Professional Documents
Culture Documents
BMW Walt (Final)
BMW Walt (Final)
BMW Walt (Final)
Welt
BMW Walt
Group Members:Charmi Shah-07
Jinit Tanna-08
Khushboo Agrawat-32
Heeral Upadhyay-40
Sushil Sahu
Prachi Dave-67
BMW
BMWs MISSION
To become most successful premium manufacturer in the
carindustry
To build new and strengthen existing customer relationship
To enrich customers lives, by making BMW ownership a most
pleasurable experience and tailoring products and services to suit
individual lifestyle.
BMWs Vision
History
It was BMW's first car and was marketed under the name
BMW 3/15
BACKGROUND
1913, Karl Rapp established Rapp-Motorenwerke:
manufacture aircraft engine- Munich, Germany.
1916, got contract to manufacture aircraft engines for
Austria-Hungarian army- Partnership with Camillo
Castiglioni & Max Friz in 1917- Named BMW(Bayerische
Motoren Work GmbH)
1918, BMW manufactured type 3a aircraft engine, which
powered biplane to reach 5000m in 29 min.
1922, Bayerische Flugzeugwerke AG merged with BMW to
form BMW AG.
1923, started manufacturing motorcycles.(R32, 500cc).
1928, BMW bought car manufacturing unit in Eisenach,
Germany.- DIXI-Austin 7 car. Marketed under name BMW
3/15.
327 Saloon & 328 Roadster.
CONTD.
In BMW Welt you can find clean lines, top quality materials
and light, modern look that have become the hallmark of
BMW.
contd
Production Plant
contd
CULINARY DELIGHTS .
People who enjoy Sheer Driving Pleasure tend to enjoy good
food and drink too, so culinary delights are also one of the
highlights at BMW Welt and the BMW Museum. Whether in a
bistro, caf or restaurant why not take a seat and choose
from our varied and delicious range of foods and drinks.
EssZimmer at BMW Welt
Bavarie at BMW Welt.
CooperS at BMW Welt
M1 Bar in the BMW Museum.