Creativity & Innovation

Management

 Innovationis a new idea, more effective

device or process.
Innovation can be viewed as the
application of better solutions that meet
new requirements, inarticulate needs, or
existing market needs.
This is accomplished through more
effectiveproducts,processes,services,te
chnologies, orideasthat are readily
available
tomarkets,governmentsandsociety.

Innovation - Defined
Innovation is the implementation of new
ideas at the individual, group or
organizational level

Creativity - Defined
Creativity is the development of ideas
about
products, practices, services, or
procedures
that are novel and potentially useful to
the
organization
Eureka!

What Does It Take

to Be Creative?
Time
Hard work
Mental energy

Word Expansion
I
IN
GIN
GAIN
GRAIN
RATING
TRACING
CREATING
REDACTING
DEFRACTING

Philip L. Winters & Edward de Bono Creative Team 1999

The Creative Person

How are they different?
Personality Traits
Cognitive Creativity Skills
Domain-specific Knowledge
Intrinsic Motivation

Characteristics of Creative
People

Personality Traits of
Creative People
Persistence
Self-confidence
Independence
Attraction to complexity
Tolerance of ambiguity
Intuitiveness

Personality Traits of

Creative People
Have broad interests
Are energetic
Drive to achieve
Love their work
Take risks

Cognitive Creativity
Skills
Think creatively
Generate alternatives
Engage in divergent thinking
Suspend judgment

Domain-Specific Knowledge
Develops Via
Education

Training

Experience

Contextual
Knowledge

Creativity Enhancers
Focus on intrinsic
motivation
Creativity goals
Developmental
feedback
Supportive supervision
Healthy competition
Participative decision
making
Autonomy

Hire creative people

Enriched, complex jobs
Provide resources
Clear organizational
goals
Instructions to be
creative
Recognize and reward
creativity
Encourage risk taking
No punishment for
failure

Creativity Enhancers
Workforce diversity
Internal and
external interaction
Diverse teams
skilled at working
together
Supportive climate

Organizational
culture the
promotes
innovation
Flexible, flat
structures
Close interaction
and relationships
with customers

How Can Organizations

Foster Creativity?
Hire creative & Provide resourcesDesign complex &
diverse workforce
esp. time
challenging jobs
Set clear
org. goals
Use diverse
teams

Be Creative!

Set creativity
goals

Recognize &
Create the right
reward creativity
org. culture

Management Style and

Creativity
Encourage risk taking
Provide autonomy
Encourage productivity - sweat
equity
Supportive supervision, climate,
and work group
Participative leadership

Organization Design
and Creativity
Flexible
Flat
Structures
That promote
Internal &
External
Interaction

Close Contact
w/ Customers

Creativity Killers
Excessive focus on extrinsic
motivation
Limits set by superiors
Critical evaluation
Close, controlling supervision
Competition in a win-lose
situation
Control of decision making
Control of information

Stages in the Creative

Process
Preparation

Verification

Incubation
Illumination

Flow - Defined
Flow (autotelic experience) occurs
when
people experience a state of effortless
concentration and enjoyment

Creative Thinking
Techniques
Brainstorming Rules
Expressiveness - Say whatever ideas
come to mind without focusing on
constraints
Non-evaluation - No criticism allowed;
all are valuable
Quantity - Produce as many ideas as
possible
Building - Expand on other
peoples ideas

 Creative Thinking

Techniques
Brainwriting
Hybrid of both
individual and group
brainstorming
Produces more ideas
than brainstorming

Innovation
Innovation
is
introduction of a new
idea
into
the
marketplace in the form
of a new product or
service or new market
or an improvement in
organization or process.
Ideas have little value
unless
they
are
converted into useful
product and services

Characteristics of
INNOVATION
Innovation leads to changes
Result of a thoughtful plan
Can bring complete revolution or an extension
to existing products
Provide unique identity to a business
Innovation are action oriented and result
oriented
Help in making products and processes simple
to understand
Innovation involve continuous
experimentation and testing.

DO IT is a process for creativity

D - Define problem
O - Open mind and apply creative
techniques
I - Identify best solution
T - Transform

Components of Creativity
Intrinsic Motivation
Intrinsic motivation refers to motivation that
comes from inside an individual rather than
from any external or outside rewards, such as
money or grades. The motivation comes from
the pleasure one gets from the task itself or
from the sense of satisfaction in completing or
even working on a task. An intrinsically
motivated person will work on a math equation,
for example, because it is enjoyable. Intrinsic
motivation facilitates creativity and academic
performance, whereas extrinsic motivation
hinders creativity but has no effect on academic
performance.

 Skills in task
A developed talent or ability: writing skills.
Knowledge of the problem
technical skill required in solving it
Skill in Creative thinking - refers to the
ability to form new combinations of ideas to
fulfill a need, or to get original or otherwise
appropriate results by the criteria of the
domain in question.
To hold as an opinion; believe; suppose
To anticipate or expect
To make a mental discovery

Creative People in
Organization
This creative group is divided to two different groups
namely initiators and problem solvers.
A person who initiates a course of action
A person who start working when problem
arises
Creative people can be said to have :

A particular Style
Originality
Experience
Determination Flexibility
Positive outlook

Two types of innovation

Incremental Innovation:
Incremental innovation is generally exploiting existing ideas
, like Pentium Dual Core shows and incremental on Pentium
IV.

Radical Innovation:
Radical Innovation is like finding a commodity , something
new to world like the transistors , these generally require
R&D and take a lot of time.

Where do innovative ideas

come from?
Unsatisfied customers.
Demographic changes in society.
Market changes
Knowledge based concepts
Research and Development.
Problem solving.

Innovation in Automobile
industry

Automobile industry is one of the most competitive

industry , which has to innovate much in its R&D .

TATA created a revolution with the Nano , the worlds

cheapest car.

Mahindra and Mahindra, which was mostly known

only for tractors , had to come up with the Scorpio
and Scooter that changed the way people looked at M
& M.

Can you improve your

creativity? Yes! How?
Gather as much information
as you can (read, talk with
experts,
etc.)
and
brainstorm. Just think about
the problem or issue until
an idea comes to you. Is the
solution reasonable? If so,
try it. If not, keep thinking.
If you tried out an idea, did
it work? If so, great! If not,
begin the process over
again. Do not put barriers
on your mind. Put these
steps to use.