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Week 1 DQ 1
What is the difference between a research question and a hypothe
sis? Provide an example of a research question and then provide t
he null and alternate hypothesis for that example.
Week 1 DQ 2
What is the goal of ethics in research? List at least one obligation of
the participant, the researcher, and the sponsor. Are you aware of
any research where ethical standards were compromised?
research case study. You may also use a case from your place of b
usiness.
Write a paper of no more than 700 words in which you identifythe
significance, scope, magnitude, or feasibility of the situation, as wel
l as the dilemma facing management.
Week 2 DQ 1
What ethical risks are involved in observation research? Explain th
e risks associated with the use of unobstructive measures? Can yo
u provide an example?
Week 2 DQ 2
Compare the advantages and disadvantages of survey research to t
hose of observation. Under what circumstances could you make a
case for using observation research? Can you make generalizations
about individuals from observations? Why or why not? Can you giv
e specific examples?
Week 2 DQ 3
How does data in qualitative research differ from data in quantitati
ve research? Describe a business situation and a research question
. Identify which research design is the most appropriate to investig
ate the situation and why. Is the research design quantitative or qu
alitative?
Week 3 DQ 1
As part of its bankruptcy restructuring, on June 3, 2009 General Mo
tors (GM) launched a new ad campaign that revealed glimmers of a
streamlined GM: fewer brands (Cadillac, Buick, Chevrolet, and GM
C) and fewer models within each brand. What research would you
have done to determine which vehicle models GM should retain an
d which it should drop? What would you have measured and with
what type of measurement scale: nominal, ordinal, interval, or rati
o? What group(s) would most likely represent the target population
? Have you experiences a similar dilemma/situation that required r
esearch?
Week 3 DQ 2
Provide a simple definition of a nonprobability sampling and provi
de an example of each type of nonprobability sampling.
Week 3 DQ 3
Jake and 10 other consumers were invited to participate in a focus
group to discuss their experience with using the iPhone. Develop a
set of questions the focus group moderator might ask to gain a bet
ter understanding of their experience. What strategies do you use i
n writing the questions to ensure you get reliable and valid respon
ses from the interviewees?