensing technology to identify
a user’s actions and to extract key information

Information is then analyzed to determine the

user’s physical ,emotional ,or informational
state 21
 HOW IS THAT
POSSIBLE m e th o d
in g ve s en s i
- o b tru s i
i n g n o n
Em p lo y

E m plo
micropying most
h
throug ones to id modern v
h th e entify id e o c
use of t h e u a
sers ac meras and
im pa r t
ed sens tions
o ry a b i
li ty

11/04/2021 22
Product comes under broad division of Engineering
and uses Instrumentation Engineering for its core
functioning

Furthermore it can be
divided into the

human human
Motion emotion computer
sensing control interaction
(HCI) 23
 n t h e
ri l y o
p r i m a g r a t e
p e n d s d i n t e
o n d e e t , a n
o g n it i n t e rp r o n
a n c i v e , i o r m a t i
Hu m pe r c e n g in f
y t o e ns o r i
ab i l i t a n d s
i s u a l s
au di o -v

Adding e
xtraordin
c o mp u t e ary perc
rs would eptual ab
together e na b le c ilities to
w it h h u omputers
partners ma n bei to w o r k
ngs as
intimate

24
 INPUTS USED

Heart pulse
rate

Facial expressions(Eye-brows
and mouth lines primarily)
25
Voice

Eye movements(As a pointing

device, Also to determine the
emotion)
26
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4 P, s
28
 PRODUCT

11/04/2021 29
30
 PRICING
DESKTOPS-
WILL BE PRICED BETWEEN
Rs 60,000 - 70,000

LAPTOPS –
WILL BE PRICED BETWEEN
Rs 1,00,000 - 1,25,000

31
 PLACE
• Companies outlets

• Electronic shops

• Technical institutes such as Prolific institutes

• In physically handicapped institutes

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 PROMOTION
• Personal sales
• Promotion in commercial
areas
• Advertisement in newspaper
(Economic Times, Times of
India)
• Promotion through internet
• Company site
33
 STP
SEGMENTATION TARGETING POSITIONING
 SEGMENTATION

Our product will be available in all the metro cities in all

electronic showrooms

It will available for all age groups

Initially it will be only targeted towards upper middle class

and elite people

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 TARGETING
• Operators
• System administrators
• Supervisors
• Physically challenged
individual
• Admin and I.T individual
• Students

36
 POSITIONING

High Quality
DELL-
With
human
sense
Low High

Price Price

Low Quality
 BLUE EYES -
BENEFITS
Minimization of
Prevention ecological The
from consequences reconstruction
dangerous financial loss of the course of
a threat to a operator’s work
incidents human life

38
T.
C M EC
O M R I

V AL
39
CONCLUSION
v e n ie n t
e s a c o n
t e n s u r o v id i ng
p r o d u c f e b y p r
u s o u r g t h e l i
Th i m p li fy in
i en d l y
o f s s e r fr
way c a t e a n d u
ic e s
re d e l i t i n g d e v
mo n c o m p u
il it i es i
fa c

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