Topic

CUSTOMER SATISFACTION
TOWARDS TATA NANO AT
BAREILLY

Objectives of the Study

To

know the consumer perception on

small car.
To find out the Acceptance level of people.
To find out the awareness level about
NANO car.
To know about factors affecting purchase
decision of NANO.
To know how purchase decision of
NANO.varies from different Income group.

Research Methodology
PRIMARY:
For

my survey primary data have been

used as a questionnaire to collect the data

SECONDARY:
The

secondary date has been collected

from the following modes:
Magazines
Data through internet sources

Research
Sample

Area:- Bareilly

Size:- 50

Graphical Representation

Do you have any vehicle ?

Which features of Nano attracts you most that inspires you to go for?

Will you recommend Nano to your friends

and relatives?

Can you trust Nano for safety?

Findings of the
Study

have found in my study that most of the

respondents who like to go for TATAs
NANO belongs to income group of 5000
to 15000, so it can be said that NANO will
be most welcome by this income group of
people.

Most

of the respondents who belongs to the

Govt. Sector having greater acceptancy
level for NANO in Bareilly city and they
would also like to go for NANO.

have found that all the respondents of

Bareilly City which covered under my study
are well aware about TATAs NANO.

Suggestions

Tata

should increase the

production of NANO so that
customers dont have to wait
much for their car, as they
feel urgency for NANO
Tata should give exchange
offer against a two/four
wheeler so that those
consumers can be easily
converted to NANO users
Safety measures can be

Sample Copy of Questionnaire

Do

you have any vehicle ?

a. Yes b. No

What

is the first thing which comes in to your mind when you

think about Nano ?
a. Advertisement b. Attraction c. Small

Instead

of purchasing a bike will you prefer to go to for the Nano?

a. Yes b. No c. Cant say

Which

features of Nano attracts you most that inspires you to go

for?
a. Price b. Design
c. Mileage
d. All the above e. Cant

Which

colour of Nano would you prefer ?

a. Red b. White c. Blue

For

what purpose would you like to use Nano ?

a. Will offer it to your children to use it in place of a two wheeler.
b. Will use as family car for shopping and Travel.
c. Will prefer as a Taxi.
d. Would like to offer as gift.
e. Any other, Specify............................

Do

you think Nano is peoples Car ?

a. Yes b. No c. Cant say
Will you recommend Nano to your friends and relatives?
a. Yes b. No c. Cant say
Which

small Car would prefer to buy?

a. Maruti 800 b. TATA NANO c. Other.......

If

the price of Nano Rises, would you still purchase it?

a. Yes b. No c. Cant say

Will TATA be able to maintain the price of Nano in Future if

there is hike in cost of raw materials ?
a. Yes
b. No
c. Cant say

How will you feel if Nano is used as a Taxi?

a. Embarrass b. Dont Care c. Cant say

Will there be Traffic problem with the introduction of Nano

on Indian Roads?
a. Yes
b. No
c. Cant say

Can you trust Nano for safety?

a. Yes
b. No
c. Cant say