Distribution structure for Samsung,

Sony & LG
Group No - 9

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 Group Members

 Swapnil Sinha

 Esther Zorinpuii

 Indrani Das

 Yamini Rana

 Sayan Datta

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 Contents

 Introduction
 Objective
 Types of Distribution channels
 Distribution channels & products of Samsung
 Distribution channels & products of Sony
 Distribution channels & products of LG
 Comparison between the Multi brand outlets
and Company owned showrooms on basis of
Market Survey
 Conclusion
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 Objective

 To study and analyze the distribution

channels of Samsung, Sony and LG.
 Comparison between the Multi brand
outlets and Company owned showrooms
on basis of Price, window display, services
provided and product availability.

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 Distribution Channels

 A distribution channel is the method a

company uses to get their products into
the marketplace for consumer use.

 the distribution channel, which is the vital

stream that takes the product to its
destination, is being shared by every other
competitor.

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Types Of Distribution Channels

 Direct Channels
 Selling Agents
 Internet Sales

 Indirect Channels
 Distributors
 Wholesalers
 Retailers

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 Distribution Channels

Company

Company Company Company

Agents/
Brokers

Manufacturer

Wholesalers Wholesalers

Retailers Retailers Retailers

Consumer Consumer Consumer Consumer

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 SAMSUNG

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 About Samsung

 Founded in :- 1969
 Headquarters :- Samsung town, Seoul,
South Korea.
 Area Served :- Worldwide
 Key people :- Lee Yoon-Woo (CEO)
 Industry :- Consumer electronics,
Telecommunication,
Semiconductors
 Revenue :- US$ 117.4 billion (2009)
 Net Income :- US$ 8.33 billion (2009)
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 Continued…

 Employees :- Over 1,64,600 (2008)

 Parent :- Samsung group
 Website :- www.samsung.com
 Commenced operation in India in December,
1995.
 Headquartered in New Delhi, Samsung India
has a network of 19 branches and 16 Area
Sales Offices (ASOs) located all over the
country.

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 Products

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 Products

 Flash memory, Hard drives, LCD displays,

Plasma displays, OLED displays, TV’s,
DVD players, Home theater systems, Set
top boxes, Projectors, Mobile phones,
MP3 players, digital cameras,
Camcorders, Monitors, Laptops, Laser
printers, Fax machines, Refrigerators,
Washing machines, Microwaves, Vacuum
cleaners, Air conditioners, etc.

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Distribution channels of Samsung

 Online Distribution-
Online distribution of products on
websites:-
www.ebay.in,
www.samsung.co/in,
www.ezoneonline.com,
www.next.co.in,
www.naaptol.com,etc.

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 Continued…

 Multi Brand Outlets(MBO):-

Products of various brands are available in
MBO’s. Some of the MBO’s:-
 E-zone
 Next
 Big Bazaar,
 X-cite, etc.

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 Continued…

Multi Brand Outlet:-

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 Continued…

 Company owned Showrooms:-

SAMSUNG PLAZA

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 Continued…

 SAMSUNG PLAZA:-
 All the products launched by Samsung are
available.
 Wide range of products and their alternatives
are present.
 Main purpose of Samsung plaza is not only to
generate profit but to also make people aware
of the wide & innovative range of products
available in company’s portfolio.

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 Display At Samsung Plaza

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 Continued…

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 Video

Video

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 SONY

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 About Sony

 Founded in:- 1946 in Japan

 Founders:- Masaru Ibuka, Akio Morita
 Headquarters:- Minato, Tokyo, Japan
 Key People:- Ryoji chubachi (VC)
 Area served:- Worldwide
 Industry:- Consumer electronics,
Semiconductors, etc.
 Revenue:- US$ 79.618(2009)
 Net Income:- US$ 1.019(2009)
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 Continued…

 Employees:- 1,80,500(as of Mar,2008)

 Parent:- Sony Group
 Website:- www.sony.net

 Set up in 1995, Sony India Private Limited is

a 100 per cent subsidiary of Sony
Corporation, Japan.

