Media Studies

Foundation
Portfolio:

The Evaluation

Toby Lloyd
Forms and
Conventions
Front Cover Sketch…
<--Large text
<--More than one
picture

…needs
development

Large text-->
Multiple pictures-->
Large fonts>
Varied fonts-->
Action Shots-->
Front Cover Photo Shoot…
Front Cover Photo Editing…

Step One: Step Two: Step Three:

Crop- to make the Use magnetic lasso Use magnetic lasso
image fit A4 tool to cut around tool to cut around
Auto-tone- to create model and turn model and add an
contrast background black image of fire I took
and white before.
My Front Cover…
From looking at the professional cover
I developed this, my front cover…
Large Text-->
Varied Colour-->
More than one
picture-->
Banners-->

<--This is an early
draft of my front
cover, it is a rough
edit and has small
amounts of text on
it … It needs
development
Contents Sketch…
<--Contents on the right
<--One large picture
<--Smaller pictures

Grid-like
formation for
photos-->
Contents on the
right-->
Magazine front
cover top left-->
One large
picture-->
Multiple small
pictures-->
Contents Photo Editing…
My Contents…
From looking at the professional
contents I developed…
Grid-like
formation for
photos-->
Contents on the
right-->
Magazine front
cover top left-->
One large
picture-->
Multiple small
pictures-->

<--This is an early
draft of my contents
it has few images
and rough text… it
needs development.
Forms and Conventions
Summary…
Most of the work I have done does not
challenge the typical forms and conventions
of magazines that are a similar genre to mine.
One thing I did differently to “Kerrang!”
was use a smaller amount of pictures on the
front cover to show that my magazine will be
mainly focusing around one band in
particular.
I also used two dominant colours- red
and white, whereas “Kerrang!” tends to vary
the colours more- I kept the colours the same
to build a brand identity.

(Other drafts of my work can be found at

www.sheldonschooltobylloyd.blogspot.com)
Audience
Social Groups Represented…

My magazine could
also appeal to an
older social group as
it has a structured
The social group shown layout.
predominantly is a teenage to young
adult group. This is shown by the
majority of the pictures containing
images of this age group.
How I Addressed My Audience…
The main audience for my
magazine is 16-26 people
who like this type of
-Title: large text music.
and in a large
disorderly font, a
part of the style
of music that is
well known
-Sell lines: use
new bands that
are famous
-Pictures: the
minor picture
shows someone
screaming this
would show
people the genre

-Information: Mise-en-scene of
-Flame: Information about the photos,
appropriate to famous bands instruments and
genre and eye that people are people playing
catching interested in them
How I Addressed My Audience…
-Text: large text
and in a large
disorderly font

-Flame: eye-
catching and it
links to the genre

-Pictures: orderly
and portraying
people in the
genre

-Competition:
this should entice
readers to look
for it
How I Addressed My Audience…

-Captions: entice
the reader to read
on

-Orderly: easy to
read and helpful
for young and old
audience

-Text: gives -Did you know

information on section: if people
-Pictures: show the band quickly read this they will Consistent
the band see the interview white and
members, would is with a good red text
interest people band and are throughout-
who are fans likely to read on brand identity
Audience Feedback…
I gave a variety I asked
of people the them to put
parts of my how highly
magazine project the parts of
and asked them the
to comment on magazine
these categories: scored on a
-Eye catching scale of 1-
-Text 10.
-Pictures
-General Layout
-Believability
-Overall

Answers on the next 3 slides…

Average Audience Rating- Contents Page
Average Audience Rating- Double Page Spread
Audience Feedback Summary…
The front cover had the
highest average score,

The double page spread

had the second highest
score

The contents page had the

lowest score
Technology Skill
Developments
Photoshop…
the Golden Rules! Save all your drafts, for use
later on

Edit carefully and save at

regular intervals
Take your time with the tools…
don’t get frustrated!
Don’t crop too much as this
ruins pixels!

Only save the photo as a Jpeg

at the very end
Check the photo is good quality
before editing it too much!
Photography…
…Golden Rules!
Use natural lighting… its better
than artificial!

Try to take pictures with the sun

facing the models as taking
pictures into the sun effects
exposure

Never use digital zoom

Never take a picture directly

into the sun

Limit the use of the flash Try to use a tri-pod where

possible
Preliminary Work…
How I have improved:
-I have learnt how to take better photographs
-I have learnt to use less text
-I have developed my photo editing skills

From Audience feedback I’ve learnt to:

-use more appropriate colour schemes and
be more consistent with the use of colour
-use professional fonts
-fill dead space in more ways than adding a
bubble with text in
-use a more appropriate background so I
don’t have to drop shadow everything
In Conclusion
I think my ideas since my
preliminary task have
progressed hugely, I have
developed my photo-
editing skills and
photography enabling me
to produce my
final magazine
I think I have
progressed
hugely from the
beginning of the
year in skill and
knowledge

Thanks or watching/listening