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Fashion Communication (Promotional Campaign) : Presented To: Sir Hammad Khawaja Presented By: Karam Masud
Fashion Communication (Promotional Campaign) : Presented To: Sir Hammad Khawaja Presented By: Karam Masud
(Promotional Campaign)
Presented to : Sir Hammad
Khawaja
Presented by : Karam
Masud
Abstract
Men's Store is bringing the
brand Mango officially as a
standalone entity for the first
time in Pakistan, including
their latest Spring/Summer
and Fall/Winter 12 collection.
Aims
Introducing Mango to Pakistan (Lahore)
with great impact.
Creating brand awareness for the potential
customers and brand loyalty for the
customers who are aware of the brand.
To promote the brand among the young,
urban clientele as high-quality clothes,
without getting behind on the latest trends.
To establish the brands identity as
fashionable, trendy, young and urban.
Objectives
Market the brand as for prelaunch, launch and creating
brand loyalty as for post launch.
To promote the new line of
trendy Mango clothing and build
image of the new trends in the
potential and savvy customers.
Methodology
Phases of Launch
Pre launch
Billboards
Magazine
s
Launch
Press
release
Streamers Internet
Huge impact
Special event (Trunk show)
Mango Everywhere
Trunk show
Billboard
Magazines
SMS
Streamer
s
Billboards
M.M Alam Road
Size: 45x30 ft
Defence Chowk
Sizes: 90x30 ft
Jinnah Flyover
Sizes: 60x20 ft (Vertical)
Internet
Facebook
Magazines
GT
Niche
FAQ
Press release
Dawn
Streamers
M.M Alam Road
Main Boulevard
Trunk show
In-store (Xinhua Mall)
Billboard
M.M Alam Road
Defence Chowk
Jinnah Flyover
Magazines
GT
Niche
FAQ
SMS
To all existing Mens Stores and
potential customers
Streamers
M.M Alam Road
Main Boulevard
Billboards
Billboards
Billboards
Press Release
Magazine Ads
Magazine Ads
Streamers
Outlet (Concept)
Rates (Rs)
1,750,000
1,800,000
1,200,000
1,500,000
Total: 6,250,000
Streamers
Location
Rates (Rs)
M.M Alam
198,000
Liberty Main Road
123,200
Main Boulevard
297,000
Total : 618,200
Note: tax per poll is Rs. 2750 and the streamer
cost is Rs.550
Budgeting
Newspaper
Vehicle
Dawn Newspaper
Rates (Rs)
100,000
(Front Page)
Television
Vehicle
Style 360
Rates (Rs)
200,000
Magazines
Vehicle
Niche
FAQ
GT
Rates (Rs)
70,000
60,000
38,000
6,000
Models
125,000
Refreshment
80,000
Valet Parking
9,000
Wall Branding
10,000
Ushers
10,000
Photography of event/Video of
the event
Dcor
20,000
Drinks
16,000
Music/DJ/Multimedia
100,000
PR
Total
406,000
30,000
Total Budget
Billboards
6,250,000
Streamers
618,200
Magazines
168,000
Newspaper
100,000
406,000
200,000
Total
7,742,200