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 Products

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 Products

 Recording media( Tapes, CDs, DVDs),

Sony vaio (Laptops and accessories),
Cameras, Handy cams, Mobile phones,
Audio systems (Car audio systems, Music
systems, MP3 players), Play station, LCD
TVs, DVD players, Flash memory cards
etc.

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Distribution channels of Sony

 Online Distribution:-
Sony products sold directly to the customers
through internet.
Websites:-
www.indiatimes.shopping.com
www.ezoneonline.com
www.next.co.in
www.ebay.in
www.sony.co.in

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 Continued…

 Multi Brand Outlets(MBO):-

 Sony India has a strong network of
distributors and sales force, which consists
of 2000 dealers and distributors, 40 Sony
World outlets.
 E-zone
 Next
 Big Bazaar
 X-cite
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 Continued…

Multi brand outlets

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 Continued…

Company owned showrooms

SONY World and SONY Center

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 Continued…

 SONY World & SONY Center:-

 Sony has 40 ‘Sony World’ and 60 ‘Sony
Exclusive Stores(Sony center)’.
 Wide range of products are available at
these outlets.
 Apart from selling the products, test
marketing of products is one of the main
objectives of these outlets.

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 VIDEO

VIDEO

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 LG (Lucky Gold Star)

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 About LG (Lucky Gold star)

 Founded in:- 1958 in Seoul, South Korea.

 Key people:- Yong Nam (VC & CEO)
 Area served:- Worldwide
 Industry:- Home entertainment,
Mobile communication,
Home appliances,
Business solutions, etc.
 Employees:- More than 100,000
worldwide.
 Website:- www.in.lge.com
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 Continued…

 Established in 1997, LG Electronics India Pvt.

Ltd., is a wholly owned subsidiary of LG
Electronics, South Korea.
 LG set up a state-of-the art manufacturing
facility at Greater Noida, near Delhi, in 1998,
with an investment of Rs 500 Crores.
 LG is the acknowledged trendsetter for the
consumer durable industry in India with the
fastest ever nationwide reach, latest global
technology and product innovation.

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 Products

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 Products

 Mobile phones, TVs, Refrigerators,

Washing machines, Microwaves, Air
conditioners, Digital Audio Video, Air
purifier, Compressor, Computer products,
etc.

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 Distribution channels of LG

 Online Distribution:-
LG products sold directly to the customers
through internet.
Websites:-
www.indiatimes.shopping.com
www.ezoneonline.com
www.next.co.in
www.naaptol.com
www.in.lge.com
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 Continued…

 Multi Brand Outlet:-

LG products are available at various
MBO’s
 Next
 E-zone
 Big Bazaar
 X-cite, etc.

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 Continued…

Multi Brand Outlets

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 Continued…

Multi Brand Outlets

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 Continued…

Company owned Showrooms:-

LG Shoppe

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 Continued…

 Company Owned showroom:-

 LG Shoppe is the company owned
showroom of LG.
 All products of LG available under one
roof.
 Test marketing of new products through
these outlets.
 An opportunity is provided to the
consumers to explore wide range of
products.
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 Multi Brand Outlets
V/S
Company Owned Showrooms

V/S

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MBO’s v/s Company Owned showrooms

On Basis Of:-
Price :-
Price of the products are according to the
company’s guidelines. No significant change
in price of the products.
Discounts:-
Discount given depends on the company’s
policies and festival discounts and gifts given
by retailers on their own.

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 Continued…

 Services:-
Better services provided at the company
owned showrooms which may include the
free delivery of the products after sales. Other
services provided at the service centers of the
company.
 Display:-
More emphasis on window display and
product placement at the company owned
showrooms.
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 Continued…

 Product Availability:-
High end products in different variants
available at Samsung plaza
e.g.- Projectors, LCD displays, OLED
displays, Handy cams.
These kind of products may not be
available at the MBO’s.

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