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MT 460: Management Policies and Strategy: Instructor: Laurie Cure Seminar 1
MT 460: Management Policies and Strategy: Instructor: Laurie Cure Seminar 1
and Strategy
Instructor: Laurie Cure
Seminar 1
Course Objectives
By the end of the term, you will be
able to:
Describe the main components of the
strategic management process
Perform a SWOT analysis
Explain how a company builds competitive
advantage through an appropriate structure
and control systems
Evaluate the results of a strategic plan
Grading
Discussions
Assignments/Projects
Case analysis are used where you become a key decision maker
Follow the template in doc sharing
Final Project
Due in Unit 9
Choose and research a company, write a strategic plan
Writing Assignment
Expectations:
Deadlines
DISCUSSION POSTS CANNOT BE ACCEPTED LATE
COMMUNICATION IS KEY
Up to one week (1-7 calendar days) late = 20% deduction in
points
After one week (8-14 calendar days) late 30% deduction in
points
Plagiarism Policy
Plagiarism: Using another person's words, ideas,
or results without giving proper credit to that
person; giving the impression that it is the
student's own work. plagiarism is the theft of
someone else's ideas and work. Whether a student
copies verbatim or simply rephrases the ideas of
another without properly acknowledging the
source, it is still plagiarism
Best way to avoid plagiarism is to CITE
your REFERENCES
More details in your syllabus
Simple enough- always give credit when using
someone elses thoughts or ideas (in posts, papers,
pp etc.)
Unit 1 Feedback
Discussion was great.
Answered ALL components of the question
Unit 2 Objectives
By the end of this unit, you will be able to:
Describe Strategic Management
Discuss how Strategic Management affects
business and the layman
Unit 2- To Do List
Read Chapter 1, Strategic Management download from doc sharing
Complete and upload your Assignment to the drop box
Complete a short answer on the following question: Why is strategy important to
business?
Be sure to use your reading this week as a resource. You may also use the
Library databases and the Internet as additional resources.
TIP: Be sure to address the main components of the strategic
management process for full credit
Format: review syllabus for specifics
Your project should be double-spaced, citations should use APA style, and it should beat least 2-3 pages.
Characteristics of Strategic
Management Decisions: Corporate
Often carry greater risk, cost, and profit
potential
Greater need for flexibility
Longer time horizons
Choice of businesses, dividend policies,
sources of long-term financing, and
priorities for growth
Characteristics of Strategic
Management Decisions: Functional
Implement the overall strategy formulated at the
corporate and business levels
Involve action-oriented and operational issues
Relatively short range and low risk
Modest costs: depend upon available resources
Relatively concrete and quantifiable
Characteristics of Strategic
Management Decisions: Business
Help bridge decisions at the corporate and
functional levels
Less costly, risky, and potentially profitable than
corporate-level decisions
More costly, risky, and potentially profitable
than functional-level decisions
Include decisions on plant location, marketing
segmentation, and distribution
Problems in the
Firm
Purpose of the
Planning System
Stage of Firms
Development
Strategy Makers
Ideal strategic team
includes decision
makers from all three
levels
Top managers must
give final approval
Strategic decisions
coincide with
managers
responsibilities
THE CEO
A firms CEO plays a dominant
role in strategic planning
The CEOs principal duty is
giving long-term direction to
the firm
The CEO bears ultimate
responsibility for the firms
success and strategic success
CEOs are typically strongwilled,
company-oriented individuals
Company Background:
You will have 3-4 goals for each year with 3-4
measurable objectives for each goal. Outline your goals